{"id":15074,"date":"2020-05-29T16:33:44","date_gmt":"2020-05-29T20:33:44","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/cc-and-ad-why-its-not-one-or-the-other\/"},"modified":"2025-09-12T21:38:10","modified_gmt":"2025-09-12T21:38:10","slug":"cc-and-ad-why-its-not-one-or-the-other","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/cc-and-ad-why-its-not-one-or-the-other\/","title":{"rendered":"Closed Captions and Audio Description: Why It&#8217;s Not One or the Other"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Closed Captions and Audio Description: Why It&#8217;s Not One or the Other<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2020-05-29T16:33:44+00:00\">May 29, 2020<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/ad-cc-blog-header-scaled-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1.jpg 1600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-300x300.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-1024x1024.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-150x150.jpg 150w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-768x768.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-1536x1536.jpg 1536w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-376x376.jpg 376w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/ad-cc-blog-header-scaled-1-650x650.jpg 650w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-20780 \" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Copy-of-blog-images-1.png\" alt=\"a scale balancing between audio description and closed captioning\" width=\"195\" height=\"118\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Are you currently captioning with 3Play Media and looking to make your videos even more accessible?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or maybe you understand the importance of captioning, but you\u2019re still a bit unsure about other accessibility tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t fret because this post is just you!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Captions are a great accommodation for viewers who are deaf and hard of hearing, but what about viewers with vision loss? That\u2019s where audio description comes in.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background: #DEEFF5; color: #000000;\">\u00a0<a href=\"https:\/\/go.3playmedia.com\/wp-playerchecklist\" target=\"_blank\" rel=\"noopener noreferrer\">Video Player Accessibility Checklist \u27a1\ufe0f<\/a>\u00a0<\/span><\/p>\n<h2><strong>What is Audio Description?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Audio description is an accommodation for blind and low vision viewers. The same way that closed captioning is essential to understanding the auditory information in a video program, audio description is essential to understanding the visual information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio description narrates the crucial visual elements that would be necessary for comprehension without the ability to see the screen. It describes non-verbal cues like gestures, facial expressions, or eye contact, as well as objects or scenery that\u2019s important to understanding the plot. In an educational lecture, audio description can be used to describe charts, graphs, and diagrams.<\/span><\/p>\n<h2><b>Do I Need Audio Description If I Already Have Captions?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When publishing video content, it\u2019s imperative to accommodate all viewers. There are an estimated <\/span><a href=\"https:\/\/library-nd.libguides.com\/disability-awareness\/vision#:~:text=Around%20the%20world%2C%20an%20estimated,far%2Dsightedness%20or%20astigmatism).\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">285 million people with vision loss globally<\/span><\/a><span style=\"font-weight: 400;\">. Although captions are great for the viewers with hearing loss, without audio description, video becomes completely inaccessible to the blind and low vision.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most experts agree that <\/span><a href=\"https:\/\/youth-time.eu\/to-talk-or-not-to-talk-that-is-the-question-at-least-70-percent-of-communication-is-non-verbal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">70-93% of communication happens non-verbally<\/span><\/a><span style=\"font-weight: 400;\">. Therefore, if a person can\u2019t see these nonverbal cues, they miss out on vital information that can\u2019t always be conveyed through words alone, including captions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to video accessibility, it\u2019s not one or the other because captions and audio description don\u2019t serve the same function. Instead, they work in tandem to provide an equal viewing experience for all audiences.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, there are a number of <\/span><a href=\"https:\/\/www.3playmedia.com\/2019\/06\/11\/quick-guide-audio-description-laws-lawsuits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">major accessibility laws in place that require audio description<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17574 \" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/09\/accessibility-laws.png\" alt=\"the ADA, the rehabilitation act, and the CVAA explanation on the laws\" width=\"711\" height=\"270\" \/><\/p>\n<h5>The Americans with Disabilities Act (ADA)<\/h5>\n<p><span style=\"font-weight: 400;\">The ADA is a broad anti-discrimination act that requires auxiliary aids in communications to ensure that people with disabilities can have access.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is comprised of five sections, however, Titles II and III specifically tie into video accessibility. Title II applies to state and local governments. while Title III applies to places of public accommodation. Places of public accommodation include, but are not limited to, hotels, restaurants, universities, museums, and more. In both Title II and Title III, auxiliary aids are required.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the ADA does not specifically mention audio description in the law, it does mention that governments and places of public accommodation provide an equal experience for people with disabilities.\u00a0<\/span><\/p>\n<h5>The Rehabilitation Act of 1973<\/h5>\n<p><span style=\"font-weight: 400;\">According to the Rehabilitation Act, people cannot be denied participation in a program because of a disability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The law has two sections, Section 504 and Section 508.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Section 504 applies to federal agencies and federally funded programs. Under this section, no person with a disability can be excluded from participating in or benefiting from any activity or program that receives federal funding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Section 508 specifically applies to federal programs and requires that communications and information technology be made accessible to people with disabilities. In fact, Section 508 references WCAG AA standards, which requires audio description for all pre-recorded video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important fact to include on Section 508 is that similar legal standards may also apply to state schools or other state-funded programs through state accessibility policies, also known as \u201clittle 508s\u201d.\u00a0<\/span><\/p>\n<h5>The 21st Century Communications and Video Accessibility Act (CVAA)<\/h5>\n<p><span style=\"font-weight: 400;\">Finally, the CVAA is regulated by the Federal Communications Commission (FCC) and addresses video programming in the U.S.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Title II of the CVAA specifically references audio description as a requirement for major broadcast and subscription television networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of 2020, 100% of programs that have appeared on television must be described.\u00a0<\/span><\/p>\n<h5>Audio Description Lawsuits<\/h5>\n<p><span style=\"font-weight: 400;\">There are several lawsuits tied to audio description. One major one being the American Council of the Blind (ACB) vs. Netflix. The ACB sued Netflix for failing to describe its video content and failing to comply with accessibility laws.