{"id":14993,"date":"2022-01-07T11:15:00","date_gmt":"2022-01-07T16:15:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/5-reasons-why-you-should-transcribe-your-podcasts\/"},"modified":"2025-08-08T21:19:47","modified_gmt":"2025-08-08T21:19:47","slug":"5-reasons-why-you-should-transcribe-your-podcasts","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/5-reasons-why-you-should-transcribe-your-podcasts\/","title":{"rendered":"5 Ways a Podcast Transcript Can Expand Your Reach"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">5 Ways a Podcast Transcript Can Expand Your Reach<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2022-01-07T11:15:00+00:00\">January 7, 2022<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-transcript-header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-transcript-header.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-transcript-header-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-transcript-header-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-transcript-header-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <hr \/>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-accessible-podcast\" target=\"_blank\" rel=\"noopener\">Tips for Creating an Accessible Podcast [Free Guide]<\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Podcast transcription is a major topic right now, and for good reason: <\/span><strong><a href=\"https:\/\/dralegal.org\/press\/accessible-podcasts\/\"><span style=\"text-decoration: underline;\">Three leading podcast platforms were recently sued<\/span><\/a><\/strong><span style=\"font-weight: 400;\"> for not providing transcripts on their popular mobile applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this lawsuit could have far-reaching legal consequences for the podcast industry, such as mandating transcription in a similar way to streaming companies providing closed captions, there are many reasons other than legal compliance for podcasters to provide transcripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, we\u2019ll go over five ways transcription can expand your podcast\u2019s reach.<\/span><\/p>\n<div class=\"featured-snippet\" style=\"background-color: #f1f1f2; padding: 30px;\">\n<div style=\"background-color: #ffffff; padding: 20px; max-width: 95%; margin-bottom: 20px; border: 2px solid #E6006F;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24615 alignleft\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-300x198.jpg\" alt=\"3Play Icon Logo\" width=\"99\" height=\"65\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-300x198.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-227x150.jpg 227w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-114x75.jpg 114w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-174x115.jpg 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1.jpg 476w\" sizes=\"auto, (max-width: 99px) 100vw, 99px\" \/><\/p>\n<h2 style=\"text-align: left; color: #e6006f;\">5 ways podcast transcripts can expand your reach<\/h2>\n<\/div>\n<ol>\n<li>Greater accessibility means you can reach a wider audience<\/li>\n<li>Boost SEO and find new listeners<\/li>\n<li>Repurpose podcast content for new audiences<\/li>\n<li>Get quoted and credited on other platforms<\/li>\n<li>Create a better UX with transcription<\/li>\n<\/ol>\n<\/div>\n<h2><\/h2>\n<h2>1. Greater accessibility means you can reach a wider audience<\/h2>\n<p><span style=\"font-weight: 400;\">Podcasts are an incredible storytelling tool, but they\u2019re an imperfect medium. <\/span><span style=\"font-weight: 400;\">Audio on its own is exclusionary to the <\/span><a href=\"https:\/\/www.hearingloss.org\/wp-content\/uploads\/HLAA_HearingLoss_Facts_Statistics.pdf\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>approximately 48 million Americans who are d\/Deaf or hard-of-hearing<\/strong><\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you provide a podcast transcript, you increase accessibility and can reach a wider audience who would otherwise not have access to your podcast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, audio-only content can create challenges for <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.3playmedia.com\/blog\/who-uses-closed-captions-not-just-the-deaf-or-hard-of-hearing\/\">people who are not native English speakers<\/a><\/strong><\/span> and limit situational accessibility. What if your loyal subscribers can\u2019t hear the latest episode of your podcast over the din of a noisy bus? Or they left their headphones at home and are stuck in a quiet waiting room? With a transcript, they could still access your podcast.<\/span><\/p>\n<hr \/>\n<p><center><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-accessible-podcast\" target=\"_blank\" rel=\"noopener\">Learn how to make your podcast accessible [Free Guide]<\/a><\/span><\/strong><\/span><\/center><\/p>\n<hr \/>\n<h2>2. Boost your SEO and find new listeners<\/h2>\n<p><span style=\"font-weight: 400;\">A search engine can index text far better than it can index audio. Search bots can\u2019t listen to audio; they can crawl the metadata but not the content within the file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A podcast transcript converts all the keyword-rich content from your podcast episodes into text that bots can read. You\u2019ll find that <\/span><a href=\"https:\/\/go.3playmedia.com\/wp-seo\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>publishing your podcast transcripts along with your audio files will significantly increase your web traffic<\/strong><\/span><\/span><\/a><span style=\"font-weight: 400;\">, which will help you find new listeners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can we be sure?<\/span><\/p>\n<p>This American Life tried it, and here\u2019s what happened:<\/p>\n<h3>This American Life \u2014 Case Study<\/h3>\n<p>In 2014, This American Life decided to publish audio transcripts of their entire archive to learn <strong><a href=\"https:\/\/www.3playmedia.com\/why-3play\/case-studies\/this-american-life\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">how the transcripts impact SEO<\/span><\/a>.<\/strong><\/p>\n<p>They discovered that:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New inbound traffic increased by 4.36%, directly attributable to the new audio transcript pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New inbound traffic via search increased by 6.68%, directly attributable to the new audio transcript pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inbound links increased by 3.89%, directly attributable to the new audio transcript pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At least one transcript was viewed by 7.23% of all unique visitors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you rely on a YouTube channel to attract new listeners, you can upload the podcast transcript to YouTube and create closed captions on your podcast video. Closed captions are also proven to increase <strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.3playmedia.com\/blog\/9-quick-tips-for-youtube-seo-strategy\/\">YouTube and video SEO<\/a><\/span>.