{"id":13145,"date":"2025-05-20T10:20:55","date_gmt":"2025-05-20T14:20:55","guid":{"rendered":"https:\/\/www.3playmedia.com\/news\/2025-asr-report-release\/"},"modified":"2025-08-22T19:18:14","modified_gmt":"2025-08-22T19:18:14","slug":"2025-asr-report-release","status":"publish","type":"company_news","link":"https:\/\/www.3playmedia.com\/news\/2025-asr-report-release\/","title":{"rendered":"Press Release: 3Play Media Releases Annual Study, Finds ASR Technology Showing Signs of Plateau"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-company-news.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/news\">Company News<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"aligncenter is-style-category aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"has-text-align-center alignwide wp-block-post-title\">Press Release: 3Play Media Releases Annual Study, Finds ASR Technology Showing Signs of Plateau<\/h1>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-f2d0a232 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/noahpearson\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Noah Pearson<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2025-05-20T10:20:55+00:00\">May 20, 2025<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr \/>\n<h2 style=\"text-align: center\"><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: x-large\">Download the Free 2025 State of ASR Report<\/span><\/a><u><\/u><\/h2>\n<hr \/>\n<p><b>BOSTON, Mass., May 20, 2025 \u2014 <\/b><span style=\"font-weight: 400\">While <a href=\"https:\/\/www.3playmedia.com\/blog\/what-is-asr\/\" target=\"_blank\" rel=\"noopener\">Automatic Speech Recognition (ASR)<\/a> technologies are maturing and becoming more sophisticated, human review remains essential for meeting accessibility standards, according to the latest State of ASR report by <\/span><a href=\"http:\/\/www.3playmedia.com\">3Play Media<\/a>, the leading media accessibility provider in North America, released today.<\/p>\n<p><span style=\"font-weight: 400\">&#8220;Our research continues to show that while ASR technology has made remarkable strides, we&#8217;re witnessing an increasing plateau in accuracy improvements for English pre-recorded content,&#8221; Josh Miller, co-CEO and co-Founder, 3Play Media, said. &#8220;The gulf between the leading engines and the rest of the field has widened. However, the error rates across all engines still fall short of meeting accessibility requirements, reaffirming that human-in-the-loop workflows remain critical for captioning and transcription use cases.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The study evaluated speech-to-text technology as it applies to captioning and transcription across 205 hours of diverse audio content, representing a 30% increase in testing volume from the previous year. The expanded dataset of over 1.7 million words spans multiple industries and use cases, providing unparalleled insight into real-world ASR performance. The research evaluated eight ASR engines along with Gemini, a multimodal large language model (LLM) prompted to perform transcription.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A key finding from this year&#8217;s report is that Whisper X performs significantly differently from the original Whisper models, showing no signs of the hallucination behavior that was observed with Whisper Large V2 and V3, which demonstrated significantly higher rates of hallucinations compared to other engines. Meanwhile, AssemblyAI&#8217;s Universal-2 model and Whisper X slightly outperformed Speechmatics based on error rates, though all three stood substantially ahead of other engines tested.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As observed in previous years, ASR accuracy varies significantly across different industries, reinforcing the need for specialized approaches depending on content type and use case. The study also found that LLMs are not yet viable replacements for dedicated ASR engines in transcription tasks. The greatest challenge for ASR technology remains sports content, with error rates 3x higher than the best performing industries due to complicated noise environments, unscripted speech, player and coach names, and numerical information with unique phrasing conventions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Given the plateau in improvements, the report indicates that future ASR innovations are likely to focus less on incremental improvements to English pre-recorded content accuracy and more on real-time applications and non-English language capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To obtain a free copy of The 2025 State of ASR report, please visit: <\/span><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\"><span style=\"font-weight: 400\">https:\/\/go.3playmedia.com\/rs-2025-asr<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>About 3Play Media<\/b><\/p>\n<p><span style=\"font-weight: 400\">3Play Media provides closed captioning, transcription, and audio description services to make video accessibility easy. We are based in Boston, MA, and have been operating since 2008.<\/span><\/p>\n<p><b>Media Contact<\/b><\/p>\n<p><span style=\"font-weight: 400\">Phil LeClare\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">phil.leclare@3playmedia.com\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">617-209-9406\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.3playmedia.com&amp;esheet=54083734&amp;newsitemid=20240620085571&amp;lan=en-US&amp;anchor=www.3playmedia.com&amp;index=3&amp;md5=106c9199722f7c7c7dd7f39aad198d11\"><span style=\"font-weight: 400\">www.3playmedia.com<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">@3playmedia<\/span><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/9e664d7f192ef1a1091febc8b6cd228a1ff0023929d31766c3300c4ca7f64649?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/9e664d7f192ef1a1091febc8b6cd228a1ff0023929d31766c3300c4ca7f64649?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/noahpearson\/\" target=\"_self\">Noah Pearson<\/a><\/p><p class=\"wp-block-post-author__bio\">As a marketing specialist with 3Play Media, Noah specializes in accessibility and localization content creation, leveraging his technology expertise to help organizations expand their global reach and create a more inclusive digital experience.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained 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style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/rebrand-news-feature.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/rebrand-news-feature-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">3Play Media Reintroduces Itself as Global Video Solutions Leader Backed by 15+ Years of AI Innovation<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/news\/3play-media-reintroduces-itself-as-global-video-solutions-leader\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 3Play Media Reintroduces Itself as Global Video Solutions Leader Backed by 15+ Years of AI Innovation<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13144 company_news type-company_news status-publish has-post-thumbnail hentry category-company-news\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Press Release: 3Play Media Appoints Steve Nee as Chief Financial Officer<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/news\/press-release-3play-media-appoints-steve-nee-as-chief-financial-officer\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Press Release: 3Play Media Appoints Steve Nee as Chief Financial Officer<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13145 company_news type-company_news status-publish has-post-thumbnail hentry category-company-news\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Press Release: 3Play Media Releases Annual Study, Finds ASR Technology Showing Signs of Plateau<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/news\/2025-asr-report-release\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Press Release: 3Play Media Releases Annual Study, Finds ASR Technology Showing Signs of Plateau<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 Download the Free 2025 State of ASR Report BOSTON, Mass., May 20, 2025 \u2014 While Automatic Speech Recognition (ASR) technologies are maturing and becoming more sophisticated, human review remains essential for meeting accessibility standards, according to the latest State of ASR report by 3Play Media, the leading media accessibility provider in North America, released&#8230;<\/p>\n","protected":false},"author":60,"featured_media":1798,"template":"","categories":[145],"tags":[],"industry":[],"class_list":["post-13145","company_news","type-company_news","status-publish","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3Play Media Releases 2025 State 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