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of today, Netflix now offers audio description for nearly all of its original titles and select movies and television programs which it licenses.\u00a0<\/span><\/p>\n<h5>When to Use Audio Description<\/h5>\n<p><span style=\"font-weight: 400;\">There is an art to audio description. Sometimes knowing when to describe and when not to describe can feel tricky.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to only describe what\u2019s seen and what can provide visual information that is required for understanding. This can include things like on-screen text, change in speaker, facial expressions, customers, and scene changes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to add audio description is within the natural pauses of the content, otherwise known as standard description. This is so that the original audio content is not sacrificed by including the description, but rather, enhanced. When in doubt, if there is no space for the description, you can pause the video to allow more time for descriptions when needed. This is called extended description. You can learn more about the difference between standard and extended description here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if the visual information, speaker(s), speaker changes, and audience participation are verbally conveyed, then audio description may not be needed.<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-05-07-2020-online-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download the Video Accessibility Checklist<\/a><\/p>\n<p>\u00a0<\/p>\n<h2><strong>The 3Play Process<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20409 alignleft\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_435273196-300x266.png\" alt=\"video camera\" width=\"170\" height=\"151\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you caption with 3Play Media, we make it super easy for you to add additional services such as audio description. Since captioning is the first step in 3Play Media\u2019s audio description process, you\u2019re already halfway there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The timecodes created when your file goes through captioning are used in our audio description to determine where there are pauses within the transcript so that our describers know exactly where to insert the descriptions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traditional audio description can range anywhere from $15-$75 per minute. This is because you\u2019ll have to hire human voice actors, pay for a recording session, and invest in expensive software and equipment. The costs can add up very quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At 3Play, we <\/span><a href=\"https:\/\/www.3playmedia.com\/2019\/01\/18\/select-audio-description-vendor\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">combine both humans and technology to achieve high-quality descriptions<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 just like our captioning process!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Human describers create text descriptions. From there, we utilize synthesized speech for voice descriptions. Ultimately, this brings the cost down significantly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One difficult element of traditional audio description is the ability to customize and edit descriptions once they\u2019ve been created. We allow customers the flexibility to go back and make edits when needed at no additional cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many video players and platforms don\u2019t support audio description. If they do, the only ways to publish audio description are to add a second video asset with descriptions burned into the audio track or to use a secondary audio track that contains both the description and the original audio. We offer a variety of output formats, but in the event that a video player doesn\u2019t support the descriptions, we\u2019ve created another solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 3Play Audio Description Plugin is a simple embed that references your video and plays the secondary audio description track with your video, making it a great option for video players that don\u2019t support audio description in a usable way. It also allows users to obtain control of the description track. They can either turn the description track on or off or adjust the volume of the description.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, if you are familiar with our captioning process, then you know much we value quality and accuracy. For audio description, we follow the Described and Captioned Media Program (DCMP) to ensure high-quality descriptions.\u00a0<\/span><\/p>\n<h2><strong>The Benefits of Audio Description\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are many benefits to providing audio description. First and foremost, it makes your video content accessible to the blind and low vision community. It also ensures you\u2019re complying with accessibility laws. But you may be wondering what are some other benefits?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it\u2019s original intention was to serve as an accommodation, audio description has helped more than just viewers with vision disabilities. They also promote a new way of learning through auditory means and aid in language development, learning outcomes, and strengthens writing skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio description also helps individuals on the autism spectrum by providing more information on emotional and social cues. For someone who cannot interpret these cues, they may have difficulty understanding emotions such as a character feeling sad or angry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio description can even be extremely helpful in eyes-free situations where you might be multitasking, like cooking while watching a program or even driving. When multitasking, it\u2019s easy to miss the important visual cues since you\u2019re not directing your full attention to the screen. However, with audio description, you won\u2019t miss a beat. Think of it as an audiobook!\u00a0<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-playerchecklist\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20026\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30.jpg\" alt=\"Video Accessibility Checklist: How to Make Online Videos Accessible\" width=\"655\" height=\"343\" \/><\/a><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/audio-description\/\" class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/captioning\/\" class=\"wp-block-tribe-terms__link t-category\">Captioning<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a 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Right for Your Audience?<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/subtitling-vs-dubbing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Subtitling vs. Dubbing: Which is Right for Your Audience?<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 Are you currently captioning with 3Play Media and looking to make your videos even more accessible?\u00a0 Or maybe you understand the importance of captioning, but you\u2019re still a bit unsure about other accessibility tools.\u00a0 Don\u2019t fret because this post is just you!\u00a0 Captions are a great accommodation for viewers who are deaf and hard&#8230;<\/p>\n","protected":false},"author":19,"featured_media":6283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136,133],"tags":[42,8,23],"industry":[],"resource_type":[92],"class_list":["post-15074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description","category-captioning","tag-audio-description","tag-blog","tag-captioning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Closed Captions and Audio Description: Why Both Matter<\/title>\n<meta name=\"description\" content=\"Closed captions and audio description - one helps viewers who are deaf and the other, audio description, helps those with vision loss.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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