{"id":15056,"date":"2024-08-29T08:54:19","date_gmt":"2024-08-29T12:54:19","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/building-accessibility-budget\/"},"modified":"2025-08-11T15:49:06","modified_gmt":"2025-08-11T15:49:06","slug":"building-accessibility-budget","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/building-accessibility-budget\/","title":{"rendered":"How to Build Accessibility into Your Budget"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How to Build Accessibility into Your Budget<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2024-08-29T08:54:19+00:00\">August 29, 2024<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <hr \/>\n<p style=\"text-align: center;\"><strong><span style=\"text-decoration: underline;\"><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-grants\" target=\"_blank\" rel=\"noopener\">[Free download] Sources of Grants and Funding for Closed Captioning<\/a><\/span><\/span><\/strong><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">For organizations committed to accessibility, we know how important it is to build an efficient and cost-effective budget. Here, we\u2019ve compiled a toolkit of our best strategies to secure buy-in, find funding, and maximize your resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accessibility aides (like closed captions) offer numerous benefits to audience members and content creators alike, including improved SEO, increased engagement, and enhanced comprehension. Most importantly, it ensures millions of people around the globe \u2013 with and without disabilities \u2013\u00a0can access and benefit from your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite these enticing advantages, allocating the necessary resources to making content accessible can be a challenge. Whether you\u2019re facing limited budget or a lack of buy-in, we know how to budget for accessibility at any level.<\/span><\/p>\n<h2><strong>Securing buy-in for accessibility<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In our <a href=\"https:\/\/www.3playmedia.com\/blog\/the-current-state-of-captioning-a-report-by-3play-media\/\" target=\"_blank\" rel=\"noopener\">2024 State of Captioning report<\/a>, 30% of respondents said that budget was the biggest barrier in closed captioning their content. While there may be advocates within an organization, they\u2019re not always the final decision maker.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/soc-2024\" target=\"_blank\" rel=\"noopener noreferrer\">Download the 2024 State of Captioning Report \ud83d\udcd1<\/a><\/center>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In order to build a compelling case for an accessibility budget, it\u2019s crucial to effectively communicate the value of these initiatives.<\/span><\/p>\n<h4>Raising awareness<\/h4>\n<p><span style=\"font-weight: 400;\">The first step in securing buy-in for accessibility is to raise awareness of its importance. Educational efforts within your organization may take the form of workshops, lunch-and-learn sessions, or internally circulation of informative videos and blog posts. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33767 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon.jpg\" alt=\"bar chart going upward\" width=\"320\" height=\"297\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon.jpg 539w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-300x278.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-162x150.jpg 162w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-81x75.jpg 81w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/increasing-icon-174x161.jpg 174w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider using experiential learning techniques to illustrate first-hand the challenges faced by individuals with disabilities. For example, this could be as simple as having colleagues close their eyes during a TV show to replicate the experience of a blind viewer, or ask them to watch a movie without sound, relying only on captions to better understand the viewer experience as a d\/Deaf or hard of hearing person.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exercises like this can foster a deeper understanding of the need for accessible media, and the impact on user experience without it. <\/span><\/p>\n<h4>Demonstrate the return on investment<\/h4>\n<p><span style=\"font-weight: 400;\">To get decision-makers on board, it\u2019s essential to present the tangible benefits of accessibility. A detailed presentation should include the following points: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Enhanced engagement:<\/strong> captions have the power to improve brand recall and memorability, ultimately supporting <a href=\"https:\/\/www.3playmedia.com\/blog\/studies-find-captions-improve-engagement\/\">video-based success metrics and KPIs<\/a>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Improved comprehension:<\/strong> captions have been <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5214590\/\" rel=\"noopener\" target=\"_blank\">proven to increase video comprehension<\/a> for second language learners and native speakers alike.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Legal compliance:<\/strong> organizations from Netflix to FedEx to Harvard have faced <a href=\"https:\/\/www.3playmedia.com\/learn\/accessibility-lawsuits\/\" rel=\"noopener\" target=\"_blank\">legal challenges over inaccessible video<\/a>. Investing in access upfront paves a clear path for your content to be compliant.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Boosted SEO:<\/strong> videos that include closed captions are preferable to search algorithms, often leading to <\/span><a href=\"https:\/\/www.3playmedia.com\/why-3play\/case-studies\/discovery-digital-networks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>view count increases<\/strong><\/a><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Higher brand value:<\/strong> accessibility not only opens untapped customer markets but also promotes inclusion, ensuring all users can engage with your content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/www.3playmedia.com\/blog\/8-benefits-of-transcribing-captioning-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Discover more benefits of transcribing and captioning \u2728<\/a><\/center>&nbsp;<\/p>\n<h4>Petition a pilot program<\/h4>\n<p><span style=\"font-weight: 400;\">For organizations hesitant to fully commit to a new initiative, a pilot program can serve as valuable testing grounds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By allocating a small budget to caption a select number of videos, you can measure the concentrated impact of accessibility on key performance indicators like view count, search engine ranking, and site traffic. Comparing the performance of captioned versus uncaptioned videos will provide concrete, quantitative evidence of the value of accessibility.