{"id":15062,"date":"2021-06-07T18:30:21","date_gmt":"2021-06-07T22:30:21","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/caption-quality\/"},"modified":"2025-09-15T21:27:32","modified_gmt":"2025-09-15T21:27:32","slug":"caption-quality","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/caption-quality\/","title":{"rendered":"What Is 99% Accuracy, Really? Why Caption Quality Matters"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">What Is 99% Accuracy, Really? Why Caption Quality Matters<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2021-06-07T18:30:21+00:00\">June 7, 2021<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/What-Is-99-Accuracy-Really-blog-images.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images.png 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-300x107.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-1024x366.png 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-768x274.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p>99% accuracy is the industry standard for caption quality.<\/p>\n<p>Most captioning vendors guarantee 99% accuracy.<\/p>\n<p>But, how true are their claims?<\/p>\n<h2>What Does Caption Quality Include?<\/h2>\n<p><span style=\"font-weight: 400;\">Accuracy is a critical aspect of the <a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/closed-captioning\/\" target=\"_blank\" rel=\"noopener\">captioning<\/a> process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only do accurate captions create an equal viewing experience for viewers who are d\/Deaf or hard of hearing, but they also ensure your organization is in compliance with <a href=\"https:\/\/www.3playmedia.com\/blog\/major-accessibility-laws\/\" target=\"_blank\" rel=\"noopener\">major accessibility laws<\/a>.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/captioning-accuracy-how-to-measure-error-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">industry standard for captioning accuracy<\/span><\/a><span style=\"font-weight: 400;\"> is 99%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A 99% accuracy rate means that there is a<\/span><b> 1% chance of error<\/b><span style=\"font-weight: 400;\"> or leniency of 15 errors total per 1,500 words.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accuracy measures <\/span><b>punctuation, spelling, and grammar<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Note<\/strong>:\u00a0<span style=\"font-weight: 400;\">Punctuation errors can be subjective. At 3Play, we measure our accuracy to include punctuation because we believe incorrect punctuation can make a tremendous difference to the comprehension of a file.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24927 size-large\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/09\/What-Is-99-Accuracy-Really-blog-images-2-600x182-1.png\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"We\u2019re going to learn to cut and paste kids vs. We\u2019re going to learn to cut and paste, kids\" width=\"600\" height=\"182\" \/><\/p>\n<p>In addition to including punctuation, we also have internal standards to meet linguistic and legal requirements for caption quality.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener noreferrer\">Download the latest State of ASR Report<\/a><\/p>\n<h3>Why is it 99% accuracy and not 100%?<\/h3>\n<p><span style=\"font-weight: 400;\">Neither technology nor humans can deliver a truly 100% accurate caption file.<\/span><\/p>\n<p>Automatic speech recognition (ASR) is good, but <a href=\"https:\/\/www.3playmedia.com\/blog\/artificial-intelligence-is-good-but-is-it-good-enough-for-captions\/\" target=\"_blank\" rel=\"noopener noreferrer\">not good enough<\/a> to remove humans from the process.<\/p>\n<p><span style=\"font-weight: 400;\">ASR doesn\u2019t include speaker identifications or important sound effects. ASR transcripts are notoriously riddled with inconsistencies in spelling and in grammar. That\u2019s why it\u2019s important to have human editors review the transcript to ensure caption quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do errors affect your content?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decreases reading comprehension<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poorly reflects your branding\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of compliance with FCC, DCMP, and WCAG standards\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alters the meaning of your content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Makes your content inaccessible\u00a0<\/span><\/li>\n<\/ul>\n<h2>Challenging Our Competitor\u2019s Claims on Caption Quality<\/h2>\n<p><span style=\"font-weight: 400;\">We decided to challenge 2 major competitors on their 99% accuracy claims.<\/span><\/p>\n<p>We submitted several files with:<\/p>\n<ul>\n<li>Good quality audio \ud83c\udfa7<\/li>\n<li>Varied subject matter \ud83d\udcda<\/li>\n<li>Duration of 5+ minutes \u23f1\ufe0f<\/li>\n<\/ul>\n<p>We measured each file\u2019s accuracy based on spelling errors, grammar errors, and word error rate (WER).<\/p>\n<p><em><span style=\"font-weight: 400;\">Note: WER is commonly used in the speech recognition community to judge and determine ASR quality.\u00a0<\/span><\/em><\/p>\n<p>We also measured accuracy including and excluding punctuation.