{"id":15137,"date":"2021-04-21T14:23:34","date_gmt":"2021-04-21T18:23:34","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/how-to-live-stream-an-event-in-6-steps\/"},"modified":"2025-08-11T15:54:30","modified_gmt":"2025-08-11T15:54:30","slug":"how-to-live-stream-an-event-in-6-steps","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/how-to-live-stream-an-event-in-6-steps\/","title":{"rendered":"How to Live Stream an Event in 6 Steps"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Live Captioning<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How to Live Stream an Event in 6 Steps<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/pjtaei\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">PJ Taei<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2021-04-21T14:23:34+00:00\">April 21, 2021<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/live-stream-in-6-steps-blog-header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/live-stream-in-6-steps-blog-header.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/live-stream-in-6-steps-blog-header-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/live-stream-in-6-steps-blog-header-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/live-stream-in-6-steps-blog-header-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><span style=\"font-weight: 400;\">Live streaming allows you to broadcast videos online in real-time.\u00a0<\/span><span style=\"font-weight: 400;\">From concerts to conferences, webinars to <\/span><span style=\"font-weight: 400;\">fitness classes<\/span><span style=\"font-weight: 400;\">, live streaming has become standard practice across the world.\u00a0<\/span><span style=\"font-weight: 400;\">In fact, there was a <\/span><a href=\"https:\/\/www.uscreen.tv\/blog\/live-streaming-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">300% growth in live streaming events<\/span><\/a><span style=\"font-weight: 400;\"> between March and August 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This blog post will provide you with the <\/span>necessary information and tools<span style=\"font-weight: 400;\">\u00a0for an outstanding live stream.\u00a0<\/span><span style=\"font-weight: 400;\">What will you find in this post?\u00a0<\/span><span style=\"font-weight: 400;\">A 6-step process for how to live stream any event.\u00a0<\/span><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"featured-snippet\" style=\"background-color: #f1f1f2; padding: 30px;\">\n<div style=\"background-color: #ffffff; padding: 20px; max-width: 95%; margin-bottom: 20px; border: 2px solid #E6006F;\">\n<p><img decoding=\"async\" style=\"max-height: 47px; float: left; padding: 0 12px 0 0;\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3pm-logo-blue.png\" alt=\"3Play Media logo\" \/><\/p>\n<h2 style=\"text-align: left;\">How to Live Stream an Event<\/h2>\n<\/div>\n<ol>\n<li>Choose a live streaming platform<\/li>\n<li>Prepare your broadcasting equipment<\/li>\n<li>Choose an encoder and configure stream settings<\/li>\n<li>Embed your video to your website and owned media outlets<\/li>\n<li>Test your stream<\/li>\n<li>Start streaming<\/li>\n<\/ol>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/lac-quality\" target=\"_blank\" rel=\"noopener noreferrer\">What You Need to Know About Live Automatic Captioning Quality<\/a><\/p>\n<h2><\/h2>\n<h2><strong>Step #1: Choose a Live Streaming Platform<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The first step in the process is to <\/span><a href=\"https:\/\/www.uscreen.tv\/blog\/live-streaming-platforms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">choose a reliable live streaming solution<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">There are many factors to consider when researching the most suitable solution to broadcast your live content or <\/span><span style=\"font-weight: 400;\">to <\/span><a href=\"https:\/\/www.yumyumvideos.com\/video-marketing-strategy-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cover other video marketing needs<\/span><\/a><span style=\"font-weight: 400;\"> you may have.\u00a0<\/span><span style=\"font-weight: 400;\">Be it paid, free, private, or public, you&#8217;ve got plenty of options.\u00a0\u00a0<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23361 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-104-300x190.png\" alt=\"live icon\" width=\"234\" height=\"148\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-104-300x190.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-104-237x150.png 237w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-104-118x75.png 118w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-104-174x110.png 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2-104.png 328w\" sizes=\"auto, (max-width: 234px) 100vw, 234px\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">First, you should have your audience in mind.\u00a0<\/span><span style=\"font-weight: 400;\">Does your audience live on Facebook, YouTube, or LinkedIn?\u00a0<\/span><span style=\"font-weight: 400;\">If the answer is &#8220;yes&#8221;, then the best decision would be to pick which one of these social media platforms has the most of your engaged audience in order to broadcast your content to the right people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some brands, though, choose to reach their audience using only their own outlets.