{"id":13150,"date":"2024-04-02T09:00:55","date_gmt":"2024-04-02T13:00:55","guid":{"rendered":"https:\/\/www.3playmedia.com\/news\/3play-media-revolutionizes-localization-with-human-in-the-loop-ai-dubbing-services\/"},"modified":"2025-08-22T19:27:10","modified_gmt":"2025-08-22T19:27:10","slug":"3play-media-revolutionizes-localization-with-human-in-the-loop-ai-dubbing-services","status":"publish","type":"company_news","link":"https:\/\/www.3playmedia.com\/news\/3play-media-revolutionizes-localization-with-human-in-the-loop-ai-dubbing-services\/","title":{"rendered":"3Play Media Revolutionizes Localization with Human-In-The-Loop AI Dubbing Services"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-company-news.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/news\">Company News<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"aligncenter is-style-category aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"has-text-align-center alignwide wp-block-post-title\">3Play Media Revolutionizes Localization with Human-In-The-Loop AI Dubbing Services<\/h1>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-f2d0a232 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2024-04-02T09:00:55+00:00\">April 2, 2024<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><b>BOSTON, Mass., April 2, 2024<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><a href=\"http:\/\/www.3playmedia.com\"><span style=\"font-weight: 400;\">3Play Media<\/span><\/a><span style=\"font-weight: 400;\">, the leading media accessibility provider in North America, is pioneering an innovative human-in-the-loop AI Dubbing solution. At launch, the new AI Dubbing product combines human-edited transcripts and translations with best-in-class AI voice matching to produce a premium, cost-effective, and highly accurate audio track at scale.\u00a0<\/span><\/p>\n<div style=\"font-size: 20px; padding: 0 50px 0 50px; text-align: center;\">\n<hr \/>\n<p id=\"pull-quote\">\u201c3Play Media is addressing AI Dubbing differently than the rest of the market&#8230; We deeply understand the value of human-in-the-loop AI solutions, and are excited to launch an AI Dubbing product that organizations can trust.\u201d<\/p>\n<p>\u00a0&#8211; Chris Antunes, Co-CEO and Co-Founder<\/p>\n<hr \/>\n<\/div>\n<p><span style=\"font-weight: 400;\">\u201cOutside of top-tier media, the economics and timelines of content localization don\u2019t work for most companies,\u201d Josh Miller, Co-CEO and Co-Founder of 3Play Media, said.\u00a0 \u201cAnd frankly, the quality of fully automated dubbing is a brand risk for organizations trying to enter international markets. Global companies, emerging media, and publishers are looking to balance cost without sacrificing accuracy and quality.\u201d<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c3Play Media is addressing AI Dubbing differently than the rest of the market &#8211; for the last 15 years, we have built our business on combining technology and people to produce cost-effective, quality captions, subtitles, and audio description at scale. We deeply understand the value of human-in-the-loop AI solutions, and are excited to launch an AI Dubbing product that organizations can trust,\u201d Co-CEO and Co-Founder, Chris Antunes added. \u201cUnlike new-to-market solutions, we also have a robust platform, integrations, and API workflows that are designed for ingesting and delivering video assets at scale, making the user experience seamless.\u201d\u00a0\u00a0<\/span><\/p>\n<h2><b>Benefits of 3Play Media\u2019s AI Dubbing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">3Play Media\u2019s AI Dubbing product offers exceptional quality and accuracy at a fraction of the cost and turnaround of traditional, human voice artist dubbing solutions. 3Play is uniquely situated to maximize human-in-the-loop workflows to ensure users receive the optimal combination of people and AI throughout the dubbing process. At launch, AI Dubbing will be available in English, Dutch, French, German, Italian, Japanese, Portuguese, and Spanish with more languages to be added.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI Dubbing delivers the following functionality and benefits:\u00a0<\/span><\/p>\n<ul>\n<li><b>Easy Ordering. <\/b><span style=\"font-weight: 400;\">Upload videos for dubbing via our user-friendly platform or automatically via API or integration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rapid Turnaround.<\/b><span style=\"font-weight: 400;\"> Even with a human in the loop, get high-quality output in days &#8211; compared to traditional workflows taking weeks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Human-in-the-loop Transcription &amp; Translation. <\/b><span style=\"font-weight: 400;\">The foundation of a great dub is an accurate source language transcript and translation, precisely timed with the speech in the source audio. 3Play Media provides the highest transcription accuracy in the market, then uses professional linguists to produce a premium script for dubbing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Translation Glossaries.