{"id":15177,"date":"2023-03-21T17:19:34","date_gmt":"2023-03-21T21:19:34","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/"},"modified":"2025-08-11T16:16:04","modified_gmt":"2025-08-11T16:16:04","slug":"podcast-seo-optimize-your-podcast-for-search-engine-discovery","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/","title":{"rendered":"Podcast SEO: Optimize Your Podcast for Search Engine Discovery"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Video SEO<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Podcast SEO: Optimize Your Podcast for Search Engine Discovery<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2023-03-21T17:19:34+00:00\">March 21, 2023<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <hr \/>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><strong><span style=\"font-size: x-large\"><a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-01-27-2022-podcasting\/\" rel=\"noopener\">FREE Webinar: Accessible Audio for Podcasting<\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400\">The age of digital media has forever changed the way we consume entertainment, news, and other information. <\/span><a href=\"https:\/\/www.forbes.com\/sites\/ashleystahl\/2022\/05\/03\/the-rise-of-artificial-intelligence-will-robots-actually-replace-people\/?sh=43e221113299\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Artificial intelligence<\/span><\/a><span style=\"font-weight: 400\"> (AI) and <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">short-form video<\/span><\/a><span style=\"font-weight: 400\"> have taken the world by storm, but there\u2019s another player in the online media arena: podcasting.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In 2006, only <\/span><a href=\"https:\/\/www.statista.com\/statistics\/188942\/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">22% of the adult population in the United States was aware of podcasting<\/span><\/a><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">Now, the industry is projected to generate <\/span><a href=\"https:\/\/www.theverge.com\/2022\/5\/10\/23065056\/podcasting-industry-iab-report-audacy-earnings-patreon-pulitzer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">$4 billion by 2024<\/span><\/a><span style=\"font-weight: 400\">, and <\/span><a href=\"https:\/\/culturenext2022.byspotify.com\/en-US\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">more than a third of 18-to-24-year-olds are listening to podcasts at least weekly<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have a podcast or are thinking about starting one, you may be wondering how to set yourself up for success in an increasingly competitive market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Podcast SEO can help your podcast rank higher in search engine results, making it easier for people to find and listen to your episodes. This can lead to increased visibility, more downloads, and, ultimately, greater success for your podcast.<\/span><\/p>\n<p>Here are six tips for boosting your podcast SEO.<\/p>\n<div class=\"featured-snippet\" style=\"background-color: #f1f1f2;padding: 30px\">\n<div style=\"background-color: #ffffff;padding: 20px;max-width: 95%;margin-bottom: 20px;border: 2px solid #E6006F\">\n<h2 style=\"text-align: left;color: #e6006f\"><strong>Podcast SEO Tips<\/strong><\/h2>\n<\/div>\n<ol>\n<li>Provide a transcript<\/li>\n<li>Have a keyword for every episode<\/li>\n<li>Repurpose podcast content for new audiences<\/li>\n<li>Promote your podcast on other platforms<\/li>\n<li>Create a mix of trending and evergreen content<\/li>\n<li>Choose the right platform<\/li>\n<\/ol>\n<\/div>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400\">1. Provide a transcript<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A major way to improve your podcast\u2019s SEO and accessibility is by providing a transcript for each episode. A search engine can index text far better than it can index audio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A podcast transcript converts all the keyword-rich content from your podcast episodes into text that bots can read. In 2014, This American Life decided to publish audio transcripts of their entire archive to learn <\/span><a href=\"https:\/\/www.3playmedia.com\/why-3play\/case-studies\/this-american-life\/\"><span style=\"font-weight: 400\">how transcripts impact SEO<\/span><\/a><span style=\"font-weight: 400\">. Adding transcripts to their podcasts resulted in a 4.36% increase in inbound traffic, along with many other SEO benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Transcripts increase your chances of getting quoted in a tweet, blog, or article, which improves page authority and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even the smallest podcasts often have listeners from around the world. <\/span><a href=\"https:\/\/podcasters.spotify.com\/blog\/spotify-podcast-fan-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">On average, a show with 30 listeners has users from five different countries<\/span><\/a><span style=\"font-weight: 400\">. Translating your podcast is a great way to expand your audience, and it\u2019s easy if you have a transcript. The text file for translations helps search engine bots crawl for relevant keywords, helping your video rank higher in search engine results pages (SERPs) in those languages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">As of March 2022, only <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/how-transcription-can-propel-the-future-of-the-podcast-industry\/\"><span style=\"font-weight: 400\">1% of