{"id":13157,"date":"2017-11-09T17:37:28","date_gmt":"2017-11-09T22:37:28","guid":{"rendered":"https:\/\/www.3playmedia.com\/case-studies\/infobase-learning\/"},"modified":"2025-08-12T18:12:14","modified_gmt":"2025-08-12T18:12:14","slug":"infobase-learning","status":"publish","type":"case_studies","link":"https:\/\/www.3playmedia.com\/case-studies\/infobase-learning\/","title":{"rendered":"Infobase Learning: The Full Value of Captions and Transcripts"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-case-studies.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/case-studies\">Case Studies<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"52\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/11\/infobase-logo-white.png\" alt=\"\" class=\"wp-image-15537\" style=\"width:200px\"\/><\/figure>\n\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Infobase Learning: The Full Value of Captions and Transcripts<\/h1>\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image tribe-embed is--youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\n\tdata-id=\"-UmqL-SAuRw\">\n\t<div class=\"tribe-embed__inner\">\n\t\t\t<button class=\"play-button\" aria-label=\"Play Video\"><\/button>\n\t\t\t<img decoding=\"async\" loading=\"lazy\" width=640 height=480\t\tclass=\"tribe-embed__thumbnail\" alt=\"\" src=\"https:\/\/img.youtube.com\/vi\/-UmqL-SAuRw\/sddefault.jpg\"\n\t\tsrcset=\"https:\/\/img.youtube.com\/vi\/-UmqL-SAuRw\/mqdefault.jpg 320w,https:\/\/img.youtube.com\/vi\/-UmqL-SAuRw\/hqdefault.jpg 480w,https:\/\/img.youtube.com\/vi\/-UmqL-SAuRw\/sddefault.jpg 640w\" sizes=\"auto, (max-width: 640px) 100vw,640px\" \/>\n\t\t\t<\/div>\n<\/figure>\n\t\t<template id=tribe-embed-embed-html--UmqL-SAuRw\">\n\t\t\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-UmqL-SAuRw?feature=oembed&amp;enablejsapi=1&amp;origin=https:\/\/www.3playmedia.com\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/template>\n\t\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--3\">Policies for Publishing Video Content at Infobase Learning<\/h2>\n\n\n\n<p>Infobase Learning has over 20,000 full-length videos for use in education and learning environments. They have built a platform for their video content called Films on Demand that integrates with 3Play Media. In addition to the 20,000 full-length videos, Films on Demand hosts over 350,000 2-5 minute video segments. With over 850 content producers (including BBC, NBC News, and TED talks), over 40 subject areas, and over 100 million views, Films on Demand is considered the most comprehensive video platform in higher education.<\/p>\n\n\n\n<p>Infobase Learning approaches their video content from five verticals (playback, integration, tools, search, and accessibility), always looking to optimize their platform further. In terms of accessibility, Films on Demand aims to ensure that their videos can be viewed from anywhere, on any platform, and on any device. Further, they add closed captions and interactive transcripts to every video to make sure that everyone can understand their content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--4\">The History of Closed Captioning and Transcription at Infobase Learning<\/h2>\n\n\n\n<p>Infobase Learning has been working to make video accessible since they started in 2001, when their content was still primarily on VHS and had to be sent in the mail across the country to be captioned. Wendy Collins shared a really interesting graph that shows the evolution of closed captioning at Infobase Learning over the years. In 2001, less than 30% of their content was captioned, and it would take 6 months and $500 to caption one title. By 2006, most of their content was on DVD, but only 50% of their content was captioned and it would still take 4 months and $500 to caption one title. Note that at that point, Infobase Learning was publishing approximately 600 titles per year.<\/p>\n\n\n\n<p>By 2012, most of Infobase Learning\u2019s video content was streaming media and they began working with 3Play Media. Now, every video they produce has both closed captions and an interactive transcript associated with it. Further, it only takes 2-3 days and costs about $100 to caption a full-length title. Infobase Learning publishes 5,000 titles a year, and 98% of their entire library is captioned.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-table alignwide is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>2001<\/th><th>2006<\/th><th>2009<\/th><th>2012<\/th><\/tr><\/thead><tbody><tr><td><strong>Primary Format<\/strong><\/td><td>VHS<\/td><td>DVD<\/td><td>Streaming &amp; DVD<\/td><td>Streaming<\/td><\/tr><tr><td><strong>% Captioned<\/strong><\/td><td>&lt;30%<\/td><td>50%<\/td><td>65%<\/td><td>98%<\/td><\/tr><tr><td><strong>Time<\/strong><\/td><td>6 months<\/td><td>4 months<\/td><td>2-3 months<\/td><td>2-3 days<\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td>$500\/Title<\/td><td>$500\/Title<\/td><td>$400\/Title<\/td><td>$100\/Title<\/td><\/tr><tr><td><strong>Titles\/Year<\/strong><\/td><td>600 (100 with CC)<\/td><td>600 (300 with CC)<\/td><td>700 (500 with CC)<\/td><td>5,000 (All with CC)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\">The Many Benefits of Closed Captions and Transcripts<\/h2>\n\n\n\n<p>Although their initial reason for adding closed captions to videos was for accessibility and&nbsp;<a href=\"https:\/\/go.3playmedia.com\/wp-ada\">ADA compliance<\/a>, Infobase Learning has discovered many other benefits of captions and transcripts. Since adding captions, they have seen a tremendous number of people downloading and printing transcripts, which implies that the&nbsp;<a href=\"https:\/\/www.3playmedia.com\/ofcom-study-80-people-who-use-closed-captions-are-not-hard-hearing\/\">transcripts make video more accessible for everyone<\/a>, not just those who are deaf or hard of hearing.<\/p>\n\n\n\n<p>To make video even more accessible, Infobase Learning has been leveraging&nbsp;<a href=\"https:\/\/www.3playmedia.com\/solutions\/features\/plugins\/interactive-transcript\/\">interactive transcripts<\/a>&nbsp;to add search enhancements to video. Now, users can search within a video and across an entire video library and watch the specific clips that they are interested in. Although their videos are behind a paywall, Infobase Learning still finds that the transcripts are useful for&nbsp;<a href=\"https:\/\/www.3playmedia.com\/why-internal-seo-important-enterprise-video-content\/\">internal SEO<\/a>&nbsp;purposes, since they help the most relevant videos show up in internal searches.