{"id":13167,"date":"2017-11-09T17:37:28","date_gmt":"2017-11-09T22:37:28","guid":{"rendered":"https:\/\/www.3playmedia.com\/case-studies\/safenet\/"},"modified":"2025-08-12T20:09:02","modified_gmt":"2025-08-12T20:09:02","slug":"safenet","status":"publish","type":"case_studies","link":"https:\/\/www.3playmedia.com\/case-studies\/safenet\/","title":{"rendered":"How SafeNet Improved Video SEO with Transcription"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-case-studies.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/case-studies\">Case Studies<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"336\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/11\/SafeNet_logo_white.png\" alt=\"\" class=\"wp-image-15889\" style=\"width:200px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/11\/SafeNet_logo_white.png 899w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/11\/SafeNet_logo_white-300x112.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/11\/SafeNet_logo_white-768x287.png 768w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/figure>\n\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How SafeNet Improved Video SEO with Transcription<\/h1>\n\n\n<p>SafeNet is one of the top three infotech companies in the world, protecting high-value information for 25,000 customers in over 100 countries. Most high-value software, sensitive corporate information, and money transfers are protected through SafeNet. SafeNet uses 3Play Media to optimize their video SEO strategy.&nbsp;<em>Note: In 2014, SafeNet was acquired by Gemalto securities. This case study explores SafeNet\u2019s video SEO strategy prior to that acquisition.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--60)\">\n<iframe loading=\"lazy\" width=\"575\" height=\"323\" src=\"\/\/www.youtube.com\/embed\/KlQwfJXZeYo?cc_load_policy=1\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f722063a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--3\">SafeNet\u2019s Strategies for Video SEO<\/h2>\n\n\n\n<p><strong>SafeNet houses hundreds of videos in multiple languages. Key functionalities of their video site include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A language selector so visitors can filter between 8 different languages<\/li>\n\n\n\n<li>Advanced search feature that allows visitors to search by topic, product, language, type of video, or keyword<\/li>\n\n\n\n<li>SEO-friendly video tagging, such that their topics are all core SEO keyword categories<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--50)\"><strong>Within this highly optimized video site, SafeNet has developed sophisticated strategies for video SEO:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They use SEO-friendly categories and video URLs.<\/li>\n\n\n\n<li>Their video site is a sub-domain of their corporate domain, allowing the value of their established domain name to carry over.<\/li>\n\n\n\n<li>They add targeted keywords to video titles, descriptions, meta data, and summaries.<\/li>\n\n\n\n<li>They use transcripts of videos as a shortcut to maximize keyword usage on a video page.<\/li>\n\n\n\n<li>They use video sitemaps, which allow Google to see and categorize their videos better in search results.<\/li>\n\n\n\n<li>They strategically place videos on internal and external sites to build inbound linking value.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-white alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-854a4d32 wp-block-group-is-layout-constrained is-style-white--4\" style=\"border-top-color:var(--wp--preset--color--neutral-90);border-top-width:2px;border-bottom-color:var(--wp--preset--color--neutral-90);border-bottom-width:2px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\">SafeNet\u2019s SEO Test Results: April 2013<\/h2>\n\n\n\n<p>Keyword:&nbsp;<em>software licensing in virtual environments<\/em><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained\">\n<p><strong>Week of 4\/1\/13<\/strong><\/p>\n\n\n\n<p>Rank: Bing \u2013 n\/a, Yahoo \u2013 n\/a<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained\">\n<p><strong><strong>Week of 4\/14\/13<\/strong><\/strong><\/p>\n\n\n\n<p>Rank: Bing \u2013 #14, Yahoo \u2013 #14<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-c19476fc wp-block-group-is-layout-constrained\">\n<p><strong><strong><strong>Week of 4\/22\/13<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Rank: Bing \u2013 #11, Yahoo \u2013 #9<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--6\">The SEO Impact of Video Transcription<\/h2>\n\n\n\n<p>SafeNet conducted a 3-week test to see how quickly video transcription could make an impact on SEO, and the results were very exciting. They took one video and transcribed it through 3Play Media. Looking to improve ranking for a specific phrase, they tracked the transcribed video on Bing, Yahoo, and Google.<\/p>\n\n\n\n<p>The targeted phrase searched for was \u201csoftware licensing in virtual environments\u201d, a core part of SafeNet\u2019s strategy. The first week, the video did not rank (unsurprisingly), but by the second week, it had jumped to #14 on both Bing and Yahoo. In just three weeks, the video ranked on page 1 of both sites.