{"id":15128,"date":"2019-12-06T09:00:10","date_gmt":"2019-12-06T14:00:10","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/"},"modified":"2025-08-11T15:48:54","modified_gmt":"2025-08-11T15:48:54","slug":"how-to-become-a-video-accessibility-hero","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/","title":{"rendered":"How to Become a Video Accessibility Hero"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How to Become a Video Accessibility Hero<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/jaclyn3playmedia-com\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Jaclyn Lazzari<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2019-12-06T09:00:10+00:00\">December 6, 2019<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"575\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/superheroes.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/superheroes.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/superheroes-300x123.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/superheroes-1024x421.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/superheroes-768x315.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p>The key to becoming a successful video accessibility advocate is to understand three things: what makes a video accessible, the impact of video accessibility, and how to successfully integrate video accessibility with your organization\u2019s processes.<\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.3playmedia.com\/certification\" class=\"su-button su-button-style-3d\" style=\"color:#000000;background-color:#DEEFF5;border-color:#b2c0c4;border-radius:10px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#000000;padding:0px 30px;font-size:22px;line-height:44px;border-color:#e8f4f8;border-radius:10px;text-shadow:0px 0px 0px #000000\"> Get Video Accessibility Certified<\/span><\/a><\/div>\n<h2>What is Video Accessibility?<\/h2>\n<p>There is an incredible amount of video on the internet. People spend one-third of their time online watching videos. With the growth in popularity of online video, it\u2019s no wonder that the push for video accessibility has grown in relevance and importance. The more accessible a video is, the more people it can reach.<\/p>\n<p>So, how does one go about making their online videos accessible?<\/p>\n<p>There are <a href=\"https:\/\/www.3playmedia.com\/2019\/06\/13\/5-elements-of-accessible-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">three main elements to an accessible video<\/a>: captions, audio descriptions, and transcripts.<\/p>\n<h3>Captions<\/h3>\n<p><a href=\"https:\/\/www.3playmedia.com\/solutions\/services\/captioning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Captions<\/a> are an accommodation for deaf and hard of hearing viewers. Captions display audio in text form directly on the screen of the video. Caption frames, or the little snippets of text that appear on the screen, are time-coded to match up with the audio. Captions include all dialogue between speakers and non-speech elements like speaker IDs, sound effects, and musical elements.<\/p>\n<p>There are two types of captions: closed and open captions. Closed captions are a separate asset from the video, typically added as a sidecar file, and can be turned on and off by the user. Open captions are burned into the video and cannot be toggled on and off by the user. Not all online platforms allow for a sidecar caption file, which makes open captions ideal for social media videos.<\/p>\n<div style=\"background-color: #deeff5; padding: 15px; margin: 10px 0 20px 20px !important; width: 250px; float: right; text-align: left;\">\n<h4>Become an Expert<\/h4>\n<p><em>Calling all video accessibility enthusiasts! We&#8217;ll be releasing a video accessibility certification course that&#8217;s perfect for you. Ready to take your accessibility knowledge to the next level?<\/em><\/p>\n<p><a href=\"https:\/\/www.3playmedia.com\/certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sign Up for Updates<\/a> \u27a1\ufe0f<\/p>\n<\/div>\n<h3>Audio Description<\/h3>\n<p><a href=\"https:\/\/www.3playmedia.com\/solutions\/services\/audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audio description<\/a> narrates the relevant visual information within a video. It\u2019s an accessible feature for those who are blind or have low vision since it describes what is visually happening on-screen. A good audio description track will describe things like character movements, facial expressions, and other key visual information instrumental to the message or plot of the video.<\/p>\n<p>Audio descriptions will vary depending on the type of content. For instance, an educational video would provide descriptions that help to convey the educational message. For a more theatrical production, such as a comedy skit recording, the audio description would likely convey more information about the actors\u2019 body language and facial expressions to support the humorous nature of the video.<\/p>\n<h3>Transcripts<\/h3>\n<p>A <a href=\"https:\/\/www.3playmedia.com\/solutions\/services\/transcription\/\" target=\"_blank\" rel=\"noopener noreferrer\">transcript<\/a> a plain text document that depicts audio in a visual format. It\u2019s not time-coded, which means it\u2019s not entirely accessible on it&#8217;s own.<\/p>\n<p>Unlike a plain text transcript, an interactive transcript is a time-synchronized transcript that allows a user to search across the spoken audio of a video and play from any point in the video by clicking within the transcript. The interactive transcript is hooked up to the video player and provides an interactive experience for the viewer.