{"id":15119,"date":"2022-06-03T00:00:00","date_gmt":"2022-06-03T04:00:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/how-much-does-audio-description-cost\/"},"modified":"2025-08-11T15:45:57","modified_gmt":"2025-08-11T15:45:57","slug":"how-much-does-audio-description-cost","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/how-much-does-audio-description-cost\/","title":{"rendered":"How Much Does Audio Description Cost?"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How Much Does Audio Description Cost?<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2022-06-03T00:00:00+00:00\">June 3, 2022<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/blog-images-KM-21.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/blog-images-KM-21.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/blog-images-KM-21-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/blog-images-KM-21-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/blog-images-KM-21-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <hr \/>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-adquestions\" target=\"_blank\" rel=\"noopener\">Questions to Ask Your AD Vendor [Free Checklist]<\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p>From the education industry to the entertainment industry, cost is a leading barrier to providing accessible content across all markets. Audio description is often misunderstood as an accommodation, and it can be difficult for those unfamiliar with the process to understand how this can impact audio description&#8217;s cost.<\/p>\n<p>Let&#8217;s break down the cost of audio description.<\/p>\n<h2>Is Audio Description&#8217;s Cost a Barrier to Accessibility?<\/h2>\n<p>Despite the <strong><a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/\"><span style=\"text-decoration: underline;\">legal requirements<\/span><\/a><\/strong> to implement audio description into web media content, many do not comply \u2013 often because creating accessible content takes a lot of time, and can involve the use of costly tools and technologies.<\/p>\n<p>Typically, decision-makers are hesitant to spend money and resources on creating content that is accessible to individuals with disabilities until they&#8217;re certain there is a need for such (for instance, if they receive an accommodation request or someone files a lawsuit against them).<\/p>\n<p>The lawsuit filed against the producers of Broadway&#8217;s &#8220;<a href=\"https:\/\/www.3playmedia.com\/2017\/04\/05\/audio-description-lawsuits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Hamilton<\/strong><\/a>&#8221; for failure to provide audio description is a prime example of this. While the producers of the show probably didn&#8217;t have bad intentions \u2013 and surely wanted their show to reach a large audience \u2013 they neglected to provide AD simply because of the cost and not foreseeing a significant need\/demand for the accommodation.<\/p>\n<h2>Benefits of Audio Description<\/h2>\n<p>Audio description (AD) is most commonly known as an accommodation for blind and low vision individuals, but it can also prove <a href=\"https:\/\/www.3playmedia.com\/blog\/deep-dive-how-audio-description-benefits-everyone\/\"><strong>beneficial for sighted people as well<\/strong><\/a>. Implementing audio description can lend itself to improved learning outcomes, particularly with those on the autistic spectrum \u2013 in some instances, AD can better convey social and\/or emotional cues which may be otherwise difficult for someone on the spectrum to pinpoint.<\/p>\n<p>AD allows anyone to go &#8220;eyes-free,&#8221; meaning that users have the ability to multitask while they listen and follow along without missing crucial visual information. Furthermore, research shows that the brain processes auditory information differently and that viewers can actually be &#8220;tricked&#8221; by a psychological phenomenon called <strong><a href=\"https:\/\/www.youtube.com\/watch?v=vJG698U2Mvo\"><span style=\"text-decoration: underline;\">inattentional blindness<\/span><\/a><\/strong>.<\/p>\n<h2>Cost of Audio Description<\/h2>\n<p>Audio description&#8217;s cost can vary greatly from provider to provider, and even from video to video! This fluctuation largely depends on <a href=\"https:\/\/terrillthompson.com\/813\"><strong>which method of AD<\/strong><\/a> is necessary to yield the best result \u2013 for example, some videos have no spoken audio and thus require a lot of description, while others have only brief silences or pauses where the description must be inserted carefully and deliberately.<\/p>\n<p>Creating high-quality audio description clearly requires a lot of time, attention to detail, and a high level of skill. Because of the expertise and equipment required to produce audio description, it can quickly become costly. With prices significantly higher than the cost of closed captioning \u2013 ranging from $15 to $75 per minute \u2013 many don&#8217;t have the budget to regularly implement audio description on video content. If you have multiple hours of content to audio-describe, these costs can add up quickly.<\/p>\n<h3>How Process Dictates Cost of Audio Description<\/h3>\n<p>The process for creating audio description varies; however, traditional audio description providers use humans for the entire workflow. In most cases, writers create the transcript for description, and human voice actors then deliver the description within the specified timecodes (for extended description, the amount of time allotted to writing and voice acting can increase dramatically).<\/p>\n<p>Human voice talent can be quite expensive, and the media industry&#8217;s unionization requirements often raise the cost even higher. In addition to voice actors, paying the writers can also be costly considering they&#8217;re skilled laborers requiring high wages. On top of labor costs, the cost of equipment necessary to record, implement, and publish audio description is usually not even included in description pricing.<\/p>\n<p>Despite generally high prices, however, there are measures that can be taken to bring the cost of audio description down (and subsequently make the accommodation more widely available). One of the primary ways to reduce costs is to take advantage of the current accessible technologies available.<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/go.3playmedia.com\/wp-adquestions\" target=\"_blank\" rel=\"noopener\">Choosing the right AD workflow is hard. Learn how in our free guide \u27a1\ufe0f<\/a><\/strong><\/span><\/p>\n<hr \/>\n<h2>Incorporate Technology to Bring Costs Down<\/h2>\n<p>3Play Media takes a new approach to audio description, using the best of both worlds \u2013 real, human describers and the best in machine technology \u2013 to bring costs down. Combining humans and technology has always been a part of our captioning process, so we wondered why it couldn&#8217;t work for audio description as well? We use a combination of humans and technology in every step of the process, in order to make the process of writing and time coding audio description easier, faster, and more cost-effective.<\/p>\n<p>Additionally, we use human describers who are certified to write high-quality descriptions, and then synthesized speech vocalizes these descriptions. One of the hidden costs of audio description is the resource-intensive process of publishing audio description \u2013 with the 3Play plugin, we&#8217;ve eliminated the need to duplicate your video with audio description.<\/p>\n<p>When using a combination of human editing and advanced technology, the cost of audio description can be decreased greatly <em>without<\/em> sacrificing quality.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Finding an audio description vendor doesn&#8217;t have to be difficult when you know the right questions to ask.<\/p>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-adquestions\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27190 aligncenter\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20.jpg\" alt=\"audio description 101: 10 questions to ask your audio description vendor with link to read the guide\" width=\"1000\" height=\"286\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20.jpg 1000w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-300x86.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-600x172.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-768x220.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-585x167.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-888x254.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-524x150.jpg 524w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-262x75.jpg 262w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/04\/CTAs-1000-x-286-20-174x50.jpg 174w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fhow-much-does-audio-description-cost%2F&#038;title=How%20Much%20Does%20Audio%20Description%20Cost%3F\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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Audio description is often misunderstood as an accommodation, and it can be difficult for those unfamiliar with the process to understand how this can impact audio description&#8217;s&#8230;<\/p>\n","protected":false},"author":19,"featured_media":4032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does Audio Description Cost? 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