{"id":14997,"date":"2019-06-13T15:05:16","date_gmt":"2019-06-13T19:05:16","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/5-elements-of-accessible-video\/"},"modified":"2025-08-08T21:06:18","modified_gmt":"2025-08-08T21:06:18","slug":"5-elements-of-accessible-video","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/5-elements-of-accessible-video\/","title":{"rendered":"5 Elements of Accessible Video"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">5 Elements of Accessible Video<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2019-06-13T15:05:16+00:00\">June 13, 2019<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/blog-images-KM-37.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/blog-images-KM-37.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/blog-images-KM-37-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/blog-images-KM-37-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/blog-images-KM-37-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p>Whether you&#8217;re a producer or consumer, online video has exploded in popularity and necessity in recent years. It&#8217;s estimated that the past two years have shown a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\"><strong>52% increase in weekly video consumption<\/strong><\/a>, and experts know that the power of video content can be harnessed for the benefit of your brand. <span style=\"font-weight: 400;\">With so much video being produced and viewed on a regular basis, it\u2019s important that online video is accessible to everyone. <\/span><\/p>\n<p>Inaccessible video excludes the millions of people living with a sensory or motor disability from watching your videos \u2013 not only is this discriminatory, but it prevents your brand from reaching an entire demographic of viewers who want to engage with your content.<\/p>\n<p>So how exactly do you make video content accessible? According to the most comprehensive and widely accepted standards for digital accessibility, accessible video\u00a0should be <strong><a href=\"https:\/\/www.3playmedia.com\/2018\/08\/21\/transcription-guidelines-standards-and-legal-requirements\/\" rel=\"noopener noreferrer\">perceivable, operable, understandable, and robust<\/a><\/strong> enough so that anyone can easily navigate and engage with your video, using the broadest range of technologies and interfaces.<\/p>\n<p>In this blog, we&#8217;ll equip you with the tools you need to make achieving accessibility easy \u2013 let&#8217;s dive into the top 5 elements of accessible video.<\/p>\n<h2><strong>1. Captions<\/strong><\/h2>\n<p>It&#8217;s no surprise we&#8217;re talking about captions first \u2013 it&#8217;s what we do! Captions provide a text-based and time-synchronized alternative to a video&#8217;s audio content. In order to make video accessible to d\/Deaf and hard of hearing viewers, captions must also include relevant non-speech elements (<a href=\"https:\/\/www.3playmedia.com\/blog\/why-captioning-non-speech-elements-matters-for-accuracy\/\"><strong>like speaker identifications and sound effects<\/strong><\/a>) that are critical to understanding the content&#8217;s plot.<\/p>\n<p><span style=\"font-weight: 400;\">There are two types of captions: closed captions and open captions. The difference is based on user control. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Closed captions are a separate asset from the video, and are usually added to the video as a sidecar file. The viewer can toggle the captions on or off when needed. Closed captions are typically used for online videos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open captions, on the other hand, are burned directly into the video and don\u2019t allow the user to toggle the captions on or off. This works well if a video platform doesn\u2019t accept sidecar files. Open captions are ideal for social media videos because they catch the viewer\u2019s attention. Social media videos on platforms like Facebook and Instagram autoplay without sound, so adding captions help viewers understand the audio. Facebook found that <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/updated-features-for-video-ads\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">adding captions to video increased viewership by 12%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>Creating Captions<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-28348 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key.jpg\" alt=\"key next to paper files\" width=\"426\" height=\"343\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key.jpg 621w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key-300x242.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key-600x483.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key-585x471.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key-186x150.jpg 186w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key-93x75.jpg 93w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/captioning-key-174x140.jpg 174w\" sizes=\"auto, (max-width: 426px) 100vw, 426px\" \/>While it is possible for individuals\/organizations to create captions themselves, we don&#8217;t recommend this if you&#8217;re looking for truly high-quality captions.<\/p>\n<p><span style=\"font-weight: 400;\">In order to create captions manually, you have to use an automatic speech recognition (ASR) software to transcribe the audio from your video into text. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASR is notoriously inaccurate, and you\u2019ll spend a good amount of time editing the transcript. When you have a large amount of content, this can become extremely inefficient and time-consuming. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to create high-quality captions is to go to a professional captioning vendor. A captioning vendor that uses <\/span><span style=\"font-weight: 400;\">both<\/span><span style=\"font-weight: 400;\"> technology <em>and<\/em> human editing when creating a transcript is the most cost-effective way to ensure accurate captions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 3Play, our team of professional transcriptionists reviews each file to deliver true 99% accuracy.\u00a0<\/span><\/p>\n<h3>How to Add Captions to Video<\/h3>\n<p><span style=\"font-weight: 400;\">Not all video players are created equal. Therefore, the method by which you add captions to your video will vary depending on what platform you use. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four main ways you can incorporate captions:\u00a0<\/span><\/p>\n<ol>\n<li><strong>Sidecar file<\/strong> = the most common method for adding captions, predominantly uses the SRT file format.<\/li>\n<li><strong>Open captions<\/strong> = captions are included directly in the video content.<\/li>\n<li><strong>Caption encoding<\/strong> = captions are embedded into the video and presented as a singular asset.<\/li>\n<li><strong>Integration or API delivery<\/strong> = automates the captioning process by creating a link between your vendor and video player.<\/li>\n<\/ol>\n<h3>Captioning Standards<\/h3>\n<p><span style=\"font-weight: 400;\">Caption quality is important because deaf and hard of hearing viewers rely on captions to understand the audio information of a video. Inaccurate or unintelligible captions are not only inaccessible, but they\u2019re distracting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Web Content Accessibility Guidelines, or WCAG, was created by the World Wide Web Consortium (W3C). WCAG is a set of guidelines for accessible media, including accessible video. Although WCAG isn\u2019t a law, it&#8217;s a standard recognized by many countries and provides comprehensive criteria for achieving inclusive web design. <\/span><\/p>\n<p>In order to more explicitly clarify standards related to what does or doesn&#8217;t need to be included in captions, <a href=\"https:\/\/www.3playmedia.com\/blog\/dcmp-closed-captioning-standards\/\" target=\"_blank\" rel=\"noopener\"><strong>we recommend following key elements<\/strong><\/a> from the Described and Captioned Media Program&#8217;s (DCMP) <a href=\"https:\/\/dcmp.org\/learn\/captioningkey\" target=\"_blank\" rel=\"noopener\"><strong>Captioning Key<\/strong><\/a>:<\/p>\n<ul>\n<li><strong>Accurate <\/strong>=\u00a0errorless captions are the goal for each production.<\/li>\n<li><strong>Consistent <\/strong>= uniformity in style and presentation for all captioning features is crucial for viewer understanding<\/li>\n<li><strong>Clear <\/strong>= a complete textual representation of audio, including speaker identification and non-speech information, provides clarity.<\/li>\n<li><strong>Readable <\/strong>=\u00a0captions are displayed with enough time to be read completely, are in synchronization with the audio, and are not obscured by (nor do they obscure) the visual content.<\/li>\n<li><strong>Equal <\/strong>= equal access requires that the meaning and intention of the material is completely preserved.<\/li>\n<\/ul>\n<h2><strong>2. Audio Description<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Audio description is an audio track that narrates the relevant visual information in media, and an accommodation for providing accessible video to blind and low-vision viewers.<\/span><\/p>\n<p>Synthesized speech or human voice actors can be used to generate audio description, which would narrate key elements like<span style=\"font-weight: 400;\"> character movements, facial expressions, and other visual information that would be essential to understanding the media&#8217;s plot.\u00a0<\/span><\/p>\n<h3>Standard vs. Extended Audio Description<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17138 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/AD-icon-300x219.png\" alt=\"icon for audio description\" width=\"100\" height=\"73\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/AD-icon-300x219.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/AD-icon-206x150.png 206w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/AD-icon-103x75.png 103w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/AD-icon-174x127.png 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/AD-icon.png 425w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Standard audio description allows a small amount of narration to be added in the natural pauses in dialogue of the original content. <\/span><span style=\"font-weight: 400;\">The descriptions should be concise and able to fit into the allotted time, so they enhance the original piece rather than distract from it. Standard description works best for content that normally has frequent pauses or a small amount of detail that needs to be described. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Extended audio description is not constrained to the natural pauses of a video. Instead, it allows the original source content to be paused in order to make room for descriptions as needed. <\/span><span style=\"font-weight: 400;\">When using extended description, you will notice the video and description begin playing, then the source video pauses temporarily while the description continues. After the description is complete, the source video will resume playing again.<\/span><\/p>\n<h3>How to Create &amp; Add Audio Description<\/h3>\n<p><span style=\"font-weight: 400;\">Since audio description is a newer technology, that means it&#8217;s less widely understood and fewer systems support it. However, there are still ways you can include audio description alongside your media content!