\u00a0<\/span><span style=\"font-weight: 400;\">Undoubtedly, live streaming through a brand\u2019s own website has several benefits, such as <\/span><span style=\"font-weight: 400;\">an increase in organic traffic and brand awareness<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">In this case, you may need to consider a live streaming platform with Over-The-Top (OTT) support, such as Uscreen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll need to <\/span>think about your goals.<span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Identifying your aims and objectives can help you choose what kind of live streaming platform you want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you intend to make a profit from your live streaming, you should select a service with monetization features.\u00a0<\/span><span style=\"font-weight: 400;\">Most video streaming platforms provide monetization options, such as subscriptions, advertisements, and pay-per-view.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s the next step after choosing a streaming platform?\u00a0<\/span><span style=\"font-weight: 400;\">Preparing your broadcasting equipment.\u00a0<\/span><span style=\"font-weight: 400;\">This is what we\u2019re going to cover in the next step of our process.<\/span><\/p>\n<h2><strong>Step #2: Prepare Your Broadcasting Equipment<\/strong><\/h2>\n<p>Equipment <span style=\"font-weight: 400;\">is key when it comes to live streaming events.\u00a0<\/span><span style=\"font-weight: 400;\">The essentials include a computer, tablet, or phone, as well as visual and audio equipment. Additionally, a secure and fast internet connection will be needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, everything here depends on your needs and budget.\u00a0<\/span><span style=\"font-weight: 400;\">In this day and age, anyone can broadcast a video from their smartphone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s also the option of using a laptop or a desktop computer to transmit your live videos to your streaming platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, when it comes to live videos, <\/span>video cameras<span style=\"font-weight: 400;\"> are a crucial tool for the process.\u00a0<\/span><span style=\"font-weight: 400;\">Ranging from low-budget webcams to professional cameras, we&#8217;ve prepared the following options, based on <\/span><a href=\"https:\/\/www.digitalcameraworld.com\/buying-guides\/best-camera-for-streaming\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Digitalcameraworld.com reviews<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Logitech C922:<span style=\"font-weight: 400;\"> $ 139.99<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Panasonic HC-V770:<span style=\"font-weight: 400;\"> $597.99<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sigma fp:<span style=\"font-weight: 400;\"> $1,899<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you decide to upgrade your video quality, you will most likely need camera related accessories, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Camera stabilizers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lenses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Light stands<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tripods<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most, if not all, computer devices like smartphones and camcorders have built-in microphones which can be used for producing relatively good sound quality.\u00a0<\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.digitaltveurope.com\/files\/2019\/02\/DTVE-Survey19_lo.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">several pieces of research<\/span><\/a><span style=\"font-weight: 400;\">, audio quality is more important than visuals for the audience.\u00a0<\/span><span style=\"font-weight: 400;\">Based on that, we recommend that you invest in sound improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to boost your audio sources, investing in an <\/span><b>external microphone with USB or XLR <\/b><span style=\"font-weight: 400;\">is definitely worth the extra cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re aware of the high cost of these investments, but we can assure you that there are equipment packages for every budget.\u00a0<\/span><span style=\"font-weight: 400;\">You can always do a live stream using your mobile device or laptop if needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we have to admit that streaming quality strongly depends on equipment quality.\u00a0<\/span><span style=\"font-weight: 400;\">Starting simple and upgrading your gear as your needs grow is our best advice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s move on to the next step where we\u2019re going to talk about the importance of choosing an encoder and configuring your stream settings.<\/span><\/p>\n<h2><strong>Step #3: Choose an Encoder and Configure Stream Settings<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23362 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3-79.png\" alt=\"a set of three gears\" width=\"214\" height=\"235\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3-79.png 229w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/3-79-136x150.png 136w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/3-79-68x75.png 68w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/3-79-174x191.png 174w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another important part of live broadcasts is <\/span>encoding<span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">Encoding refers to the process of receiving video input and converting it for live streaming. An encoder is a device that modifies RAW video files to another digital video format suitable for live streaming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing the right encoder is essential for the success of your video streaming.