{"id":15148,"date":"2021-05-26T08:00:53","date_gmt":"2021-05-26T12:00:53","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/"},"modified":"2025-08-11T16:04:18","modified_gmt":"2025-08-11T16:04:18","slug":"introducing-our-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/","title":{"rendered":"Introducing Our New Brand Identity"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Introducing Our New Brand Identity<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/lily3playmedia-com\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Lily Bond<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2021-05-26T08:00:53+00:00\">May 26, 2021<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/rebrand-blog-header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/rebrand-blog-header.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/rebrand-blog-header-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/rebrand-blog-header-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/rebrand-blog-header-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3play-logo-black.jpg\" alt=\"white 3Play Media logo on black background\" \/><br \/>\n&nbsp;<br \/>\nOver the past several weeks, you may have noticed some updates to our brand identity. As we continue rolling out these changes, I wanted to take a moment to share more about our rebrand and why it better reflects who 3Play Media is today.<br \/>\n&nbsp;<br \/>\n3Play Media <a style=\"color: #e6006f;\" href=\"https:\/\/www.3playmedia.com\/company\/about\/\">began in 2008<\/a> as a closed captioning company. Now, 13 years later, we do so much more &#8211; but our brand was still focused on what we did back then. While captioning is still a core part of our business, we have evolved into a dynamic, integrated platform providing all the services you need to make video accessible and engaging.<br \/>\n<center><\/p>\n<div style=\"text-align: center; max-width: 350px; background-color: #000000;\">\n<h2 style=\"color: #ffffff; padding-top: 10px;\"><strong>WHY REBRAND?<\/strong><\/h2>\n<\/div>\n<p><\/center><br \/>\nAt this point in our business, our suite of services and features is extensive and ever-expanding, and our customers are using 3Play Media in myriad ways to meet diverse and ambitious video accessibility, globalization, and engagement goals. We are constantly inspired by our customers, and their goals push us to continue innovating &#8211; which we love. There is nothing that gets us more excited than building new technology to solve emerging needs in our space.<br \/>\n&nbsp;<br \/>\nWe\u2019re making these brand changes for a few reasons, including to have a more modern and consistent look and feel, but ultimately it is to better reflect our commitment to our customers. This commitment goes beyond meeting your needs today: our goal is to future-proof your content for what might come down the road &#8211; be it new workflows, new products, or new legal requirements. Our updated brand identity says with confidence that we have you covered, now and in the future.<br \/>\n&nbsp;<br \/>\nHere\u2019s more specifics on what you can expect to see from 3Play as we continue our brand rollout.<br \/>\n<center><\/p>\n<div style=\"text-align: center; max-width: 350px; background-color: #e6006f;\">\n<h2 style=\"color: #ffffff; padding-top: 10px;\"><strong>COLOR<\/strong><\/h2>\n<\/div>\n<p><\/center><br \/>\nHistorically, our brand color has been \u201c3Play Blue.\u201d Our new palette focuses on black and white as our primary colors, with magenta, yellow, and blue as secondary pops of color. Keeping 3Play Blue as a secondary color allows us to maintain existing associations while modernizing and changing how we use it. All of these colors were chosen by pairing our brand identity with the psychology of color to visually tell the story of our rebrand.<br \/>\n&nbsp;<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3play-color-palette.jpg\" alt=\"Approved brand colors: black, magenta, white, blue, yellow.\" \/><br \/>\n&nbsp;<br \/>\nThe focus on black and white highlights our commitment to being transparent about who we are, what we do, and how we do it. It also reflects our core product of captioning by mimicking traditional white-text-on-black-background closed captioning.<br \/>\n&nbsp;<\/p>\n<p><img decoding=\"async\" style=\"float: right; max-width: 380px; margin: 0 0 10px 10px;\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/color-contrast.jpg\" alt=\"A grid of squares with background colors in black, white, blue, pink, and yellow. Text of \" \/><\/p>\n<p>Finally, in line with our broader commitment to accessibility, black and white is the most accessible color combination, with a <a style=\"color: #e6006f;\" href=\"https:\/\/webaim.org\/resources\/contrastchecker\/?fcolor=000000&amp;bcolor=FFFFFF\" target=\"_blank\" rel=\"noopener\">color contrast of 21:1<\/a>. We have additionally tested our entire color palette for color contrast and color blindness, and have clear guidelines on accessible color combinations.