<\/p>\n<p>Interactive transcripts allow the viewer to click on a keyword and jump directly to that point in the video where the keyword is spoken. The interactive transcript is conducive to several things: improved user engagement, better comprehension, boosted SEO, and above all, greater video accessibility.<\/p>\n<h2>The Impact of Video Accessibility<\/h2>\n<p>It\u2019s high time the world knows that the <a href=\"https:\/\/www.3playmedia.com\/2019\/06\/14\/3-secrets-to-creating-better-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">secret to creating better videos<\/a> is to create accessible videos.<\/p>\n<p>The top reason to provide video elements like captions, audio description, and transcripts is to make videos more accessible to those with disabilities. However, everyone can benefit from more accessibility. There are many reasons why accessible videos provide an end product that\u2019s better for both the viewer and the producer.<\/p>\n<h3>User Experience<\/h3>\n<p>Captions, audio description, and transcripts all improve user experience in many ways.<\/p>\n<p>Captioned videos provide a viewing experience that supports audiences\u2019 evolving behaviors.<br \/>\nResearch shows that <a href=\"https:\/\/www.3playmedia.com\/2019\/08\/22\/take-your-video-ads-to-the-next-level-with-captions\/\" target=\"_blank\" rel=\"noopener noreferrer\">92 percent of consumers are watching videos with the sound off<\/a> for a myriad of reasons:<\/p>\n<ul>\n<li>Being in a quiet space<\/li>\n<li>Multitasking<\/li>\n<li>Commuting\/On-the-go<\/li>\n<li>Not having headphones on hand<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-67.png\" alt=\"Lap top icon.\" width=\"300\" height=\"300\" align=\"right\" \/><\/p>\n<p>Since viewers tend to watch videos without sound, the only guaranteed way to convey your message is to provide captioned videos. In this way, captioned videos help deliver a user experience that considers the end-users unique needs and preferences.<\/p>\n<p>Interactive transcripts enable viewers to search for keywords within the transcript. Whichever words they search are then highlighted within the transcript. Viewers can also go directly to the times in the video where the keyword is spoken simply by clicking on the highlighted terms. The search and interactive qualities of interactive transcripts vastly enhance the user experience.<\/p>\n<p>Audio description provides a lot of flexibility to view videos in eyes-free environments. People even use audio description to listen to their favorite shows in the car, similar to an audiobook.<\/p>\n<h3>SEO<\/h3>\n<p>Adding transcripts and captions to your videos is a proven strategy for improving SEO, views, engagement, and search rank.<\/p>\n<p>Since video content is not text-based, Google can have a hard time properly ranking video content. By providing text-based alternatives to the video, your videos have a better chance of ranking higher. One study showed that videos with captions received 135% greater organic reach.<\/p>\n<p>Transcripts and captions allow search engines to crawl everything that is said in your video, increasing not only your keyword density but also your keyword diversity. Because captions and transcripts improve SEO elements, they help your video to rank for a multitude of relevant terms, instead of just the prioritized terms in your video description, title, and tags.<\/p>\n<h3>Legal Compliance<\/h3>\n<p>Accessible videos are a requirement for many businesses and organizations under several U.S. accessibility laws. That means that your organization may be required to provide captions and audio description for all of your video content.<\/p>\n<p>The <a href=\"https:\/\/go.3playmedia.com\/wp-ada\" target=\"_blank\" rel=\"noopener noreferrer\">Americans with Disabilities Act<\/a> is a broad anti-discrimination law that is meant to protect people with disabilities in the public sector. Both Title II and III of the <a href=\"https:\/\/www.ada.gov\/reachingout\/t3regl2.html\" target=\"_blank\" rel=\"noopener noreferrer\">ADA require auxiliary aids<\/a> for people with disabilities.<\/p>\n<p>Section 504 and Section 508 of the <a href=\"https:\/\/go.3playmedia.com\/wp-section-508\" target=\"_blank\" rel=\"noopener noreferrer\">Rehabilitation Act<\/a> also apply to video accessibility, requiring that video content created by federal and federally funded programs is accessible. Section 508 references explicitly standards from <a href=\"https:\/\/go.3playmedia.com\/wp-wcag\" target=\"_blank\" rel=\"noopener noreferrer\">Web Content Accessibility Guidelines 2.0 (WCAG 2.0)<\/a>, which include explicit requirements for captioning and audio description.<\/p>\n<p>The <a href=\"http:\/\/info.3playmedia.com\/wp-cvaa.html\" target=\"_blank\" rel=\"noopener noreferrer\">21st Century Communications and Video Accessibility Act (CVAA)<\/a> requires captions for online video that previously appeared on television with captions.<\/p>\n<p>&nbsp;<\/p>\n<p><center><span class=\"su-highlight\" style=\"background:#DEEFF5;color:#000000\">&nbsp;<a href=\"https:\/\/www.3playmedia.com\/certification\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Want Exclusive Access to Video Accessibility Content?<\/u><\/a> \u27a1\ufe0f&nbsp;<\/span><\/center>&nbsp;<\/p>\n<h2>How to Implement Video Accessibility<\/h2>\n<p><a href=\"https:\/\/www.3playmedia.com\/2019\/07\/24\/how-to-start-building-an-accessibility-strategy-from-scratch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Implementing video accessibility<\/a> into your organization\u2019s current process doesn\u2019t happen overnight, not if you want it to work or last. You have to start somewhere, though, so why not start with these three steps?