<\/p>\n\n\n\n<p>Google tends to take a little bit longer to rank new content, so they didn\u2019t see movement in search rank immediately. SafeNet\u2019s study shows that even in a short amount of time, you can make a dramatic impact on Bing and Yahoo results by incorporating transcription into your video SEO strategy.<\/p>\n\n\n\n<p><em>But that\u2019s not all.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--7\">The Staying Power of Video Transcription SEO<\/h2>\n\n\n\n<p>The Penn State University\u2019s College of Arts and Architecture employs the e-Learning Institute, a unit dedicated to providing learning design support for faculty to develop online courses. As a college focused on art and design, streaming media play a critical role in the development and delivery of online courses. The institute has devoted significant resources toward managing their media assets and automating workflows by developing a media management server known as ELIMedia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-white alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e1f2b0d8 wp-block-group-is-layout-constrained is-style-white--8\" style=\"border-top-color:var(--wp--preset--color--neutral-90);border-top-width:2px;border-bottom-color:var(--wp--preset--color--neutral-90);border-bottom-width:2px;margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--9\">SafeNet\u2019s SEO Test Results: August 2016<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5bf6180f wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--40)\">\n<p>Keyword:&nbsp;<em>software licensing in virtual environments<\/em><\/p>\n\n\n\n<p>Video URL:&nbsp;<a href=\"http:\/\/sentinelvideos.safenet-inc.com\/Fekfd\/virtualization-and-effective-software-licensing-in-virtual-environments\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/sentinelvideos.safenet-inc.com\/Fekfd\/virtualization-and-effective-software-licensing-in-virtual-environments\/<\/a><\/p>\n<\/div>\n\n\n\n<p><strong>Bing<\/strong>: #2<\/p>\n\n\n\n<p><strong>Yahoo<\/strong>: #4<\/p>\n\n\n\n<p><strong>Google<\/strong>: #7<\/p>\n<\/div>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--70)\">The SafeNet video page ranks&nbsp;<em>even higher than it used to!<\/em> This proves that leveraging on-page video transcripts are a very effective long-term strategy for SEO, too!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/12\/uf-case-study-feature-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/12\/uf-case-study-feature-2.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/12\/uf-case-study-feature-2-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">How University of Florida Mitigated ADA Risk and Saved Thousands<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/case-studies\/uf-case-study\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How University of Florida Mitigated ADA Risk and Saved Thousands<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13188 case_studies type-case_studies status-publish hentry category-live-captioning\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/themes\/core\/assets\/media\/card-default.jpg\" alt=\"University of Pittsburgh: Live Captioning for Student Success\" class=\"wp-post-image\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Live Captioning<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">University of Pittsburgh: Live Captioning for Student Success<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/case-studies\/pitt-student-success-live-captioning\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: University of Pittsburgh: Live Captioning for Student Success<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13191 case_studies type-case_studies status-publish hentry category-captioning\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/themes\/core\/assets\/media\/card-default.jpg\" alt=\"How Penn\u2019s ISC Centralized Captioning Services\" class=\"wp-post-image\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">How Penn\u2019s ISC Centralized Captioning Services<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/case-studies\/penn-isc-centralized-captioning-services\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How Penn\u2019s ISC Centralized Captioning Services<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SafeNet is one of the top three infotech companies in the world, protecting high-value information for 25,000 customers in over 100 countries. Most high-value software, sensitive corporate information, and money transfers are protected through SafeNet. SafeNet uses 3Play Media to optimize their video SEO strategy.&nbsp;Note: In 2014, SafeNet was acquired by Gemalto securities. This case&#8230;<\/p>\n","protected":false},"author":63,"featured_media":0,"template":"","categories":[143],"tags":[],"industry":[131],"resource_type":[93],"class_list":["post-13167","case_studies","type-case_studies","status-publish","hentry","category-transcription"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transcribing Video Improves SEO: Case Study with SafeNet<\/title>\n<meta name=\"description\" content=\"SafeNet conducted a 3-week test to see how quickly video transcription could make an impact on SEO, and the results were very exciting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/case-studies\/safenet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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