{"id":15043,"date":"2023-01-24T13:08:39","date_gmt":"2023-01-24T18:08:39","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/audio-description-for-online-learning\/"},"modified":"2025-09-16T21:58:03","modified_gmt":"2025-09-16T21:58:03","slug":"audio-description-for-online-learning","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/audio-description-for-online-learning\/","title":{"rendered":"Audio Description for Online Learning"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group 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class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Audio Description for Online Learning<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2023-01-24T13:08:39+00:00\">January 24, 2023<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/blog-headers-AA-22.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/blog-headers-AA-22.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/blog-headers-AA-22-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/blog-headers-AA-22-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/blog-headers-AA-22-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-adquestions\" target=\"_blank\" rel=\"noopener\">What to look for in an audio description vendor \u27a1\ufe0f<\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic and the speedy evolution of technology has resulted in a significant increase in the number of educational organizations providing online learning options for students instead of teaching in a traditional classroom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online learning offers students the convenience and flexibility to learn new skills and topics, acquiring knowledge whenever and wherever they see fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many students <\/span><a href=\"https:\/\/www.asuprepdigital.org\/4-reasons-why-students-prefer-online-learning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prefer an online experience<\/span><\/a><span style=\"font-weight: 400;\"> because they can work at their own pace, access personalized learning, and pursue passions outside of the classroom.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As eLearning continues to gain popularity, it\u2019s imperative that all students have equal access to educational content that lives online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio description (AD), also referred to as <\/span><a href=\"https:\/\/www.3playmedia.ca\/blog\/what-is-described-video\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">described video<\/span><\/a><span style=\"font-weight: 400;\">, is the translation of visual images to vivid language for the primary benefit of people who are blind or have low vision. Audio description is a great tool to make your content accessible to a wider audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, audio description benefits people who are on the <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/benefits-audio-description-even-without-vision-loss\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">autistic spectrum, multi-taskers, and auditory learners.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Read on if you\u2019re considering adding AD to your videos or want to learn more about audio description for online learning.\u00a0<\/span><\/p>\n<h2><strong>Why is Audio Description Important for Online Learning?<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">Accessibility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to the World Health Organization, at least <\/span><a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2.2 billion people<\/span><\/a><span style=\"font-weight: 400;\"> are living with some form of vision loss. Audio description meets accessibility requirements so that viewers who are blind and low-vision can access your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without audio description, your content becomes inaccessible to a large group of people who want to engage with your video. These are potential students you could be excluding.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Legal Compliance<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-28768\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/09\/legal-compliance-150x150-1.jpg\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" alt=\"A person holding a checklist next to a question mark\" width=\"150\" height=\"150\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to making your videos accessible, there are many <\/span><a href=\"https:\/\/www.3playmedia.com\/2019\/06\/11\/quick-guide-audio-description-laws-lawsuits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">laws in place that protect people with disabilities<\/span><\/a><span style=\"font-weight: 400;\"> such as the Americans with Disabilities Act, the Rehabilitation Act, and the 21st Century Communications and Video Accessibility Act. These laws protect individuals and ensure equal access.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multiple universities have been sued for inaccessible online content. Cases like <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/harvard-mit-sued-captioning-violation-ada-rehabilitation-act\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NAD v. MIT and NAD v. Harvard<\/span><\/a><span style=\"font-weight: 400;\"> were triggered by the universities\u2019 inaccurate auto captioning on their free online programming and platforms, such as YouTube, iTunesU, Harvard@Home, and MIT OpenCourseWare. Both MIT and Harvard eventually reached settlements with the NAD that strengthened digital accessibility policies.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Quality Descriptions\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well-done, accurate descriptions are important to educational organizations. Poor descriptions may deliver incorrect information and a compromised learning experience to students who rely on AD. With so much video content, it\u2019s imperative that the descriptions are clear and concise for users. Oftentimes, online learning videos will have complex diagrams and graphs. High-quality descriptions ensure your viewers will understand vital information shown in your video.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improved Learning Outcomes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Research has proven that the brain processes information through <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/benefits-audio-description-even-without-vision-loss\/?__hstc=226165445.e1a73b58c7d9a8f42301a2c41fd17ba4.1673975784809.1674057536976.1674573277934.5&amp;__hssc=226165445.2.1674573277934&amp;__hsfp=585944452\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visual and auditory channels<\/span><\/a><span style=\"font-weight: 400;\">. When you watch a video with audio description, you can accommodate and process a greater amount of new information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the draws for eLearning is that students can find courses that accommodate their learning styles. <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/deep-dive-how-audio-description-benefits-everyone\/?__hstc=226165445.e1a73b58c7d9a8f42301a2c41fd17ba4.1673975784809.1674057536976.1674573277934.5&amp;__hssc=226165445.2.1674573277934&amp;__hsfp=585944452#:~:text=Audio%20description%20can%20be%20a,involved%20in%20their%20own%20learning.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">20-30% of students<\/span><\/a><span style=\"font-weight: 400;\"> say that they retain information best through sound. Audio description is a helpful aid for auditory learners and can assist all individuals in acquiring new information as they watch educational material.<\/span><\/p>\n<h2><strong>What are Common Challenges in Audio Description for Online Learning?<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">Scalability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-28859\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/Blog-images-JW-2-150x150.jpg\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" alt=\"null\" width=\"150\" height=\"150\" \/>Audio description can be a big process and commitment. It can be challenging to find an audio description solution that can provide cost-effective, accurate descriptions for all of your videos. When organizations have a bulk of videos, oftentimes the challenge can be finding a vendor that can keep up with the amount of video that needs to be described.