<\/p>\n<h2>Numbers <s>Don\u2019t<\/s> <em>Shouldn\u2019t<\/em>\u00a0Lie<\/h2>\n<p>Both competitors we challenged advertise a 99% accuracy rate on all their files.<\/p>\n<p>But in reality,<strong><span style=\"color: #e6006f;\"> their measured accuracy rate falls between 84.7% and 94.4%<\/span><\/strong>.<\/p>\n<center><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Roadmap.jpg\" alt=\"graph demonstrating accuracy rate. vendor accuracy rate ranges from 84.7% to 94.4%. industry standard is 99%, and 3Play Media measured accuracy rate is 99.6%&quot;\" width=\"400\" \/><\/center>\n<p><strong>At 3Play Media, we guarantee a 99% accuracy rate for every file processed.\u00a0<\/strong>In fact, we have a <a href=\"https:\/\/www.3playmedia.com\/services\/captioning\/\" target=\"_blank\" rel=\"noopener\">measured accuracy rate of 99.6%<\/a>.<\/p>\n<h2>What <span style=\"color: #e6006f;\">Errors<\/span>\u00a0Did Our Competitors Make?<\/h2>\n<p>We uncovered numerous spelling errors and inconsistencies throughout every single file we submitted.<\/p>\n<p>The most common errors made by our competitors were spelling, punctuation, incorrect wording, and false starts.<\/p>\n<div id=\"\" class=\"su-box su-box-style-noise\" style=\"border-color: #b3003c; border-radius: 5px;\">\n<div class=\"su-box-title\" style=\"background-color: #e6006f; color: #ffffff; border-top-left-radius: 3px; border-top-right-radius: 3px;\">Here&#8217;s a taste of what we saw:<\/div>\n<div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius: 3px; border-bottom-right-radius: 3px;\">\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-2\">\n<div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><span style=\"text-decoration: underline;\"><strong>Competitors Transcript Examples<\/strong><\/span><\/p>\n<ul>\n<li>\u201cThen, my <strong><span style=\"color: #e6006f;\">favor<\/span><\/strong> poet E.E. Cummings came along\u201d<\/li>\n<li>\u201cBob <strong><span style=\"color: #e6006f;\">Nice<\/span><\/strong> is a co-inventor of integrated circuits\u201d<\/li>\n<li>\u201c\u2026expand the <strong><span style=\"color: #e6006f;\">coup<\/span><\/strong> of influence in more militant ways.\u201d<\/li>\n<li>He proposed the <strong><span style=\"color: #e6006f;\">law of octanes<\/span><\/strong> by analogy with the seven intervals of the music scale\u201d<\/li>\n<li>It\u2019s what orients and <strong><span style=\"color: #e6006f;\">crowns<\/span><\/strong> us.\u201d<\/li>\n<li>\u201c\u2026and this includes people talking about <strong><span style=\"color: #e6006f;\">Eco cities.<\/span><\/strong>\u201c<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"su-column su-column-size-1-2\">\n<div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><span style=\"text-decoration: underline;\"><strong>Correct Transcript Examples<\/strong><\/span><\/p>\n<ul>\n<li>\u201cThen, my <strong><span style=\"color: #e6006f;\">favorite<\/span><\/strong> poet E.E. Cummings came along\u201d<\/li>\n<li>\u201cBob <strong><span style=\"color: #e6006f;\">Noyce<\/span><\/strong> is a co-inventor of integrated circuits\u201d<\/li>\n<li>\u201c\u2026expand the <strong><span style=\"color: #e6006f;\">scope<\/span><\/strong> of influence in more militant ways.\u201d<\/li>\n<li>He proposed the <strong><span style=\"color: #e6006f;\">Law of Octaves<\/span><\/strong> by analogy with the seven intervals of the music scale\u201d<\/li>\n<li>It\u2019s what orients and <strong><span style=\"color: #e6006f;\">grounds<\/span><\/strong> us.\u201d<\/li>\n<li>\u201c\u2026and this includes people talking about <strong><span style=\"color: #e6006f;\">eco-cities<\/span>.<\/strong>\u201c<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Grammar and punctuation are critical for reading comprehension and for compliance with <a href=\"https:\/\/www.3playmedia.com\/2018\/04\/02\/best-practices-for-caption-quality\/\" target=\"_blank\" rel=\"noopener noreferrer\">captioning best practices<\/a>.<\/p>\n<p>Even when we removed grammar and punctuation errors from our calculations, <span style=\"color: black;\">the best accuracy rates we measured were only 92-94.4%<\/span>.\u00a0Such low accuracy rates are unacceptable from an industry and accessibility perspective.<\/p>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background: #FFCC66; color: #000000;\">\u00a0<strong><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener noreferrer\">Discover How ASR Engines Impact Caption Quality <\/a><\/strong>\u27a1\ufe0f\u00a0<\/span><\/p>\n<h2><strong>Why Did Our Competitors Make These Errors?<\/strong><\/h2>\n<p><strong>Process <span style=\"color: black;\">directly impacts<\/span> file accuracy<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-24928 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-3-300x290.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-3-300x290.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-3-155x150.png 155w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-3-77x75.png 77w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-3-174x168.png 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/What-Is-99-Accuracy-Really-blog-images-3.png 500w\" alt=\"workflow process icons\" width=\"241\" height=\"233\" \/><\/p>\n<p>Both of the competitors we tested follow a similar process.<\/p>\n<p>First, they cut a single file into smaller segments; then they distribute those segments across a pool of transcribers.