{"id":15000,"date":"2021-06-18T00:00:00","date_gmt":"2021-06-18T04:00:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/3-reasons-why-you-need-video-transcription\/"},"modified":"2025-09-12T21:08:53","modified_gmt":"2025-09-12T21:08:53","slug":"3-reasons-why-you-need-video-transcription","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/3-reasons-why-you-need-video-transcription\/","title":{"rendered":"3 Reasons Why You Need Video Transcription"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">3 Reasons Why You Need Video Transcription<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2021-06-18T00:00:00+00:00\">June 18, 2021<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/Video-transcription-header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Video-transcription-header.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Video-transcription-header-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Video-transcription-header-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Video-transcription-header-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>Video transcription is the process of translating your video\u2019s audio into text using automatic speech recognition technology, human transcriptionists, or a combination of the two. Without video transcription, your videos rely solely on audiovisual material to convey information.<\/p>\n<p>What motivates a video publisher to transcribe their content? There are plenty of reasons. In this article, we\u2019ll go over the top three reasons why you can\u2019t afford to <em>not <\/em>add <a href=\"https:\/\/www.3playmedia.com\/services\/transcription\/\" target=\"_blank\" rel=\"noopener\">transcription services<\/a> to your videos.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wp-benefits\" target=\"_blank\" rel=\"noopener\">8 Benefits of Captioning &amp; Transcription<\/a><\/p>\n<p>\u00a0<\/p>\n<div class=\"featured-snippet\" style=\"background-color: #f1f1f2; padding: 30px;\">\n<div style=\"background-color: #ffffff; padding: 20px; max-width: 95%; margin-bottom: 20px; border: 2px solid #E6006F;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24615 alignleft\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-300x198.jpg\" sizes=\"auto, (max-width: 99px) 100vw, 99px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-300x198.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-227x150.jpg 227w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-114x75.jpg 114w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1-174x115.jpg 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-1-1.jpg 476w\" alt=\"3Play Icon Logo\" width=\"99\" height=\"65\" \/><\/p>\n<h2 style=\"text-align: left; color: #e6006f;\"><strong>Top 3 Reasons to Add Video Transcription<\/strong><\/h2>\n<\/div>\n<ol>\n<li>Improve your search engine optimization<\/li>\n<li>Create a better user experience<\/li>\n<li>Increase accessibility for users who are deaf or hard-of-hearing<\/li>\n<\/ol>\n<\/div>\n<h2>\u00a0<\/h2>\n<p>\u00a0<\/p>\n<h2>1. Video Transcription Improves SEO<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25012 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2.jpg\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2.jpg 500w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2-300x300.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2-150x150.jpg 150w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2-75x75.jpg 75w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2.jpg 165w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2.jpg 220w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Untitled-design-2-2-174x174.jpg 174w\" alt=\"SEO icon with magenta blob\" width=\"224\" height=\"224\" \/><\/h2>\n<p>Providing a transcript is proven to boost your video search engine optimization (SEO).<\/p>\n<p>A 3-week <a href=\"https:\/\/www.3playmedia.com\/why-3play\/case-studies\/safenet\/\" target=\"_blank\" rel=\"noopener\">SEO study by SafeNet<\/a> compared the search rank for web pages with video transcripts. In less than a month, the pages with video transcripts climbed the ranks in Yahoo and Bing for a targeted keyword phrase, moving from no listing, up to 14th, then to 9th and 11th place, respectively.<\/p>\n<p>By adding video transcription to their web pages, <a href=\"https:\/\/www.3playmedia.com\/why-3play\/case-studies\/this-american-life\/\" target=\"_blank\" rel=\"noopener\">This American Life saw a significant increase in inbound traffic<\/a> and user engagement. In fact, 6.26% of all unique visitors who came from search traffic landed on a transcript page.<\/p>\n<p>Since search engines can\u2019t crawl video, transcripts provide valuable text that can be indexed and ranked. A transcript makes your video more searchable across the web and within your website or archive.<\/p>\n<p>Transcripts also help your SEO keyword strategy. Use your transcript to find prominent keywords mentioned in your video, then adjust your on-page video SEO elements to match the phrasing of the keyword.