\u00a0<\/span><span style=\"font-weight: 400;\">You have the option to pick either a <\/span>hardware <span style=\"font-weight: 400;\">or a <\/span>software encoder<span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span>software encoder<span style=\"font-weight: 400;\"> is the most affordable option of the two.\u00a0<\/span><span style=\"font-weight: 400;\">They&#8217;re also generally customizable; you can adjust the encoding type and the bitrate.\u00a0<\/span><span style=\"font-weight: 400;\">One of the disadvantages of using a software encoder is that it heavily relies on your computer\u2019s capacity.\u00a0<\/span><span style=\"font-weight: 400;\">Most video streaming platforms like Uscreen, Brightcove, or Wowza, don\u2019t have built-in encoding software meaning users need some kind of live streaming software to go live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several software encoders you can choose from, either free or paid, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/restream.io\/\"><span style=\"font-weight: 400;\">Restream<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Switcher Studio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ecamm<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OBS Studio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlabs OBS<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have little experience with video broadcasting and encoding, OBS Studio is a great way to start diving into the encoding world.\u00a0<\/span><span style=\"font-weight: 400;\">It&#8217;s free, easy to configure, and the internet is <a href=\"https:\/\/breadnbeyond.com\/explainer-videos\/\" target=\"_blank\" rel=\"noopener\">full of explainer videos<\/a> about how to make the most of it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span>hardware encoder<span style=\"font-weight: 400;\">, on the other hand, is an extremely dependable alternative because it has its own algorithm and operates all the encoding internally.\u00a0<\/span><span style=\"font-weight: 400;\">Prices for hardware encoders range from $300 to thousands of dollars.\u00a0<\/span><span style=\"font-weight: 400;\">TeraDek, TriCaster, and Niagara Video are three of the most popular and high-quality hardware encoders on the market right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before using either software or hardware encoders, you should configure your additional stream settings.\u00a0<\/span><span style=\"font-weight: 400;\">Let\u2019s move on to the next step of the process where we\u2019ll explain how to embed your video to your website and owned media outlets.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/lac-quality\" target=\"_blank\" rel=\"noopener noreferrer\">Discover The Ins-and-Outs of Live Automatic Captioning Quality<\/a><\/p>\n<h2><strong>Step #4: Embed Your Video to Your Website &amp; Owned Media Outlets<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The fourth step in our process involves promoting our event on different owned media outlets.\u00a0<\/span><span style=\"font-weight: 400;\">How do we do that?\u00a0<\/span><span style=\"font-weight: 400;\">By creating short video snippets of previous events or other promotional materials and graphs, and by trying to funnel users to our streaming service or membership platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s share an example to make this more clear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step Conference is an online event for entrepreneurs featuring speakers from 100+ companies from all around the world in a three-day live event from March 29-31, 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of their promotional efforts for their upcoming 3-day event includes promoting their event on Facebook, by focusing on specific speakers who\u2019ll be presenting live during the event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leading people to their website, Step manages to raise awareness of the event and prompts people to buy a ticket.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two things are obvious here:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing your upcoming event across your media channels is extremely important for its success\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Having one place where you lead your prospective attendees is also a vital element<\/span><\/li>\n<\/ol>\n<p>Think about it:<span style=\"font-weight: 400;\">\u00a0h<\/span><span style=\"font-weight: 400;\">ow can people tune in if they never hear about it in the first place?