<\/p>\n<p>Once the transcription is complete, the file is pieced back together.<\/p>\n<p>As a result, your files come back full of <span style=\"color: black;\">inconsistencies<\/span> and <span style=\"color: black;\">errors<\/span>.<\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, our competitors also miss a critical step in the quality assurance process. Both competitors have little-to-no quality assurance processes. This means the final file is never reviewed before being sent back to the customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This results in inconsistencies in spelling and grammar across a single file.\u00a0<\/span><span style=\"font-weight: 400;\">For example, \u201cmom\u201d could be spelled \u201cmum,\u201d or \u201cflyer\u201d could be spelled \u201cflier.\u201d These subtle changes mean everything to the comprehension of a file.<\/span><\/p>\n<h2><strong>How Can 3Play Guarantee 99% Accuracy?<\/strong><\/h2>\n<p>At 3Play Media, we guarantee <u>at least<\/u> a 99% accuracy rate on all of your files.<\/p>\n<p>Like our competitors, <a href=\"https:\/\/www.3playmedia.com\/why-3play\/3play-difference\/\" target=\"_blank\" rel=\"noopener noreferrer\">our process<\/a> directly impacts the accuracy of our files.\u00a0We use <span style=\"font-weight: 400;\">an innovative approach<\/span> that combines artificial intelligence <em>and<\/em> human editing to maximize efficiency and optimize our process.<\/p>\n<ol>\n<li><span style=\"text-decoration: underline;\"><strong>Automatic Speech Recognition:<\/strong><\/span> Your video will go through ASR to produce a rough transcript<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Human Editing Cleanup:<\/strong><\/span> A professional editor will clean up the transcript using our proprietary software<\/li>\n<li><span style=\"text-decoration: underline;\"><strong>Human Quality Review:<\/strong><\/span> A quality assurance manager will conduct a final review of the transcript and captions<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Our model is designed to make the captioning process easier for you. Every file is first put through ASR to produce a rough skeleton for our transcript editors to edit \u2013 this step simply helps to speed up the editing process so that we can offer faster turnaround options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, one of our thousands of <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/meet-3play-medias-transcriptionists\/\"><span style=\"font-weight: 400;\">professional transcript editors<\/span><\/a><span style=\"font-weight: 400;\"> takes the rough ASR transcript and begins editing it.<\/span><\/p>\n<div id=\"\" class=\"su-box su-box-style-default\" style=\"border-color: #b3003c; border-radius: 3px;\">\n<div class=\"su-box-title\" style=\"background-color: #e6006f; color: #ffffff; border-top-left-radius: 1px; border-top-right-radius: 1px;\">How does 3Play Media handle difficult content?<\/div>\n<div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius: 1px; border-bottom-right-radius: 1px;\">We always guarantee a 99% accuracy rate, even with difficult content. Furthermore, our editors come from very diverse backgrounds (many have worked in STEM fields) and go through a rigorous certification process.<\/div>\n<\/div>\n<p>Finally, every file is put through a round of human quality review. A quality assurance manager conducts a thorough review of the final transcript and caption file, making sure grammar and spelling are consistent and accurate.<\/p>\n<p>We keep your files intact and also check them twice!<\/p>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background: #FFCC66; color: #000000;\">\u00a0<strong><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener noreferrer\">Everything You Need to Know About ASR Technologies<\/a><\/strong>\u27a1\ufe0f\u00a0<\/span><\/p>\n<h2><strong>What is the Cost of Inaccurate Captions?<\/strong><\/h2>\n<p>99% accuracy at rates approaching $1 per minute seems too good to be true \u2013 because it is.<\/p>\n<p>When we took into consideration spelling, punctuation, incorrect words, and insertions, <span style=\"color: black;\"><strong>our competitors\u2019 accuracy rates ranged from only 84.7%-94.4% accuracy<\/strong><\/span>.<\/p>\n<blockquote>\n<p>For a sentence of 8 words, a 95% accuracy rate means there will be an average of 2.5 errors in every sentence.<\/p>\n<\/blockquote>\n<p>Incorrect grammar and punctuation make captions extremely difficult to follow \u2013 when we allowed for those errors, the average accuracy was still only 92-94.4% accurate.<\/p>\n<p>Inaccurate captions mean more work for you.\u00a0Why should you have to go back and edit your files, if you paid for someone else to professionally caption them?<\/p>\n<p>Captioning your videos isn\u2019t cheap.<\/p>\n<p>When you pay for captioning, your vendor should be thorough and accurate.\u00a0Inaccurate captions take a lot more work on your end. Instead of focusing on other projects, you or your employees will have to spend additional time editing returned files or spend even more money reprocessing the files.<\/p>\n<div id=\"\" class=\"su-box su-box-style-default\" style=\"border-color: #b3003c; border-radius: 3px;\">\n<div class=\"su-box-title\" style=\"background-color: #e6006f; color: #ffffff; border-top-left-radius: 1px; border-top-right-radius: 1px;\">Do inaccurate captions violate the ADA?