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ease of Use\/Workflow<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The process of traditional audio description is quite labor-intensive and time-consuming. Unlike captions, most players don\u2019t support audio description. This makes publishing another hurdle \u2013 and often even an added expense. It\u2019s important to find a vendor that understands how to simplify the workflow and offers tools to make publishing efficient.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cost\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating high-quality AD requires a lot of time, attention to detail, and a high level of skill. Because of the expertise and equipment required to produce audio description, it can quickly become costly. With prices significantly higher than the cost of closed captioning \u2013 ranging from $15 to $75 per minute \u2013 many don\u2019t have the budget to regularly implement audio description on video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Year after year, <\/span><a href=\"https:\/\/www.3playmedia.com\/2019\/03\/13\/the-state-of-captioning-2019-report-is-here\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cost has been the number one reason<\/span><\/a><span style=\"font-weight: 400;\"> why organizations don\u2019t implement accessibility into their video initiatives. The challenge can be finding an audio description vendor that doesn\u2019t break the bank but also doesn\u2019t drop the ball on quality. Luckily, there are solutions available that deliver high-quality descriptions at competitive prices.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to afford audio description, educational institutions need a solution that <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/how-much-does-audio-description-cost\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">meets their budget<\/span><\/a><span style=\"font-weight: 400;\">. However, there may be an even greater risk if audio description isn\u2019t provided. Violating the law can lead to potential lawsuits and legal fees.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understanding What\u2019s Important to Describe<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When describing the visual elements of a video, it\u2019s important to focus on what is essential for the user to know. For eLearning videos, you may want to focus on certain aspects of a graph, diagram, who is speaking, or if there is more than one speaker. Knowing what to describe is dependent on how much time is allotted for the descriptions and how relevant the information is to understand the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that students rely on the description to consume the content and your description should never be confusing or misleading. High quality description enhances and complements the media to make it more easily understood.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Quality\/Accuracy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Accurate descriptions are essential to understanding the information in a video. Without it, your video becomes inaccessible and incomprehensible. eLearning companies want to ensure that the audio description vendor they choose follows the <\/span><a href=\"http:\/\/www.descriptionkey.org\/quality_description.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DCMP comprehensive guide<\/span><\/a><span style=\"font-weight: 400;\">, which outlines best practices for high-quality audio description.<\/span><\/p>\n<div class=\"su-spacer\" style=\"height: 20px;\">\u00a0<\/div>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wp-adquestions\" target=\"_blank\" rel=\"noopener noreferrer\">Questions to Ask an Audio Description Vendor<\/a><\/p>\n<div class=\"su-spacer\" style=\"height: 20px;\">\u00a0<\/div>\n<h2><strong>What Vendor Features are Important in Audio Description for Online Learning?<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">Competitive Pricing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-28860 size-thumbnail\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/Blog-images-JW-3-150x150.jpg\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" alt=\"\" width=\"150\" height=\"150\" \/>Educational organizations often have a tight budget with many demands, and finding a cost-effective solution to implementing audio description is critical. At 3Play, our price for audio description is significantly less than the industry standards. Certified human describers write the descriptions, while synthesized speech or professional voice artists voice these descriptions. This method makes the process easier and faster while saving you money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since we use a combination of technology and human describers, we\u2019re able to offer audio description starting at $9 per minute for standard AD and $14 per minute for <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/does-your-video-need-extended-or-standard-description\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">extended AD<\/span><\/a><span style=\"font-weight: 400;\">. No matter which option you decide to go with, we always guarantee high-quality descriptions.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Easy Publishing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Because most players don\u2019t support audio description, many times the only way to publish is to link to a second version of your video that contains the description. This can take up additional time and resources that were not originally accounted for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 3Play Media, our goal is to make publishing as easy as possible. We integrate with a number of video platforms that support audio description, like Ooyala, Brightcove, and JW Player \u2013 just to name a few. But what if you don\u2019t use any of the platforms we integrate with? No worries! The <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/introducing-3play-medias-access-player\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Access Player<\/span><\/a><span style=\"font-weight: 400;\"> allows you to embed the descriptions into your video for seamless publishing with any platform. The Access Player also allows viewers to toggle the description on or off, and lets them control the volume of the description, which is separate from the main track.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Accuracy and Option to Edit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to ensure content that is both accessible and enjoyable to your viewers, it must be accurate. 3Play Media follows the DCMP <\/span><a href=\"http:\/\/www.descriptionkey.org\/quality_description.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Description Key<\/span><\/a><span style=\"font-weight: 400;\"> to ensure high-quality descriptions for all videos. Our descriptions are accurate, prioritized, consistent, appropriate, and equal. We offer glossaries to allow account users to list any tricky terms, pronunciations, or provide notes to editors on what information to prioritize. If needed, there\u2019s a preview and edit feature which allows users to edit descriptions in just a few clicks. <\/span><\/p>\n<h2 style=\"text-align: center;\"><strong>Online Learning Platforms Using 3Play Media<\/strong><\/h2>\n<div class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28857\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/blog-headers-AA-23.jpg\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" alt=\"logos of elearning platforms using 3Play media: 2U, infobase, colorado state university, skillsoft, university of washington, perkins school for the blind\" width=\"1400\" height=\"500\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.3playmedia.com\/wp-adquestions\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28858\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2020\/04\/AD-VENDOR.jpg\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" alt=\"HOW TO SELECT THE RIGHT AUDIO DESCRIPTION VENDOR. QUESTIONS TO ASK. download the guide\" width=\"1000\" height=\"286\" \/><\/a><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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Online learning offers students the convenience and flexibility to learn&#8230;<\/p>\n","protected":false},"author":63,"featured_media":3286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"industry":[130,142],"resource_type":[92],"class_list":["post-15043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audio Description for Online Learning<\/title>\n<meta name=\"description\" content=\"Before you get started with audio description for online learning, we&#039;ll cover what\u2019s important, common challenges, and vendor features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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