{"id":15005,"date":"2024-04-24T09:24:58","date_gmt":"2024-04-24T13:24:58","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/the-current-state-of-captioning-a-report-by-3play-media\/"},"modified":"2025-08-11T16:32:40","modified_gmt":"2025-08-11T16:32:40","slug":"the-current-state-of-captioning-a-report-by-3play-media","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/the-current-state-of-captioning-a-report-by-3play-media\/","title":{"rendered":"The Current State of Captioning: A Report by 3Play Media"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">The Current State of Captioning: A Report by 3Play Media<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2024-04-24T09:24:58+00:00\">April 24, 2024<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/SOC-2024.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/SOC-2024.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/SOC-2024-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/SOC-2024-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/SOC-2024-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <hr \/>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/soc-2024\" target=\"_blank\" rel=\"noopener\">[Free Report] Read the 2024 State of Captioning<\/a><\/span><\/span><\/strong><\/p>\n<hr \/>\n<p>Every year, 3Play Media conducts research on the current State of Captioning to better understand the industry landscape and forecast future trends. The information in this report offers a valuable understanding of exactly how organizations are making their content accessible.<\/p>\n<blockquote><p>55% of respondents agree: accessibility will become a core capability of foundational investments for hybrid work environments.<\/p><\/blockquote>\n<p>We surveyed 450 respondents across multiple industries, including education, corporate, media &amp; entertainment, and government. The insights from this survey paint a picture about institutional implementation and perception of digital accessibility services, as well as present relevant findings for content marketers, accessibility advocates, and anyone interested in media accessibility trends.<\/p>\n<p><em>Keep scrolling for some of our most noteworthy report findings from 2024.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/soc-2024\" target=\"_blank\" rel=\"noopener noreferrer\">Download the 2024 State of Captioning Report<\/a><\/center>&nbsp;<\/p>\n<h2>Top Trends From This Year<\/h2>\n<p>In the 2024 State of Captioning report, we asked respondents about video production and captioning habits, live and automatic captioning solutions, and the primary motivators and barriers involved with making content accessible.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>More video is being produced than ever before.\u00a0<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33767 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon.jpg\" alt=\"bar chart going upward\" width=\"332\" height=\"308\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon.jpg 539w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-300x278.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-162x150.jpg 162w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-81x75.jpg 81w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-174x161.jpg 174w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This year\u2019s report revealed an exciting trend in video production \u2013 <\/span><b>35% of respondents are producing 500+ hours of video content annually<\/b><span style=\"font-weight: 400;\">, making this the highest number we\u2019ve seen in State of Captioning history. This further solidifes a long-standing industry trend: video content is vital in content strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better? 90% of respondents are captioning <\/span><i><span style=\"font-weight: 400;\">at least some<\/span><\/i><span style=\"font-weight: 400;\"> of their content. When asked how they prioritize which content gets captioned, 39% say they simply caption <\/span><i><span style=\"font-weight: 400;\">everything<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<h4><strong>Organizations are standardizing accessibility.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/lainey-feingolds-annual-digital-accessibility-legal-update\/\"><b>legislation continually transforms<\/b><\/a><span style=\"font-weight: 400;\"> the landscape of digital accessibility, proactive\u00a0 organizations are standardizing their approach to equitable access. In the past, less than half of respondents have reported their organization had a clear approach to captioning or accessibility standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2024, 66% of organizations have standards for captioning accuracy. According to respondent write-ins, these standards are often derivative of existing recommendations or requirements like the <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/understanding-wcag-guidelines\/\"><b>Web Content Accessibility Guidelines<\/b><\/a><span style=\"font-weight: 400;\"> or state\/federal compliance rules. <\/span><\/p>\n<hr \/>\n<h4><strong>Auto captions are enticing, but not accessible.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Automatically generated captions are appealing for organizations just beginning their accessibility journey or working under a tight budget. They\u2019re a great first step \u2013 but they\u2019re not effective enough to be a final solution. Despite advancements in automatic speech recognition (ASR) software and other technologies, all of our research continues to underscore the vital role humans play in achieving top-quality transcription and captioning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to leverage auto-generated captions is alongside human revision. In 2024, 47% of respondents said they use auto-captions to generate a foundational transcript before undergoing human review. Despite their popularity, <strong>only 14% of respondents believe auto-captions are fully accessible.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/soc-2024\" target=\"_blank\" rel=\"noopener noreferrer\">Download the 2024 State of Captioning Report<\/a><\/center>&nbsp;<\/p>\n<h4><strong>Localization services are increasingly in demand.<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33768 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1.jpg\" alt=\"pie chart\" width=\"358\" height=\"297\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1.jpg 603w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-300x249.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-600x498.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-585x485.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-181x150.jpg 181w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-90x75.jpg 90w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-174x144.jpg 174w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This year, localization services emerged as more desirable than we\u2019ve ever seen, with <\/span><b>60% of respondents localizing at least some of their content.<\/b><span style=\"font-weight: 400;\"> In an increasingly interconnected world, it\u2019s no surprise that digital media producers want to reach global audiences with relatable localized content.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/go.3playmedia.com\/soc-2024\"><b>In the full report<\/b><\/a><span style=\"font-weight: 400;\">, we dive deeper into the nuances of localization \u2013 including the difference between services, exploring the current favorite, and factors that influence selection.<\/span><\/p>\n<hr \/>\n<h4><strong>Equal access is still the top motivator.<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, this is the trend we\u2019re happiest to see continuing. Year after year, <\/span><b>accessibility is the top-reported motivator<\/b><span style=\"font-weight: 400;\"> behind captioning efforts at most organizations! In 2024, just over 60% of respondents report equal access as their main driver. Other notable motivators included improved educational outcomes (40%) and accommodation requests (38%). <\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\">That&#8217;s all for our top takeaways. Want to know more?<\/p>\n<p style=\"text-align: center;\">Read the research and explore contextualized findings in the complete report.<\/p>\n<p><a href=\"https:\/\/go.3playmedia.com\/soc-2024\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29690\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/2024-SOC-1.jpg\" alt=\"Free report: 2023 State of Captioning with link to download your copy \" width=\"1000\" height=\"286\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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The information in this report offers a valuable understanding of exactly how organizations are making their content accessible. 55% of respondents agree: accessibility will become&#8230;<\/p>\n","protected":false},"author":63,"featured_media":2311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,137],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captioning","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of Captioning in 2024 | A Report by 3Play Media<\/title>\n<meta name=\"description\" content=\"3Play Media&#039;s annual State of Captioning report has the lowdown on current industry trends and predictions for the future. 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