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great idea would be a promotional plan including <\/span><span style=\"font-weight: 400;\">video teasers on social media<\/span><span style=\"font-weight: 400;\"> and social media posts like we just looked at, <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\">, and even paid social media ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, you should promote your upcoming event as much as you can so that you have as many people register as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, something you need to keep in mind is that \u2014 when it comes to <\/span><a href=\"https:\/\/www.uscreen.tv\/blog\/make-money-live-streaming\/\"><span style=\"font-weight: 400;\">monetizing your event<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 you can offer your live event as part of your subscription service or by using a pay-per-view option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The options can be different for those who are already signed up for your subscription service, but monetizing your live event is essential if you think of all the costs tied to creating and promoting it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just before we finish up, you need to test your stream to make sure that everything works smoothly.\u00a0<\/span><span style=\"font-weight: 400;\">Let\u2019s see how you can do that.<\/span><\/p>\n<h2><strong>Step #5: Test Your Stream<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23363 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/4-45.png\" alt=\"checkmark in a circle\" width=\"211\" height=\"200\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/4-45.png 244w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/4-45-158x150.png 158w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/4-45-79x75.png 79w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/4-45-174x165.png 174w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At this step of the process, you need to test your stream before you go live and make sure that everything works as it should.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you should check your set-up with a checklist along the lines of:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is everything plugged in properly?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the internet speed steady?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does your website load fast enough?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your bitrate well configured?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you answered &#8220;yes&#8221; to all these questions, you&#8217;re ready to go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s time to see if everything works properly, stream-wise.\u00a0<\/span><span style=\"font-weight: 400;\">A great way to be proactive is to run a private <\/span>test stream <span style=\"font-weight: 400;\">before you actually go live in front of your audience.\u00a0<\/span><span style=\"font-weight: 400;\">This&#8217;ll help you identify several issues that could impact your actual live stream experience.\u00a0<\/span><span style=\"font-weight: 400;\">Common issues you might face include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor visual\/audio quality\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stream interruptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encoder settings misconfiguration<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identifying technical problems ahead of time <\/span>makes troubleshooting a far easier process<span style=\"font-weight: 400;\"> for any broadcaster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After making sure that everything works smoothly, there\u2019s just one final step left.<\/span><\/p>\n<h2><strong>Step #6: Start Streaming<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23364 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/5-30.png\" alt=\"woman working on laptop\" width=\"170\" height=\"259\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/5-30.png 170w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/5-30-98x150.png 98w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/5-30-49x75.png 49w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/p>\n<p>Ready. Set. Go.\u00a0<span style=\"font-weight: 400;\">After following all the steps outlined in this guide, you\u2019re ready to start streaming.\u00a0<\/span><span style=\"font-weight: 400;\">Take a deep breath and press \u201cStart Streaming\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, before you do that, there are a couple more things you need to know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you should try to stream your live event on other streaming services that are available out there.\u00a0<\/span><span style=\"font-weight: 400;\">You&#8217;ll be able to reach far more people if you stream your video not only from your website but also from other media outlets like your YouTube channel or through Facebook Live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reaching audiences on multiple outlets can be challenging since you have to consider features such as captioning, translation, audio description, and transcription.\u00a0<\/span><span style=\"font-weight: 400;\">3Play Media <\/span><a href=\"https:\/\/www.3playmedia.com\/services\/liveautocaptioning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">offers a wide variety of services<\/span><\/a><span style=\"font-weight: 400;\">, plugins, and features so that your video streaming is accessible to everyone.\u00a0<\/span><span style=\"font-weight: 400;\">For example, if you\u2019re going to share your live video or video presentation with your audience through Facebook Live, 3Play Media\u2019s live captioning solution integrates directly with Facebook.