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background: #DEEFF5; color: #000000;\">\u00a0<a href=\"https:\/\/go.3playmedia.com\/wp-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Boost your video SEO with captions and transcripts <\/a>\u00a0\u27a1\ufe0f\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2>2. Video Transcription Creates Better UX<\/h2>\n<p>Once a viewer has access to your video transcript, there is great potential for a better user experience.<\/p>\n<p>Everyone learns differently, so adding a transcript gives viewers another option for digesting your video\u2019s content.<\/p>\n<p>Transcripts also make it easier to search the video for keywords or topics.<\/p>\n<p>Here are two other transcript features that can improve the user experience:<\/p>\n<h4>Playlist Search<\/h4>\n<p><a href=\"https:\/\/www.3playmedia.com\/blog\/7-ways-video-transcripts-captions-improve-seo\/\" target=\"_blank\" rel=\"noopener\">Transcripts make your videos searchable by search engines<\/a>, but you can also implement onsite search capabilities. With a tool like a <a href=\"https:\/\/www.3playmedia.com\/services\/features\/plugins\/playlist-search\/\" target=\"_blank\" rel=\"noopener\">playlist search plugin<\/a>, you can scan an entire video library for mentions of specific words and hop to the moment(s) in a video where that word is spoken. Searchable transcripts are hugely useful for researchers, but they\u2019re also beneficial for average users, too.<\/p>\n<h4>Interactive Transcript<\/h4>\n<p>You can also <a href=\"https:\/\/www.3playmedia.com\/services\/features\/plugins\/3play-plugin\/\" target=\"_blank\" rel=\"noopener\">make your video transcript interactive<\/a>. An interactive transcript highlights words as they are spoken in time with the video. The timed text keeps the viewer engaged and reinforces the content since it can be read and heard at the same time. The user can click on the text to jump to that point of the video, which is a much smoother UX than having to mark timecodes when navigating a video.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background: #DEEFF5; color: #000000;\">\u00a0<a href=\"https:\/\/go.3playmedia.com\/wp-diy\" target=\"_blank\" rel=\"noopener noreferrer\">Learn how to create captions yourself using the DIY method<\/a>\u00a0\u27a1\ufe0f\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<h2>3. Video Transcription Increases Accessibility<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24587 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/31.jpg\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/31.jpg 1332w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-300x255.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-600x510.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-768x653.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-585x497.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-824x700.jpg 824w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-177x150.jpg 177w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-88x75.jpg 88w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/31-174x148.jpg 174w\" alt=\"Computer, keyboard, and phone represent various modes of technology\" width=\"265\" height=\"226\" \/><\/h2>\n<p>The more people who are able to watch your videos, the more views you will get. So, who else joins your audience when you add video transcripts?<\/p>\n<h4>Deaf and hard-of-hearing viewers<\/h4>\n<p>People with limited or no hearing cannot consume your videos without accompanying text. A video transcript relays more than just speech; it should also include speaker IDs and essential non-speech sounds like [LAUGHTER] or [SILENCE].<\/p>\n<p>To create an equivalent viewing experience for deaf and hard-of-hearing viewers, <a href=\"https:\/\/www.3playmedia.com\/services\/features\/transcript-alignment\/\" target=\"_blank\" rel=\"noopener\">use your video transcript to create closed captions.<\/a><\/p>\n<p>Making your online video accessible isn\u2019t just a nice-to-have\u2014for many organizations, it\u2019s required by law. Accessibility laws vary by state, but <a href=\"https:\/\/www.3playmedia.com\/blog\/us-laws-video-accessibility\/\" target=\"_blank\" rel=\"noopener\">federal law requires that videos be transcribed and captioned<\/a> for all federal agencies. Video accessibility is mandated for <a href=\"https:\/\/go.3playmedia.com\/wp-cvaa\" target=\"_blank\" rel=\"noopener\">broadcast media<\/a>\u00a0and for <a href=\"https:\/\/go.3playmedia.com\/wp-ada\" target=\"_blank\" rel=\"noopener\">\u201cplaces of public accommodation\u201d<\/a> like museums, libraries, and universities.