\u00a0<\/span><\/p>\n<p><strong>When creating descriptions&#8230;<\/strong><\/p>\n<ul>\n<li>Include descriptions early in the video production stage, so it can be naturally woven into the content<\/li>\n<li>Create a separate soundtrack with additional time allowed for description<\/li>\n<li>Write a separate description script that aligns with the video content&#8217;s timeline<\/li>\n<\/ul>\n<p><strong>When adding descriptions&#8230;<\/strong><\/p>\n<ul>\n<li>Publish a second track<\/li>\n<li>Publish a text-based description that screen readers can read<\/li>\n<li>Use an audio description embed, or work with a vendor<\/li>\n<\/ul>\n<h2><strong>3. Transcripts<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An interactive transcript is a time-synchronized transcript that provides a better user experience, by allowing search across the spoken audio of a video and play from any point.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an interactive transcript, you can search for a keyword and see every instance of where that keyword is spoken within the transcript. By clicking on the keyword, the viewer can jump directly to the point in the video where it&#8217;s spoken. This is especially helpful when you want to navigate to more pertinent parts of the video.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16418 \" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/interactivewcagsearch.gif\" alt=\"example of the interactive in use. person is searching for wcag as the video plays. in the search bar you see everywhere that wcag is mentioned\" width=\"648\" height=\"324\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Benefits of adding transcripts<\/h3>\n<p>Associating a transcript with your video content has the potential to improve user engagement, increase comprehension, boost search engine optimization (SEO), and help foreign language learners. Interactive transcripts have proven to be an especially beneficial tool in the classroom, aiding in note-taking, comprehension, and clarification.<\/p>\n<p><span style=\"font-weight: 400;\">Without an interactive transcript, students would have to scan an entire video to find the most useful part. Now, students can simply search for a specific keyword and go directly to that point in the video \u2013 saving them time to study what\u2019s most important. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the University of South Florida St. Petersburg (USFSP), the Distance Learning Accessibility Committee created a study to determine if interactive transcripts were beneficial for students. They found that 94% of students, including those who aren\u2019t deaf or hard of hearing, found <\/span><strong><a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/how-captions-interactive-transcripts-help-students-in-online-courses\/\" target=\"_blank\" rel=\"noopener\">interactive transcripts helpful as a learning tool<\/a><\/strong><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><strong>4. Accessible Video Player<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17141 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/play-button-300x286.png\" alt=\"red play button\" width=\"66\" height=\"63\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/play-button-300x286.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/play-button-157x150.png 157w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/play-button-79x75.png 79w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/play-button.png 432w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/play-button-174x166.png 174w\" sizes=\"auto, (max-width: 66px) 100vw, 66px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">An accessible video player is one that supports audio descriptions, captions, and transcripts. In addition, the following should apply in order for a player to be accessible:<br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be screen reader and keyboard compatible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Should not autoplay, but if it does, it should provide a mechanism for viewers to pause or stop the video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use proper color contrast in video player controls <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ll know if a video player is accessible by running a simple test. To test for keyboard accessibility, for example, unplug your mouse and try the following commands using only your keyboard.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Press enter or the spacebar to activate the play\/pause control <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The up or down arrow keys should control the volume <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The left or right arrow keys should control the rewind\/fast forward function<\/span><\/li>\n<\/ul>\n<h3>Accessibility workarounds<\/h3>\n<p><span style=\"font-weight: 400;\">When video players aren\u2019t fully accessible and don\u2019t support audio description, captions, or transcripts, there are some ways around it so that you can ensure accessible video content. <\/span><\/p>\n<p><strong>When captions aren\u2019t supported:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Use open captions:<\/strong> publish on your main video or use as a separate video with a link to the alternative video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Provide a transcript:<\/strong> you can paste it in the description of the video or provide a link to the transcript<\/span><\/li>\n<\/ul>\n<p><strong>When descriptions aren\u2019t supported:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Use the audio description plugin:<\/strong> this allows you to have a separate audio track on your original video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Provide a separate video:<\/strong> make sure to link the described video where the original video is found<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Provide a merge descriptive transcript:<\/strong> you can publish it within the video description or provide a link to the transcript for screen readers to access<\/span><\/li>\n<\/ul>\n<h2><strong>5. Scripting &amp; Quality Audio Equipment<\/strong><\/h2>\n<p>Some elements of accessible video can be influenced at the time of production. When recording media, it&#8217;s critical to ensure the sound is clear, understandable, and readable. No matter how viewers choose to engage with your content, starting with an emphasis on sound quality will provide an equitable viewing experience for everyone.