<\/div>\n<div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius: 1px; border-bottom-right-radius: 1px;\">Both Harvard and MIT were sued for providing inaccurate captions on public facing videos.\n<p>The outcome?<\/p>\n<p>The Department of Justice submitted a statement of interest agreeing that MIT and Harvard\u2019s inaccurate captions fail to provide equal access to the deaf and hard of hearing.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Inaccurate captions lead to the miscomprehension of content. Misspellings and incorrect words can be detrimental to the comprehension of your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially problematic with educational videos. Mistakes in your caption file can easily misinform a student.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, inaccurate captions hurt your brand. A <\/span><a href=\"http:\/\/disruptive-communications.com\/what-customers-hate-about-your-social-media-channels\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UK study<\/span><\/a><span style=\"font-weight: 400;\"> uncovered that what damages a customer\u2019s view of a brand is \u201cpoor spelling or grammar.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grammar errors deter the credibility of a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a study by <\/span><a href=\"https:\/\/realbusiness.co.uk\/tech-and-innovation\/2013\/11\/12\/poor-grammar-on-websites-scares-59-away\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Global Lingo<\/span><\/a><span style=\"font-weight: 400;\">, 59% of respondents said they \u201cwould not use a company that had obvious grammatical or spelling mistakes on its website or marketing material.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ouch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s imperative to ensure inaccurate captions don\u2019t hurt your brand.\u00a0<\/span><\/p>\n<h2><strong>How to Alleviate Caption Quality Concerns<\/strong><\/h2>\n<p>To help alleviate accuracy concerns, <a href=\"https:\/\/go.3playmedia.com\/wp-10-questions\" target=\"_blank\" rel=\"noopener\">look for vendors who<\/a>:<\/p>\n<ul>\n<li>Measure their accuracy rate \u2013 and can tell you how.<\/li>\n<li>Don\u2019t crowdsource.<\/li>\n<li>Train transcriptionists on the standards.<\/li>\n<li>Have a method for handling difficult content.<\/li>\n<li>Have an easy way to edit captions without having to reprocess.<\/li>\n<li>And always make sure to ask vendors about their captioning process.<\/li>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<hr \/><center>\u00a0<a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24929\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/09\/What-Is-99-Accuracy-Really-blog-images-4-600x214-1.png\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" alt=\"3Play Media's State of ASR Report! This report is published annually to provide the most up-to-date findings on the current state of ASR technologies as it applies to captioning and transcription. Download the report!\" width=\"650\" height=\"232\" \/><\/a><\/center><center><\/center><center><em><span style=\"font-family: arial, sans-serif;\">This blog post was originally published on 6\/7\/2018, by Sofia Leiva and has since been updated for accuracy, clarity, and freshness.<\/span><\/em><\/center>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fcaption-quality%2F&#038;title=What%20Is%2099%25%20Accuracy%2C%20Really%3F%20Why%20Caption%20Quality%20Matters\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">A University Guide to Budgeting and Auditing for ADA Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-compliance-budgeting\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: A University Guide to Budgeting and Auditing for ADA Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15026 post type-post status-publish format-standard has-post-thumbnail hentry category-legislation-compliance tag-accessibility-laws tag-ada tag-blog tag-wcag\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"393\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person at laptop with judge&#039;s gavel\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188-300x197.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; 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Most captioning vendors guarantee 99% accuracy. But, how true are their claims? What Does Caption Quality Include? Accuracy is a critical aspect of the captioning process.\u00a0 Not only do accurate captions create an equal viewing experience for viewers who are d\/Deaf or hard of hearing,&#8230;<\/p>\n","protected":false},"author":19,"featured_media":4811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captioning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is 99% Accuracy, Really? Why Caption Quality Matters<\/title>\n<meta name=\"description\" content=\"Many captioning vendors promise 99% caption quality. We decided to challenge the claims of our top competitors. Here&#039;s what we uncovered.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/caption-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is 99% Accuracy, Really? Why Caption Quality Matters\" \/>\n<meta property=\"og:description\" content=\"Many captioning vendors promise 99% caption quality. We decided to challenge the claims of our top competitors. 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