<\/span><\/p>\n<p><b>Author\u2019s Tip:<\/b><span style=\"font-weight: 400;\"> We highly recommend <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/live-stream-content-accessible\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keeping accessibility on top of your list<\/span><\/a><span style=\"font-weight: 400;\"> when preparing for your live stream.<\/span><span style=\"font-weight: 400;\">\u00a0 According to the World Health Organization (WHO), <\/span><a href=\"https:\/\/www.who.int\/teams\/noncommunicable-diseases\/sensory-functions-disability-and-rehabilitation\/world-report-on-disability\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">15% of the world\u2019s population<\/span><\/a><span style=\"font-weight: 400;\"> has some form of disability. By using live captions, you can ensure that your live streams remain inclusive and accessible to people who are deaf or hard of hearing, which in turn can boost your reach and engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last but not least, as far as content is concerned, we strongly advise you to <\/span>encourage audience participation<span style=\"font-weight: 400;\"> during your live broadcasts.\u00a0<\/span><span style=\"font-weight: 400;\">Ask your audience questions, start conversations, and be willing to share engaging content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend creating an online form that&#8217;ll <\/span><span style=\"font-weight: 400;\">work as a survey<\/span><span style=\"font-weight: 400;\"> and share it with your audience after your live event.\u00a0<\/span><span style=\"font-weight: 400;\">You\u2019ll receive valuable feedback that can help you improve next time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s wrap this up and close with some final thoughts.\u00a0<\/span><\/p>\n<h2><strong>Now Over to You<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Live streaming is quite an extensive topic with a lot of aspects to cover.\u00a0<\/span><span style=\"font-weight: 400;\">We&#8217;ve outlined the basic topics for you to get started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most suitable streaming platform, along with standard or even some more advanced equipment are two critical factors for live streaming success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope you find our advice interesting and helpful.\u00a0<\/span><span style=\"font-weight: 400;\">We also hope to contribute to <\/span>making your live streaming events worth attending<b>.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re curious.\u00a0<\/span><span style=\"font-weight: 400;\">Have you already started? What step are you on now?\u00a0<\/span><span style=\"font-weight: 400;\">Let us know in the comments!<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.3playmedia.com\/lac-quality\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23365 size-full\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3.png\" alt=\"Discover live auto captioning quality. You'll be able to make informed decision on adding live captions to your video content. Download the ebook!\" width=\"600\" height=\"314\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3-300x157.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3-585x306.png 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3-287x150.png 287w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3-143x75.png 143w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/cta-3-174x91.png 174w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>This blog post was written by PJ Taei, Founder and President of Uscreen, an all-in-one video monetization and live streaming platform that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.\u00a0<\/em><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/live-captioning\/\" class=\"wp-block-tribe-terms__link t-category\">Live Captioning<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/online-video\/\" class=\"wp-block-tribe-terms__link t-category\">Online Video<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/efedbce1d063efb471f69e0fd6216d548b4db31bb2ea4cd4f1e434f2d260525b?s=96&#038;d=mm&#038;r=g' 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Right for Your Audience?<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/subtitling-vs-dubbing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Subtitling vs. Dubbing: Which is Right for Your Audience?<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Live streaming allows you to broadcast videos online in real-time.\u00a0From concerts to conferences, webinars to fitness classes, live streaming has become standard practice across the world.\u00a0In fact, there was a 300% growth in live streaming events between March and August 2020.\u00a0 This blog post will provide you with the necessary information and tools\u00a0for an outstanding&#8230;<\/p>\n","protected":false},"author":38,"featured_media":5136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[139],"tags":[8,29,17],"industry":[],"resource_type":[92],"class_list":["post-15137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-captioning","tag-blog","tag-live-captioning","tag-online-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Live Stream an Event in 6 Steps | 3Play Media<\/title>\n<meta name=\"description\" content=\"This 6-step process for how to live stream any event will provide you with the necessary information for an outstanding live stream.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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