{"id":13160,"date":"2020-02-19T10:03:16","date_gmt":"2020-02-19T15:03:16","guid":{"rendered":"https:\/\/www.3playmedia.com\/case-studies\/mary-kay\/"},"modified":"2025-08-12T17:07:40","modified_gmt":"2025-08-12T17:07:40","slug":"mary-kay","status":"publish","type":"case_studies","link":"https:\/\/www.3playmedia.com\/case-studies\/mary-kay\/","title":{"rendered":"Mary Kay: Accessible Videos for an Independent Salesforce"},"content":{"rendered":"\n
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Case Studies<\/a><\/div>\n<\/div>\n\n\n\n
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Mary Kay: Accessible Videos for an Independent Salesforce<\/h1>\n\n\n

Mary Kay Inc.<\/a> produces educational, training, motivational, and recognition content for its U.S. independent salesforce. The company believes that captioning in English and Spanish ensures that everyone, regardless of disability or language, has equal access to valuable information that can impact individual success.<\/p>\n<\/div>\n\n\n\n

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Customer Snapshot<\/p>\n\n\n\n

Before<\/h2>\n\n\n\n

Mary Kay provides closed captioning for its educational, training, motivational, and recognition content for its U.S. independent salesforce. However, their single-person captioning vendor needed to be a more efficient solution for their needs. They began the search for a vendor that had clear caption format options and that could provide accurate captions in both Spanish and English.<\/p>\n<\/div>\n\n\n\n

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After<\/h2>\n\n\n\n

Mary Kay sought the right vendor that offered ADA compliance, seamless integration, and dedicated support. After a review, 3Play Media became the preferred vendor because of our dedicated support and seamless integration with Brightcove which automates the captioning process.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Result of Working with 3Play<\/p>\n\n\n\n

Accessibility Takes a Front Seat at FutureLearn<\/strong><\/h2>\n\n\n\n

Mary Kay aimed to provide accurate captions in both Spanish and English to ensure all independent salesforce had access to the same high-quality training materials. With 3Play Media\u2019s guaranteed 99%+ accuracy, Mary Kay was assured that the captions were always high-quality.<\/p>\n\n\n\n

Mary Kay also required a captioning workflow that was simplified yet seamless. Through 3Play Media\u2019s roundtrip integration with Brightcove, Mary Kay can now simply tag videos directly in their Brightcove account when content is ready for captioning. The tagged videos are then captioned by 3Play and the captions automatically post back to the video in Brightcove.<\/p>\n\n\n\n

Choosing a quality captioning vendor that meets your unique needs matters. By working with 3Play Media, Mary Kay is able to produce content in less time with fewer errors.<\/p>\n\n\n\n

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\u201cWorking with 3Play Media has helped us elevate the independent Salesforce experience. They\u2019ve always been prompt in answering my questions and providing prompt solutions. They make it easier for us to deliver the right experience and service for the independent Salesforce.\u201d<\/h2>\n\n\n\n
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Sherry Roe<\/strong><\/p>\n\n\n\n

Digital Media Coordinator, Mary Kay<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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