{"id":15050,"date":"2017-03-31T00:00:00","date_gmt":"2017-03-31T04:00:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/benefits-audio-description-even-without-vision-loss\/"},"modified":"2025-10-03T14:45:44","modified_gmt":"2025-10-03T14:45:44","slug":"benefits-audio-description-even-without-vision-loss","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/benefits-audio-description-even-without-vision-loss\/","title":{"rendered":"Benefits of Audio Description"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Benefits of Audio Description<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2017-03-31T00:00:00+00:00\">March 31, 2017<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/03-29-2017-blind-person-header-2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/03-29-2017-blind-person-header-2.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/03-29-2017-blind-person-header-2-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/03-29-2017-blind-person-header-2-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/03-29-2017-blind-person-header-2-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2>Benefits of Audio Description<\/h2>\n<p>When ramps were first developed and implemented at restaurants, hotels, libraries, and other public facilities, they were meant to provide access to disabled individuals using wheelchairs. However, the benefits of these ramps reach far beyond wheelchairs, as they are helpful for pushing strollers, rolling suitcases, moving heavy objects, and so on.<\/p>\n<p>Likewise, although audio description was originally intended for people who are blind or have low vision, audio description has proven to be beneficial for a <a href=\"https:\/\/dcmp.org\/ai\/372\/\" target=\"_blank\" rel=\"noopener noreferrer\">much broader audience<\/a>. The concise and objective translation of visual content promotes a new way of learning through auditory means and can help individuals with language development, improve learning outcomes, and strengthen writing skills. Audio description can also assist those on the autism spectrum who may have difficulty recognizing emotional cues, and can be useful in eyes-free situations where you might have a TV on, but are unable to look at the visual cues.<\/p>\n<h2>Improved Learning Outcomes<\/h2>\n<p>Research into how the brain processes information reveals that there are <a href=\"http:\/\/listeningislearning.org\/background_description-no-bvi.html\" target=\"_blank\" rel=\"noopener noreferrer\">two channels<\/a>\u2013 visual and auditory. So it makes sense that when the brain uses both channels simultaneously \u2013 for example, by utilizing audio description \u2013 it can accommodate and process a greater amount of new information. It is for this reason that audio description is a useful resource for all individuals to acquire new information and develop several important learning skills in the following areas:<\/p>\n<ul>\n<li><strong>Language Development:<\/strong><br \/>Listening is a key step in learning language.<\/li>\n<li><strong>Auditory Learners:<\/strong><br \/>It\u2019s estimated that 20\u201330% of students retain information best through sound.<\/li>\n<li><strong>New Media Literacy:<\/strong><br \/>Listening is a building block in the ability to understand and produce communication in many forms.<\/li>\n<li><strong>Writing and Speaking:<\/strong><br \/>High quality description is succinct and context-relevant, making listening to description a useful tool for improving written and oral communication skills.<\/li>\n<\/ul>\n<p>Audio description also helps synthesize the stimuli around us. Have you ever had the experience where there was just so much going on in a video that you completely missed something until it was pointed out to you? If so, you\u2019re not the only one! In fact, this phenomenon is referred to as <a href=\"https:\/\/en.wikipedia.org\/wiki\/Inattentional_blindness\" target=\"_blank\" rel=\"noopener noreferrer\">inattentional blindness<\/a>. Inattentional blindness can be described as \u201cthe event in which an individual fails to recognize an unexpected stimulus that is in plain sight.\u201d Oftentimes this occurs when there are just too many stimuli in a situation, making it impossible for your brain to recognize each and every one of them. Typically, this \u201ctemporary blindness\u201d causes individuals to fail to see objects that are unexpected given the context. Audio description actually prevents this inattentional blindness from occurring by supplementing the visual content with an audio track, and thus helping individuals to take in more stimuli.<\/p>\n<h2>Audio Description and the Autistic Spectrum<\/h2>\n<p>In addition to being a learning aid, audio description also helps individuals on the <a href=\"http:\/\/mindfulresearch.co.uk\/2011\/08\/29\/autistic-spectrum-captions-and-audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">autistic spectrum<\/a> by giving more information about emotions and social cues.<\/p>\n<p>It is common for people on the autistic spectrum to struggle with understanding human emotions and social interaction. For example, someone on the spectrum may not understand humor or sarcasm, or may struggle to understand body language, facial cues, or other non-verbal communication. Non-verbal communication can reveal a lot of information, so someone who can\u2019t interpret these cues will have difficulty understanding emotions, such as if a character is feeling angry, sad, or entertained.<\/p>\n<p>Since audio description is designed to provide purely visual information in an audio format for blind users, a describer might dictate that someone \u201cwalked into the room with a frown on their face.\u201d This description is extremely useful for someone on the autistic spectrum, as it helps identify an emotion which may be difficult for them to otherwise pinpoint. It also provides another sense (visual) to reinforce the information, helping them gain a better sense of understanding. Providing additional viewing support through audio description allows people on the autistic spectrum to watch TV or movies without relying on family and friends to answer questions such as \u2018What does that mean?,\u2019 \u2018Who\u2019s that?,\u2019 and \u2018Why did that happen?\u2019<\/p>\n<h2>Audio Description for the Multitasker<\/h2>\n<p>Sighted people often watch TV as background noise while engaging in other tasks such as cooking, exercising, working on a project, or cleaning. When multitasking, it\u2019s easy to miss visual cues since you may not be directing your full visual attention at the TV screen. <a href=\"http:\/\/universaldesign.ie\/Technology-ICT\/Irish-National-IT-Accessibility-Guidelines\/Digital-TV-equipment-and-services\/guidelines-for-digital-tv-equipment-and-services\/Audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audio description<\/a> is a great tool for this, as it describes the visual content in audio format. Similarly to audiobooks, audio description of TV shows or movies could also be beneficial to a driver who can\u2019t take their eyes off of the road.<\/p>\n<p style=\"text-align: center;\">__<\/p>\n<p>Get started with audio description today!<\/p>\n<p><a href=\"https:\/\/www.3playmedia.com\/services-features\/services\/audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/wp-content\/uploads\/2025\/09\/get-started-ad.png\" alt=\"Get Started CTA\" \/><\/a><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fbenefits-audio-description-even-without-vision-loss%2F&#038;title=Benefits%20of%20Audio%20Description\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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However, the benefits of these ramps reach far beyond wheelchairs, as they are helpful for pushing strollers, rolling suitcases, moving heavy objects, and so&#8230;<\/p>\n","protected":false},"author":19,"featured_media":12501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Vast Benefits of Audio Description | 3Play Media<\/title>\n<meta name=\"description\" content=\"There are many benefits of audio description in addition to accessibility. 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