<\/b><span style=\"font-weight: 400;\"> Brand matters \u2013 and translation glossaries help protect brand voice when translating to another language. By tapping into stored translation profiles, you can reliably meet quality output across all of your orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preserve Background Music and Handle Multiple Speakers.<\/b><span style=\"font-weight: 400;\"> Automated dubbing only works if the final experience doesn\u2019t distract the viewer from the intended experience. Ensuring the background audio is preserved, and the speech elements are replaced, creates a superior experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Voice Matching.<\/b><span style=\"font-weight: 400;\"> Our AI Dubbing solution utilizes voice matching, which pairs the speakers in your source video with the closest synthetic voice match across a huge library of authentic, high-quality voices.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Human QA. <\/b><span style=\"font-weight: 400;\">We offer one final check with a human to ensure the timing, voice, phrasing, and speech rate of the dubbed track are natural.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>File Download.<\/b><span style=\"font-weight: 400;\"> Upon completion of the service, easily download your dubbed tracks in whatever formats you require &#8211; or post back automatically via integration or API.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For more information on AI Dubbing, please visit <\/span><a href=\"http:\/\/www.3playmedia.com\/services\/localization\/ai-dubbing\"><span style=\"font-weight: 400;\">www.3playmedia.com\/services\/localization\/ai-dubbing<\/span><\/a><span style=\"font-weight: 400;\">. For those attending the NAB conference on April 14-17, 2024 in Las Vegas, please visit 3Play Media at booth W3207 for a demonstration of AI Dubbing.\u00a0<\/span><\/p>\n<h2><b>About 3Play Media<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">3Play Media is an integrated media accessibility platform with patented solutions for closed captioning, transcription, live captioning, audio description, and subtitling. 3Play Media combines machine learning (ML), artificial intelligence (AI), and automatic speech recognition (ASR) with human review to provide innovative, highly accurate services. Customers span multiple industries, including media &amp; entertainment, corporate, e-commerce, fitness, higher education, government, and eLearning.<\/span><\/p>\n<p><strong>Media Contact<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Phil LeClare<br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"mailto:phil.leclare@3playmedia.com\">phil.leclare@3playmedia.com<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"tel:617-209-9406\">617-209-9406<\/a><br \/>\n<\/span><a href=\"http:\/\/www.3playmedia.com\"><span style=\"font-weight: 400;\">www.3playmedia.com<br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">@3playmedia<\/span><\/p>\n<p><a href=\"https:\/\/www.3playmedia.com\/services\/localization\/ai-dubbing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33414 \" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing.jpg\" alt=\"CTA: Revolutionary AI Dubbing That Reaches Around the World\" width=\"717\" height=\"205\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing.jpg 1000w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-300x86.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-600x172.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-768x220.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-585x167.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-888x254.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-524x150.jpg 524w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-262x75.jpg 262w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/03\/AI-Dubbing-174x50.jpg 174w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/a><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fnews%2F3play-media-revolutionizes-localization-with-human-in-the-loop-ai-dubbing-services%2F&#038;title=3Play%20Media%20Revolutionizes%20Localization%20with%20Human-In-The-Loop%20AI%20Dubbing%20Services\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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At launch, the new AI Dubbing product combines human-edited transcripts and translations with best-in-class AI voice matching to produce a premium, cost-effective, and highly accurate audio track at scale.\u00a0 \u201c3Play&#8230;<\/p>\n","protected":false},"author":19,"featured_media":2392,"template":"","categories":[145],"tags":[],"industry":[],"class_list":["post-13150","company_news","type-company_news","status-publish","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revolutionizing Localization with Human-In-The-Loop AI Dubbing<\/title>\n<meta name=\"description\" content=\"3Play Media is revolutionizing localization with human-in-the-loop AI Dubbing, offering exceptional quality and accuracy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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