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<center><\/p>\n<div style=\"text-align: center; max-width: 350px; background-color: #000000;\">\n<h2 style=\"color: #ffffff; padding-top: 10px;\"><strong>LOGO<\/strong><\/h2>\n<\/div>\n<p><\/center><br \/>\n&nbsp;<\/p>\n<p>Our new logo is simple and modern with bold color contrast. We\u2019ve updated the text of our logo to have a single font weight in all caps, designed in our primary font of Poppins. This better aligns our logo with the rest of our branding and website. Additionally, we\u2019ve kept our brand icon, but have removed the gradient and made the icon &amp; text monochromatic.<\/p>\n<p>Our primary logo usage will be black on white or white on black, with variants that incorporate our secondary colors. The blocky, solid background of our new logo mimics caption frames. This abstract representation of our core product visually associates our brand with what we do; and while captioning is not all that we do, it\u2019s what we\u2019re known for.<br \/>\n&nbsp;<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3play-logos.jpg\" alt=\"All approved variants of the rebranded 3Play Media logo on black and white backgrounds. The options include white, blue, or pink on black; black, blue, or pink on white.\" \/><br \/>\n&nbsp;<br \/>\n<center><\/p>\n<div style=\"text-align: center; max-width: 350px; background-color: #000000;\">\n<h2 style=\"color: #ffffff; padding-top: 10px;\"><strong>ROLLOUT<\/strong><\/h2>\n<\/div>\n<p><\/center><br \/>\n&nbsp;<\/p>\n<p>Our customers are our favorite part about what we do: they are companies that value digital inclusion and push the boundaries of how accessibility can make video better every day. That\u2019s not just awesome &#8211; that\u2019s bold.<br \/>\n&nbsp;<br \/>\nOur rebrand reflects our partnership in being bold with you; and in the interest of partnership, we wanted to transparently share our new brand identity with you. We hope you love it.<\/p>\n<p><center><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/lily-blog-headshot.jpg\" alt=\"image of Lily on an abstract background\" \/><br \/>\n<em>This blog post was written by Lily Bond, Vice President of Marketing at 3Play Media.<\/em><\/center>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/ctt.ac\/Ur92u\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/rebrand-cta.jpg\" alt=\"What do you think about our rebrand? Let us know on social!\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/company\/\" class=\"wp-block-tribe-terms__link t-category\">Company<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/79f3a8de773134806d75881b2e6acfe7847831f41910e16d334420083740cd47?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/79f3a8de773134806d75881b2e6acfe7847831f41910e16d334420083740cd47?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/lily3playmedia-com\/\" target=\"_self\">Lily Bond<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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Over the past several weeks, you may have noticed some updates to our brand identity. As we continue rolling out these changes, I wanted to take a moment to share more about our rebrand and why it better reflects who 3Play Media is today. &nbsp; 3Play Media began in 2008 as a closed captioning&#8230;<\/p>\n","protected":false},"author":12,"featured_media":4865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[8,9],"industry":[],"resource_type":[92],"class_list":["post-15148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-blog","tag-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing 3Play Media&#039;s New Brand Identity and Rebrand<\/title>\n<meta name=\"description\" content=\"3Play Media has made significant updates to our brand identity. Our customer-focused rebrand includes updated colors, logo, and messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Our New Brand Identity\" \/>\n<meta property=\"og:description\" content=\"3Play Media has made significant updates to our brand identity. Our customer-focused rebrand includes updated colors, logo, and messaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T12:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T16:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/rebrand-blog-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lily Bond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lily Bond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/\"},\"author\":{\"name\":\"Lily Bond\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/ce7b06e305d8b9a37599d8dece79c9db\"},\"headline\":\"Introducing Our New Brand Identity\",\"datePublished\":\"2021-05-26T12:00:53+00:00\",\"dateModified\":\"2025-08-11T16:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/\"},\"wordCount\":675,\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/rebrand-blog-header.jpg\",\"keywords\":[\"Blog\",\"Company\"],\"articleSection\":[\"Accessibility\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/\",\"name\":\"Introducing 3Play Media's New Brand Identity and Rebrand\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/introducing-our-new-brand-identity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/rebrand-blog-header.jpg\",\"datePublished\":\"2021-05-26T12:00:53+00:00\",\"dateModified\":\"2025-08-11T16:04:18+00:00\",\"description\":\"3Play Media has made significant updates to our brand identity. 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