<\/p>\n<p>The first step is<span style=\"font-weight: 400;\"> create a script and stick to it (as best as possible). The goal here is to limit any unnecessary filler words like &#8216;um&#8217; and &#8216;uh,&#8217; which can be distracting for the viewer. Not only that, but when using technology like ASR in the caption production process, filler words can bleed into others and ultimately result in incorrect caption outputs. If you don&#8217;t have a script, edit the final transcript to eliminate filler words.<\/span><\/p>\n<p>Note: the only time filler words <em>should<\/em> be included is in scripted content, like for television or movies. In these instances, filler words are used deliberately as a part of the character&#8217;s performance.<\/p>\n<p><span style=\"font-weight: 400;\">The second step is to use good audio recording equipment \u2013 namely a microphone, which is an essential component to quality sound. The clearer the original audio, the easier it will be to transcribe later. For optimal output, avoid placing the microphone right next to your mouth, and instead place it below or to the side of the speaker&#8217;s mouth. We recommend three types of microphone for various uses cases:<\/span><\/p>\n<ol>\n<li><strong>Dynamic<\/strong> = perfect for recording at home or in noisier environments; less sensitive to background noise and can handle loud volumes.<\/li>\n<li><strong>Condenser<\/strong> = ideal for recording in locations where background noise is controlled; sensitive to noise to provide high output levels.<\/li>\n<li><strong>Ribbon<\/strong> = best for capturing all sounds in a room; sensitive to noise, and provides a smooth, warm output sound.<\/li>\n<\/ol>\n<hr \/>\n<p style=\"text-align: center;\">Learn more about implementing video accessibility in our checklist:<\/p>\n<div class=\"wp-block-image\"><a href=\"https:\/\/go.3playmedia.com\/wp-playerchecklist\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28346 size-full\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31.jpg\" alt=\"CTAs (1000 x 286) (31)\" width=\"1000\" height=\"286\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31.jpg 1000w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-300x86.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-600x172.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-768x220.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-585x167.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-888x254.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-524x150.jpg 524w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-262x75.jpg 262w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/06\/CTAs-1000-x-286-31-174x50.jpg 174w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/div>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2F5-elements-of-accessible-video%2F&#038;title=5%20Elements%20of%20Accessible%20Video\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person typing on calculator\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">A University Guide to Budgeting and Auditing for ADA Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-compliance-budgeting\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: A University Guide to Budgeting and Auditing for ADA Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15026 post type-post status-publish format-standard has-post-thumbnail hentry category-legislation-compliance tag-accessibility-laws tag-ada tag-blog tag-wcag\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"393\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person at laptop with judge&#039;s gavel\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188-300x197.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Everything to Know About the Americans with Disabilities Act (ADA) and Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-requirements\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Everything to Know About the Americans with Disabilities Act (ADA) and Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15201 post type-post status-publish format-standard has-post-thumbnail hentry category-dubbing category-subtitling tag-blog tag-video-accessibility\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"couple watching tv\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Subtitling<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Subtitling vs. Dubbing: Which is Right for Your Audience?<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/subtitling-vs-dubbing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Subtitling vs. Dubbing: Which is Right for Your Audience?<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re a producer or consumer, online video has exploded in popularity and necessity in recent years. It&#8217;s estimated that the past two years have shown a 52% increase in weekly video consumption, and experts know that the power of video content can be harnessed for the benefit of your brand. With so much video&#8230;<\/p>\n","protected":false},"author":19,"featured_media":3557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-14997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Breakdown: Key Elements in Creating Accessible Video<\/title>\n<meta name=\"description\" content=\"Let&#039;s go over the top 5 tools for producing accessible video \u2013\u00a0including captions, transcripts, and accessible video players.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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