{"id":15001,"date":"2019-02-13T14:41:00","date_gmt":"2019-02-13T19:41:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/"},"modified":"2025-08-08T21:03:49","modified_gmt":"2025-08-08T21:03:49","slug":"3-reasons-captions-increase-youtube-views","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/","title":{"rendered":"3 Reasons Captions Increase YouTube Views"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">3 Reasons Captions Increase YouTube Views<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/jaclyn3playmedia-com\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Jaclyn Lazzari<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2019-02-13T14:41:00+00:00\">February 13, 2019<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1069\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/shutterstock_1069637435-scaled-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1069637435-scaled-1.jpg 1600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1069637435-scaled-1-300x200.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1069637435-scaled-1-1024x684.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1069637435-scaled-1-768x513.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1069637435-scaled-1-1536x1026.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p>YouTubers all want one thing: more views on their videos. Whether they\u2019re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up.<\/p>\n<p>If you\u2019re a video producer on YouTube looking for a growth hack, don\u2019t underestimate the <a href=\"https:\/\/www.3playmedia.com\/2015\/04\/21\/8-benefits-of-transcribing-captioning-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">power of adding closed captions<\/a>.<\/p>\n<p>What&#8217;s the connection between captions and YouTube views?<\/p>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background:#DEEFF5;color:#000000\">&nbsp;<a href=\"https:\/\/go.3playmedia.com\/wp-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Transforming Your Video SEO with Captions<\/a> \u27a1\ufe0f&nbsp;<\/span>\n<h2>Closed Captions Boost Video SEO<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/1-23.png\" alt=\"Digital Discovery Networks discovered that captioned videos received 7.32% more views than uncaptioned videos.\" width=\"300\" align=\"right\" \/><\/p>\n<p>A study by <a href=\"https:\/\/www.3playmedia.com\/why-3play\/case-studies\/discovery-digital-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discovery Digital Networks<\/a> measured a distinct increase in SEO for YouTube videos with captions, compared to videos without captions. They concluded that <a href=\"https:\/\/www.3playmedia.com\/2015\/03\/19\/5-tips-for-improving-youtube-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google indexes closed captions<\/a> uploaded to YouTube videos, which makes them more likely to rank higher in searches for relevant keywords.<\/p>\n<p>The study also found that captioned YouTube videos saw a 13.48% increase in views within the first 14 days they were published. They measured the lifetime benefit of closed captioning videos to be 7.32% more views on YouTube than uncaptioned videos.<\/p>\n<p>There\u2019s no guesswork here: closed captions measurably increase views and search rank for your video.<\/p>\n<h2>Captions Make Videos Accessible to a Wider Audience<\/h2>\n<p>There are more than 36 million Americans who are deaf or hard of hearing. And about <a href=\"https:\/\/www.who.int\/en\/news-room\/fact-sheets\/detail\/deafness-and-hearing-loss\" target=\"_blank\" rel=\"noopener noreferrer\">5% of the global population<\/a> has some degree of hearing loss. None of those people can fully enjoy your YouTube videos if they lack captions.<\/p>\n<p>Closed captions provide an \u201cequivalent experience\u201d to people who cannot hear audio, so long as your captions are accurate, legible, and synced with your video. Better video accessibility translates into more potential viewers.<\/p>\n<p>You can increase your viewership even more by <a href=\"https:\/\/www.3playmedia.com\/solutions\/services\/translation-subtitling\/\" target=\"_blank\" rel=\"noopener noreferrer\">translating your captions<\/a> into other languages. Multilingual subtitles expose your YouTube channel to a non-English-speaking audience. Your videos benefit doubly from SEO, getting <a href=\"https:\/\/www.3playmedia.com\/2019\/01\/14\/seo-best-practices-video-translation\/\" target=\"_blank\" rel=\"noopener noreferrer\">indexed in each language<\/a> you include.<\/p>\n<h2>Captions Let Viewers Watch Videos In More Places<\/h2>\n<p><a href=\"https:\/\/www.3playmedia.com\/resources\/white-papers\/wp-roi-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-25.png\" alt=\"Discover the ROI analysis of captioning and transcription.\" width=\"300\" align=\"right\" \/><\/a><\/p>\n<p>According to a study by the United Kingdom\u2019s Ofcom, <a href=\"https:\/\/www.3playmedia.com\/2015\/08\/28\/who-uses-closed-captions-not-just-the-deaf-or-hard-of-hearing\/\" target=\"_blank\" rel=\"noopener noreferrer\">80% of people<\/a> who watch videos with closed captions on are not deaf or hard of hearing. One major reason why people use captions is due to their environment.