\u00a0<\/span><\/p>\n<h2><strong>Funding accessibility initiatives<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Obtaining the necessary funding for accessibility can be challenging, but several avenues are available to supplement and support these efforts. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-33768 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1.jpg\" alt=\"pie chart\" width=\"327\" height=\"271\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1.jpg 603w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-300x249.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-600x498.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-585x485.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-181x150.jpg 181w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-90x75.jpg 90w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2024\/04\/pie-chart-icon-1-174x144.jpg 174w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><\/span><\/p>\n<h4>Applying for grants<\/h4>\n<p><span style=\"font-weight: 400;\">Federal grants, like those offered through the U.S. Department of Education\u2019s Educational Technology, Media, and Materials for Individuals with Disabilities Program, provide substantial funding for accessibility initiatives. These grants can be used to support accommodations like closed captioning and audio description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the Distance Education Captioning and Transcription (DECT) Grant offers reimbursement for captioning costs incurred by California Community Colleges. This grant can be used to cover expenses related to captioning and other student accommodations, and 3Play Media is a pre-approved vendor &#8211; so implementation is (almost) seamless. <\/span><\/p>\n<h4>Explore alternative funding sources<\/h4>\n<p><span style=\"font-weight: 400;\">Some organizations may consider creating an internal accessibility grant, reallocating funds from other budgets, or seeking external funding through tax credits, crowdfunding, or private donations. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wp-grants\" target=\"_blank\" rel=\"noopener noreferrer\">Download the guide: Sources of Grants and Funding for Closed Captioning \ud83d\udcb0<\/a><\/center><br \/>\n<strong>Maximize your existing budget<\/strong><br \/>\n<span style=\"font-weight: 400;\">Once buy-in and funding have been secured, it\u2019s crucial to maximize the impact of your accessibility budget. The following strategies may help you achieve this goal:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Prioritize quality:<\/b><span style=\"font-weight: 400;\"> while low-cost options may seem appealing, they often result in lower quality output, leading to potential inaccuracies and incurred costs for corrections. Choose a vendor that\u2019s dedicated to delivering high-quality results the first round \u2013 reducing the need for revisions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Planning ahead:<\/b><span style=\"font-weight: 400;\"> organizations that anticipate high volumes of service needs should take advantage of bulk discounts when possible. 3Play offers discounts on bulk orders and extended turnaround times, which allows organizations to plan and budget more effectively for longer-term projects.<\/span><\/li>\n<\/ol>\n<h2><strong>Leverage technology for cost savings\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When determining how to build a budget for accessibility services, it\u2019s most important to prioritize quality and accuracy. A solution designed to deliver consistent, high-quality results from the outset will ultimately save your organization more time and money in the long run.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 3Play, we leverage best-in-class ASR technology with our network of highly skilled captioners to provide premium media accessibility and localization services. Our human-in-the-loop approach ensures 99% accuracy, even with poor audio quality or complex subject matter, to deliver reliable results at a lower cost.<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-grants\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-34960 size-full\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1.jpg\" alt=\"budget for accessibility CTA\" width=\"1000\" height=\"286\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1.jpg 1000w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-300x86.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-600x172.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-768x220.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-585x167.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-888x254.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-524x150.jpg 524w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-262x75.jpg 262w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2019\/05\/how-to-budget-for-accessibility-1-174x50.jpg 174w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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Here, we\u2019ve compiled a toolkit of our best strategies to secure buy-in, find funding, and maximize your resources.\u00a0 Accessibility aides (like closed captions) offer numerous benefits to&#8230;<\/p>\n","protected":false},"author":63,"featured_media":2148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build an Accessibility Bduget<\/title>\n<meta name=\"description\" content=\"No matter what your organization\u2019s current challenges are, we&#039;ll equip you with the right tools to build accessibility into your 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