<\/p>\n<h4>Viewers in sound-prohibitive environments<\/h4>\n<p>A 2021 <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/03\/26\/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online\/\" target=\"_blank\" rel=\"noopener\">Pew Research study<\/a> found that 31% of U.S. adults report being \u201calmost constantly\u201d online. A 2018 <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2018\/time-flies-us-adults-now-spend-nearly-half-a-day-interacting-with-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielson poll<\/a> found that we spend almost half of our life on the internet, watching TV, or on our phones.<\/p>\n<p>Now, consider all the people who discover your videos on their smartphones while commuting to work on the train, waiting in line at the post office, or eating lunch in a noisy cafeteria. Not every environment is conducive to playing audio. A transcript gives your viewers an alternative to consuming your content, keeping them from bouncing off your site.<\/p>\n<h4>Non-native English speakers<\/h4>\n<p>Video transcripts help ESOL viewers fully comprehend your content. The transcript provides a reference for vocabulary, and spelling and can be used as a study guide. Considering that there are an estimated <a href=\"https:\/\/www.edweek.org\/leadership\/the-nations-english-learner-population-has-surged-3-things-to-know\/2020\/02#:~:text=English%2Dlanguage%2Dlearner%20enrollment%20in,schools%20learning%20the%20English%20language.\" target=\"_blank\" rel=\"noopener noreferrer\">4.9 million ESOL students in American public schools<\/a>, why not make your content more accessible for the millions of people who could benefit from video transcription?<\/p>\n<div id=\"\" class=\"su-box su-box-style-default\" style=\"border-color: #000000; border-radius: 3px;\">\n<div class=\"su-box-title\" style=\"background-color: #333333; color: #ffffff; border-top-left-radius: 1px; border-top-right-radius: 1px;\">How to Add Video Transcription<\/div>\n<div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius: 1px; border-bottom-right-radius: 1px;\">\n<ol>\n<li>The easiest way to transcribe a video is to use speech recognition software. You can upload your video or audio to YouTube and use their free captioning tool to get a rough transcript. You can also use a captioning vendor.<\/li>\n<li>If you used speech recognition software, make sure to edit the transcript to ensure it matches the audio in the video.<\/li>\n<li>If you are using your transcript to caption a video, you\u2019ll want to time code the transcript. You can use YouTube, a vendor, or do it by hand.<\/li>\n<li>Upload your transcript to a webpage or video description box. If the transcript is separate from the video or audio, make sure to provide a link from the media.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<hr \/><center><\/center><center>Learn more about the benefits of captioning and transcription\u2014check out our white paper \u2935\ufe0f<\/center><center><\/center><center><a href=\"https:\/\/go.3playmedia.com\/wp-benefits\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25007 size-full\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits-300x157.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits-585x306.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits-287x150.jpg 287w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits-143x75.jpg 143w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-Caption-benefits-174x91.jpg 174w\" alt=\"Discover the benefits of captioning and transcription. Download the white paper\" width=\"600\" height=\"314\" \/><\/a><\/center>\n<p style=\"text-align: center;\"><em>This post was originally published by Emily Griffin on February 3, 2015, and has since been updated. <\/em><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/benefits\/\" class=\"wp-block-tribe-terms__link t-category\">Benefits<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/captioning\/\" class=\"wp-block-tribe-terms__link t-category\">Captioning<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/transcription\/\" class=\"wp-block-tribe-terms__link t-category\">Transcription<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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Without video transcription, your videos rely solely on audiovisual material to convey information. What motivates a video publisher to transcribe their content? There are plenty of reasons. In this&#8230;<\/p>\n","protected":false},"author":63,"featured_media":4783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,16],"tags":[24,8,23,18],"industry":[],"resource_type":[92],"class_list":["post-15000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","category-video-seo","tag-benefits","tag-blog","tag-captioning","tag-transcription"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons Why You Need Video Transcription | 3Play Media<\/title>\n<meta name=\"description\" content=\"Video transcription makes your online videos more searchable and accessible, provides a better UX, and boosts video SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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