<\/p>\n<p>With the proliferation of smartphones and tablets, viewers can access YouTube from practically anywhere at any time. However, that doesn\u2019t mean they can enjoy the video\u2019s audio wherever they are. If your videos don\u2019t have closed captions, then viewers may not be able to watch them if they\u2019re:<\/p>\n<ul>\n<li>Riding on a noisy train<\/li>\n<li>Studying in a quiet library<\/li>\n<li>With a sleeping baby<\/li>\n<li>At the office<\/li>\n<li>In line at the DMV<\/li>\n<li>In a noisy crowd<\/li>\n<\/ul>\n<p>If viewers can follow along with closed captions in environments where they can\u2019t play audio, viewers have more opportunities to watch your videos. Don\u2019t let their surroundings keep them from viewing your content\u2014just add captions.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-seo\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18762 \" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1.png\" alt=\"Download the ebook: Transforming Video SEO with Captions and Transcripts.\" width=\"734\" height=\"384\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1.png 1200w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-300x157.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-768x402.png 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-600x314.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-585x306.png 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-888x465.png 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-287x150.png 287w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-143x75.png 143w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-1-174x91.png 174w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>This post was originally published on April 3, 2015, by Emily Griffin and has since been updated.<\/em><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ccafd10ecd051ad481b21a8d5b72f190203aeb9c3c0584abb5e949cb925d5631?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/ccafd10ecd051ad481b21a8d5b72f190203aeb9c3c0584abb5e949cb925d5631?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/jaclyn3playmedia-com\/\" target=\"_self\">Jaclyn Lazzari<\/a><\/p><p class=\"wp-block-post-author__bio\">Jaclyn is a marketing professional at 3Play Media with 7+ years in the video accessibility space. When she\u2019s not at work, she\u2019s exploring coastal New England, baking with seasonal ingredients, or enjoying football Sundays with her family.<\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2F3-reasons-captions-increase-youtube-views%2F&#038;title=3%20Reasons%20Captions%20Increase%20YouTube%20Views\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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Whether they\u2019re chasing advertising dollars or increased exposure for their brand, there is nothing a vlogger loves more than to see their YouTube views go up. If you\u2019re a video producer on YouTube looking for a growth hack, don\u2019t underestimate the power of adding closed&#8230;<\/p>\n","protected":false},"author":23,"featured_media":6958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captioning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons Captions Increase YouTube Views | 3Play Media<\/title>\n<meta name=\"description\" content=\"Get more views on YouTube by adding captions to videos. Closed captions increase views by boosting SEO, UX, and accessibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Captions Increase YouTube Views\" \/>\n<meta property=\"og:description\" content=\"Get more views on YouTube by adding captions to videos. Closed captions increase views by boosting SEO, UX, and accessibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-13T19:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T21:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/shutterstock_1069637435-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1069\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jaclyn Lazzari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jaclyn Lazzari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/\"},\"author\":{\"name\":\"Jaclyn Lazzari\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/49911793b373c7d998f2be5c140b6b64\"},\"headline\":\"3 Reasons Captions Increase YouTube Views\",\"datePublished\":\"2019-02-13T19:41:00+00:00\",\"dateModified\":\"2025-08-08T21:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/\"},\"wordCount\":480,\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/shutterstock_1069637435-scaled-1.jpg\",\"articleSection\":[\"Captioning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/\",\"name\":\"3 Reasons Captions Increase YouTube Views | 3Play Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/3-reasons-captions-increase-youtube-views\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/shutterstock_1069637435-scaled-1.jpg\",\"datePublished\":\"2019-02-13T19:41:00+00:00\",\"dateModified\":\"2025-08-08T21:03:49+00:00\",\"description\":\"Get more views on YouTube by adding captions to videos. 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