{"id":15064,"date":"2020-06-23T12:00:18","date_gmt":"2020-06-23T16:00:18","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/"},"modified":"2025-08-08T21:54:18","modified_gmt":"2025-08-08T21:54:18","slug":"captioning-and-transcription-for-sports-video","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/","title":{"rendered":"Captions for Live Sporting Events"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Live Captioning<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Captions for Live Sporting Events<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2020-06-23T12:00:18+00:00\">June 23, 2020<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/Tennis-match.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Tennis-match.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Tennis-match-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Tennis-match-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Tennis-match-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p>Many people love watching sports, which is why captions for sports events are critical to making sports content accessible to all.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/olympic.jpg\" alt=\"olympic rings\" width=\"200\" align=\"right\" \/><\/p>\n<p>Sports shape our conversations, cultures, and even friend groups. Everywhere you go, you are bound to see a fan sporting a team jersey or hat. In fact, <a href=\"https:\/\/news.gallup.com\/poll\/15421\/sports.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">63% of Americans are avid sports fans<\/a>.<\/p>\n<p>Getting together to watch the Superbowl or the World Cup wouldn&#8217;t be possible without sports videos on the television and online. Sports networks must caption and transcribe their content to ensure that all fans have equal access to every moment in sports history.<\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wp-10-questions\" target=\"_blank\" rel=\"noopener noreferrer\">How to Choose the Right Captioning Vendor<\/a><\/center>&nbsp;<\/p>\n<h2>What Is Important for Captions for Sports Events?<\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Legal Compliance<\/strong>: Federal laws in the United States, like the <a href=\"https:\/\/www.3playmedia.com\/resources\/white-papers\/wp-fcc\/\" target=\"_blank\" rel=\"noopener noreferrer\">Federal Communications Commission<\/a> (FCC), <a href=\"https:\/\/www.3playmedia.com\/2018\/08\/15\/everything-know-cvaa-guidelines-compliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">21st Century Communications and Video Accessibility Act<\/a> (CVAA), and <a href=\"https:\/\/www.3playmedia.com\/resources\/white-papers\/wp-ada\/\" target=\"_blank\" rel=\"noopener noreferrer\">Americans with Disabilities Act<\/a> (ADA), require sports broadcasters to make their videos accessible. Sports videos must be live captioned when broadcasted on television and captioned when published online. In addition, any clips and montages, must also be captioned.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Turnaround<\/strong>: In sports, you can&#8217;t miss a single shot. Turnaround is critical to ensure that everyone catches each memorable moment. A captioning vendor that offers multiple turnaround times will help with the efficiency and structure of the production process. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Views &amp; Engagement<\/strong>: Captions are helpful when watching sports either with the sound off or in a noisy place &#8211; like a bar. Furthermore, multiple studies have demonstrated that they help engage viewers and <a href=\"https:\/\/www.3playmedia.com\/2017\/06\/02\/how-accessible-content-can-reach-a-wider-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">reach a wider audience<\/a>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Ease of Workflow<\/strong>: Captioning isn&#8217;t the only part of a broadcasters day-to-day duties. In fact, it shouldn&#8217;t be. An easy workflow is critical for ensuring that the whole production runs smoothly.<\/span><\/li>\n<\/ul>\n<h2>Common Challenges for Sports Networks<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Deadline Compliance &amp; Scalability<\/strong>: Sports broadcasters are always publishing clips, montages, and streaming full games. A lot of video is being actively produced which means it needs to be captioned in a timely manner. Finding a captioning vendor that meets deadlines &#8211; especially when working with a large quantity of video &#8211; is pivotal. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Accuracy<\/strong>: Correct sports terminology is critical for the comprehension and enjoyment of watching a game. Finding a captioning vendor that guarantees accuracy is invaluable for a sports network.<\/span><\/li>\n<\/ul>\n<h2>What Captioning and Transcription Features are Important for Sports Video?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/footballs-balls.jpg\" alt=\"football\" width=\"200\" align=\"right\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Caption Quality<\/strong>: Legally, sports networks are expected to meet the guidelines outlines by the FCC for caption quality. This means that captions must be accurate, properly synchronized to the audio, complete, and placed where they don&#8217;t obstruct important visual content. At 3Play, we <a href=\"https:\/\/www.3playmedia.com\/solutions\/how-it-works\/legal-compliance\/\" target=\"_blank\" rel=\"noopener noreferrer\">guarantee compliance with the FCC standards<\/a> and have a measured accuracy rate of 996.%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Competitive Pricing<\/strong>: Sports broadcasters want to find a captioning solution that promises high quality captions at a competitive price point. At 3Play Media, we guarantee high quality captions &#8211; regardless of file size or quantity submitted &#8211; at a competitive pricepoint. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Integrations\/APIs<\/strong>: <a href=\"https:\/\/www.3playmedia.com\/solutions\/features\/integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Integrations<\/a> and APIs help streamline the captioning workflow. A good captioning vendor will work with the network to help automate the captioning workflow. At 3Play, we offer over 20+ integrations with major video platforms and can create custom APIs for custom workflows. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/pallets-balls.png\" alt=\"two pallets\" width=\"200\" align=\"right\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Support<\/strong>: When using 3rd party vendors, a good support system is critical to ensuring you are not alone against unexpected hurdles. At 3Play, you have direct access to an account manager, our robust knowledge base, and our support team. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Custom Specifications<\/strong>: A good vendor will give sports networks the ability to customize their caption&#8217;s appearance. For example, a network may have a specific requirement for speaker IDs or music. At 3Play, you can customize your captions and provide cheat sheets describing how you want your captions to appear.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Vertical Placement<\/strong>: <a href=\"https:\/\/www.3playmedia.com\/solutions\/features\/tools\/vertical-caption-placement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vertical placement<\/a> is important to ensure that the captions don&#8217;t obstruct important visual information on the screen, like the score tally. At 3Play, we offer both automatic and manual vertical caption placement. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Audio Description<\/strong>: <a href=\"https:\/\/www.3playmedia.com\/solutions\/services\/audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audio description<\/a> is valuable for blind or low vision sports fans who also want to enjoy the riveting game. A vendor that offers both captioning and audio description is both attractive and more efficient for a sports network. At 3Play, we have professional describers who help capture every facial expression and play in the game. <\/span><\/li>\n<\/ul>\n<hr \/>\n<p><strong>Every fan deserves to have access to the game! <a href=\"https:\/\/www.3playmedia.com\/plans-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get started with captions for sports events<\/a> and make your content accessible for all.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><center><a class=\"btn btn-blue-blank\" href=\"https:\/\/www.3playmedia.com\/plans-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get Started with 3Play Media<\/a><\/center>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-10-questions\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-41.jpg\" alt=\"How to Choose the Right Video Accessibility Vendor ebook download\" width=\"700\" \/><\/a><\/p>\n<p><em>This post was originally published on October 25, 2017 and has since been updated.<\/em><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/benefits\/\" class=\"wp-block-tribe-terms__link t-category\">Benefits<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/captioning\/\" class=\"wp-block-tribe-terms__link t-category\">Captioning<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/media-entertainment\/\" class=\"wp-block-tribe-terms__link t-category\">Media &amp; Entertainment<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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Sports shape our conversations, cultures, and even friend groups. Everywhere you go, you are bound to see a fan sporting a team jersey or hat. In fact, 63% of Americans are avid sports fans&#8230;.<\/p>\n","protected":false},"author":63,"featured_media":6202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139],"tags":[24,8,23,28],"industry":[132],"resource_type":[92],"class_list":["post-15064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-captioning","tag-benefits","tag-blog","tag-captioning","tag-media-entertainment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Captions for Live Sporting Events | Tips for ADA Compliance<\/title>\n<meta name=\"description\" content=\"Providing accurate captions for live sporting events is critical to making content fully accessible. This guide outlines what&#039;s needed for ADA compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Captions for Live Sporting Events\" \/>\n<meta property=\"og:description\" content=\"Providing accurate captions for live sporting events is critical to making content fully accessible. This guide outlines what&#039;s needed for ADA compliance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-23T16:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T21:54:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/Tennis-match.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"3Play Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"3Play Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/\"},\"author\":{\"name\":\"3Play Media\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/6396415016c25354b4242b4362d7543a\"},\"headline\":\"Captions for Live Sporting Events\",\"datePublished\":\"2020-06-23T16:00:18+00:00\",\"dateModified\":\"2025-08-08T21:54:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/\"},\"wordCount\":748,\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/Tennis-match.jpg\",\"keywords\":[\"Benefits\",\"Blog\",\"Captioning\",\"Media &amp; Entertainment\"],\"articleSection\":[\"Live Captioning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/\",\"name\":\"Captions for Live Sporting Events | Tips for ADA Compliance\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/captioning-and-transcription-for-sports-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/Tennis-match.jpg\",\"datePublished\":\"2020-06-23T16:00:18+00:00\",\"dateModified\":\"2025-08-08T21:54:18+00:00\",\"description\":\"Providing accurate captions for live sporting events is critical to making content fully accessible. 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