<\/strong><\/span><\/p>\n<p>The increased search rankings and extra search traffic will help new listeners discover you and help returning listeners find and share their favorite episodes more easily.<\/p>\n<h2>3. Repurpose podcast content for new audiences<\/h2>\n<p><span style=\"font-weight: 400;\">After going through the trouble of producing a brilliant podcast episode, shouldn\u2019t you make the most of it? Adding a podcast transcript can help you do just that!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From one podcast episode, you can make many other pieces of content. Podcasters often post video versions of podcasts on their YouTube channels or turn their episodes into blog posts by publishing the audio transcripts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text blogs are still an essential part of driving traffic to your website. Instead of having to come up with all-new written content for your blog, you can save yourself some time and use podcast transcripts for quotes, content ideation, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, some people prefer to read instead of listening to audio. Why not let those audiences enjoy your podcast in their preferred format?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ideas for repurposing podcast content include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turning quotes into snippets for social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating blog content for podcast recaps and related topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using transcripts in email newsletters and marketing campaigns<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><center><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-accessible-podcast\" target=\"_blank\" rel=\"noopener\">Make your podcast accessible with our free guide<\/a><\/span><\/strong><\/span><\/center><\/p>\n<hr \/>\n<h2>4. Get quoted and credited on other platforms<\/h2>\n<p><span style=\"font-weight: 400;\">A podcast transcript increases your chances of getting quoted in a tweet, blog, or article, which improves page authority and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have a transcript and someone hears something they want to quote on your podcast, they would have to transcribe the quote themselves to share the content. That\u2019s often too much trouble for your listeners, and you risk being misquoted or not credited. However, if you provide a podcast transcript, listeners can copy and paste the quote they want to share with proper attribution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Researchers or bloggers may stumble upon a particular episode of interest via Google search, and a handy audio transcript makes it easy for them to quote your podcast and, importantly, cite you as a source. With that come valuable inbound links to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, providing a podcast transcript will make your episodes vastly more shareable, quotable, and citable, which can drive new audiences to your show.<\/span><\/p>\n<h2>5. Create a better UX<\/h2>\n<p><span style=\"font-weight: 400;\">Podcasts are fantastic to listen to while exercising, driving, or doing other tasks on the go. However, since podcasts aren&#8217;t visually engaging, it\u2019s more challenging to keep listeners engaged while they\u2019re sitting in front of a computer screen. Additionally, some people prefer reading or skimming text to listening to audio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a transcript, someone can read along as they listen to the podcast. You can even take that to the next level by <\/span><a href=\"https:\/\/www.3playmedia.com\/services-features\/plugins\/interactive-transcript\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\"><strong>making the transcript interactive<\/strong><\/span><\/span><\/a>. L<span style=\"font-weight: 400;\">isteners can click on a word and jump to that point in the audio, scrolling through to a different section of the episode.<\/span><\/p>\n<p>With repurposed content, you&#8217;ll also create a better UX for desktop audiences who may prefer to read a blog post or listen to a snippet of content on social media rather than a full audio-only episode.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><center><a href=\"https:\/\/go.3playmedia.com\/wp-accessible-podcast\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26315\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta.jpg\" alt=\"Podcast accessibility. 6 tips for improving access to your podcast. Read the list.\" width=\"1000\" height=\"286\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta.jpg 1000w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-300x86.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-600x172.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-768x220.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-585x167.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-888x254.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-524x150.jpg 524w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-262x75.jpg 262w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/10\/Podcast-cta-174x50.jpg 174w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/center>&nbsp;<\/p>\n<p><em>This post was originally published in September 2016 by Emily Griffin and has been updated for freshness, accuracy, and comprehensiveness.<\/em><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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While this lawsuit could have far-reaching legal consequences for the podcast industry, such as mandating transcription in a similar&#8230;<\/p>\n","protected":false},"author":63,"featured_media":4344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,16],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-14993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captioning","category-video-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways a Podcast Transcript Can Expand Your Reach<\/title>\n<meta name=\"description\" content=\"Podcasts are a valuable marketing tool, but what if we told you that with transcripts, you can get even more value out of your audio content?\" \/>\n<meta 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