<\/p>\n\n\n\n<p>With search, SEO, and accessibility covered, Infobase Learning is now working to build new features for their videos by leveraging the value of transcripts. For instance, they have added a translation option for videos, where Google Translate will translate the transcript on the spot into another language. They have also used the transcripts as a foundation for users to&nbsp;<a href=\"https:\/\/www.3playmedia.com\/solutions\/features\/tools\/clipmaker\/\">create video clips<\/a>&nbsp;to hone in on relevant content. Finally, Infobase Learning is working to leverage transcripts to improve their indexing process. For many years, they have been manually indexing content, which is very time intensive. They are now experimenting with using transcripts to&nbsp;<a href=\"https:\/\/www.3playmedia.com\/how-extract-intelligent-keywords-video-transcript-boost-seo\/\">extract intelligent keywords<\/a>&nbsp;and auto generate tags and indexes, which would provide an incredible value moving forward.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%; width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/37434432?rel=0\" width=\"597\" height=\"486\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n\n\n\n<section class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio alignwide is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-top aligngrid has-half-mobile-gap is-layout-flex wp-container-core-columns-is-layout-73c65bb2 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-top tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0;flex-basis:50%;--tribe-stacking-order:0\">\n<h2 class=\"wp-block-heading has-balanced-text is-style-medium is-style-medium--6\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">Finding the Value Proposition of Captioning and Transcription<\/h2>\n\n\n\n<p class=\"has-balanced-text is-style-default\" style=\"margin-top:0;margin-bottom:0\">Infobase Learning has come to utilize transcripts and captions for accessibility, search, and SEO, and Wendy was adamant about the immense value proposition that captions provide. As she said, \u201cIt is an investment to do transcripts and captioning. Whether you\u2019re a university or a publisher servicing a university, it\u2019s an investment. But if you start to think of everything that becomes possible after you make that investment, it\u2019s pretty powerful.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%;--tribe-stacking-order:0\">\n<figure class=\"wp-block-image size-full has-custom-border s-remove-margin--vertical is-full-width is-style-rounded is-style-rounded--7\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"325\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/infobase-laptop-1.png\" alt=\"\" class=\"wp-image-11511\" style=\"border-style:none;border-width:0px;aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/infobase-laptop-1.png 560w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/infobase-laptop-1-300x174.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/12\/uf-case-study-feature-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/12\/uf-case-study-feature-2.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/12\/uf-case-study-feature-2-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">How University of Florida Mitigated ADA Risk and Saved Thousands<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/case-studies\/uf-case-study\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How University of Florida Mitigated ADA Risk and Saved Thousands<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13188 case_studies type-case_studies status-publish hentry category-live-captioning\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/themes\/core\/assets\/media\/card-default.jpg\" alt=\"University of Pittsburgh: Live Captioning for Student Success\" class=\"wp-post-image\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Live Captioning<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">University of Pittsburgh: Live Captioning for Student Success<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/case-studies\/pitt-student-success-live-captioning\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: University of Pittsburgh: Live Captioning for Student Success<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13191 case_studies type-case_studies status-publish hentry category-captioning\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/themes\/core\/assets\/media\/card-default.jpg\" alt=\"How Penn\u2019s ISC Centralized Captioning Services\" class=\"wp-post-image\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">How Penn\u2019s ISC Centralized Captioning Services<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/case-studies\/penn-isc-centralized-captioning-services\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How Penn\u2019s ISC Centralized Captioning Services<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Policies for Publishing Video Content at Infobase Learning Infobase Learning has over 20,000 full-length videos for use in education and learning environments. They have built a platform for their video content called Films on Demand that integrates with 3Play Media. In addition to the 20,000 full-length videos, Films on Demand hosts over 350,000 2-5 minute&#8230;<\/p>\n","protected":false},"author":63,"featured_media":0,"template":"","categories":[133,143],"tags":[],"industry":[],"resource_type":[93],"class_list":["post-13157","case_studies","type-case_studies","status-publish","hentry","category-captioning","category-transcription"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Infobase Learning on the Benefits of Closed Captions<\/title>\n<meta name=\"description\" content=\"At Kaltura Connect 2014, Infobase Learning spoke with 3Play Media about how they use closed captions for accessibility and other benefits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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