<\/p>\n<ul>\n<li>Build awareness<\/li>\n<li>Form a team<\/li>\n<li>Write a policy<\/li>\n<\/ul>\n<h3>Build Awareness<\/h3>\n<p>One study showed that a lack of general awareness of accessibility was <a href=\"https:\/\/www.3playmedia.com\/2017\/04\/14\/5-stats-buy-in-captioning\/\" target=\"_blank\" rel=\"noopener noreferrer\">the number one reason why organizations are not doing video accessibility<\/a>. Communication and conversation are essential when it comes to building awareness within your organization.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3-47.png\" alt=\"light bulb.\" width=\"300\" align=\"right\" \/><\/p>\n<p>Try hosting a lunch n\u2019 learn to discuss accessible best practices. Send out monthly newsletters focused on important accessibility information and tips. Invite coworkers to attend accessibility-centric events. These things are great ways to begin advocating for accessibility at your place of work and growing awareness around accessibility.<\/p>\n<h3>Form a Team<\/h3>\n<p>Team efforts often have more impact than individual efforts. There\u2019s strength in numbers, which is why it\u2019s vital to create a team that drives accessibility initiatives within your company.<\/p>\n<p>As you conduct your awareness-building tactics, look for those who already have a connection to or knowledge of accessibility. People who are already on board the accessibility train are perfect candidates for an accessibility committee. You could also send out email invitations or post on your company\u2019s bulletin boards to gauge interest.<\/p>\n<h3>Write a Policy<\/h3>\n<p>An accessibility policy is a tangible document that spells out your company\u2019s stance on accessibility. Having a written policy will make it easier to centralize your accessibility strategy in the future. It also publicizes your organization\u2019s (either internally or externally) views on accessibility and how you approach accessibility.<\/p>\n<p>The <a href=\"http:\/\/ncdae.org\/resources\/tips\/cornell.php\" target=\"_blank\" rel=\"noopener noreferrer\">components of an excellent accessibility policy<\/a> include a summary statement, the policy scope, technical standards, procurement procedures, and more.<\/p>\n<h2>Be an Accessibility Hero \u2013 Get Certified<\/h2>\n<p>You have a solid foundation of knowledge on video accessibility, which sets you up to be a successful accessibility advocate at your organization. However, you could take it a step further and become a video accessibility expert.<\/p>\n<p>We are offering a <a href=\"https:\/\/www.3playmedia.com\/certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">FREE video accessibility certification<\/a> designed to help you become an expert. You\u2019ll have access to exclusive content and the opportunity to network with fellow accessibility enthusiasts. Once you receive your certification, you\u2019ll be making better, more well-informed decisions when it comes to accessibility. Think of all the things you could accomplish!<\/p>\n<p>Ready to take the next step?<\/p>\n<p>&nbsp;<\/p>\n<p><center><a href=\"https:\/\/www.3playmedia.com\/certification\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Live-Captioning-Promo-Twitter-9.jpg\" alt=\"Learn more about 3Play Media's video accessibility course and certification.\" width=\"700\" \/><\/a><\/center><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ccafd10ecd051ad481b21a8d5b72f190203aeb9c3c0584abb5e949cb925d5631?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/ccafd10ecd051ad481b21a8d5b72f190203aeb9c3c0584abb5e949cb925d5631?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/jaclyn3playmedia-com\/\" target=\"_self\">Jaclyn Lazzari<\/a><\/p><p class=\"wp-block-post-author__bio\">Jaclyn is a marketing professional at 3Play Media with 7+ years in the video accessibility space. When she\u2019s not at work, she\u2019s exploring coastal New England, baking with seasonal ingredients, or enjoying football Sundays with her family.<\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fhow-to-become-a-video-accessibility-hero%2F&#038;title=How%20to%20Become%20a%20Video%20Accessibility%20Hero\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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Get Video Accessibility Certified What is Video Accessibility? There is an incredible amount of video on the internet. People spend&#8230;<\/p>\n","protected":false},"author":23,"featured_media":7290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Video Accessibility Hero - 3Play Media<\/title>\n<meta name=\"description\" content=\"Learn what makes a video accessible, the impact of video accessibility, and how to integrate video accessibility with your organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become a Video Accessibility Hero\" \/>\n<meta property=\"og:description\" content=\"Learn what makes a video accessible, the impact of video accessibility, and how to integrate video accessibility with your organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T14:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T15:48:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/superheroes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jaclyn Lazzari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jaclyn Lazzari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/\"},\"author\":{\"name\":\"Jaclyn Lazzari\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/49911793b373c7d998f2be5c140b6b64\"},\"headline\":\"How to Become a Video Accessibility Hero\",\"datePublished\":\"2019-12-06T14:00:10+00:00\",\"dateModified\":\"2025-08-11T15:48:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/\"},\"wordCount\":1485,\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/superheroes.jpg\",\"articleSection\":[\"Accessibility\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/how-to-become-a-video-accessibility-hero\/\",\"name\":\"How to Become a Video Accessibility Hero - 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