today\u2019s podcasts<\/span><\/a><span style=\"font-weight: 400\"> offer transcripts. That means 99% of podcasts are exclusionary to the <\/span><a href=\"https:\/\/www.nidcd.nih.gov\/health\/statistics\/quick-statistics-hearing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">37.5 million Americans<\/span><\/a><span style=\"font-weight: 400\"> who have trouble hearinghearing. <\/span><a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-01-27-2022-podcasting\/\"><span style=\"font-weight: 400\">Making your podcast accessible<\/span><\/a><span style=\"font-weight: 400\"> will allow this community to enjoy your content and greatly expand your audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. Have a keyword for every episode<\/span><\/h2>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/keywords?hubs_content=blog.hubspot.com%2Fmarketing%2Fkeywords&amp;hubs_content-cta=Why%20are%20keywords%20important%3F#why-are-keywords-important\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Keywords are essential for any type of SEO<\/span><\/a><span style=\"font-weight: 400\">, and podcasting is no different. Keywords help search engines understand the content of your podcast, increasing visibility and attracting new listeners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you have a keyword, be sure that you\u2019re using it effectively. Try to include your keyword in the title of the podcast, as well as the podcast description and\/or the episode\u2019s show notes. A well-written podcast description is important because <\/span><a href=\"https:\/\/sweetfishmedia.com\/write-podcast-show-description\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">it plays a big role in whether or not someone listens to your show<\/span><\/a><span style=\"font-weight: 400\">. An effective podcast description gives readers a sneak peek into what your podcast is about and makes them curious enough to give your show a listen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Show notes are a mini summary of each podcast episode. They also list additional resources and provide other relevant content. Show notes are a great place to include your keyword and boost your SEO.<\/span><\/p>\n<span class=\"su-highlight\" style=\"background:#DEEFF5;color:#000000\">&nbsp;<a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-01-27-2022-podcasting\/\">Going Beyond the Listener: Accessible Audio for Podcasting [FREE Webinar]\u27a1\ufe0f<\/a>&nbsp;<\/span>\n<h2><span style=\"font-weight: 400\">3. Repurpose podcast content for new audiences<\/span><\/h2>\n<p><span style=\"font-weight: 400\">It takes a lot of work to produce a single podcast episode. Luckily, you can make many other pieces of content out of one episode.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of having to come up with all-new written content for your blog, you can save time by using podcast transcripts for quotes, content ideation, and more. Derivative content like a blog gives you another place to share your podcast, creating a new opportunity to <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/backlinks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">build backlinks<\/span><\/a><span style=\"font-weight: 400\"> which improves your website\u2019s authority and therefore improves SEO. Repurposing a podcast into different formats can also increase visibility by appealing to audiences who prefer different types of content.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">4. Promote your podcast on other platforms<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Content repurposing is a great way to share your podcast content with a wider audience, but don\u2019t forget to promote the episodes themselves, as well. There are <\/span><a href=\"https:\/\/www.hootsuite.com\/en-gb\/resources\/digital-trends?utm_campaign=all-tier_1_campaigns-digital_trends_2022-glo-none-----en--q1_2022&amp;utm_source=report&amp;utm_medium=owned_content&amp;utm_content=top_takeaways\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">4.62 billion people using social media globally<\/span><\/a><span style=\"font-weight: 400\">. Sharing your podcast across social media platforms is an easy way to expand your reach and drive more attention to your work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also embed episodes on your website so that any traffic to your website has the potential to translate to podcast plays. Using the podcast community to your advantage through <\/span><a href=\"https:\/\/podcasters.spotify.com\/resources\/learn\/grow\/podcast-cross-promotion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">cross-promotion<\/span><\/a><span style=\"font-weight: 400\"> is an effective way to get people talking about your show. This collaboration can simultaneously grow your audience and result in productive partnerships.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">5. Create a mix of trending and evergreen content<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In a world where we\u2019re constantly being bombarded with new information, it can be difficult to create content that stays relevant. Producing a mix of trending and evergreen content will help you stay current while maintaining a timeless show.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Trending content helps you connect to your audience and touch on topics they\u2019re already talking about. You can feel confident about writing an episode on a trending topic, as it&#8217;s already proven to be popular.<\/span><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/#:~:text=Evergreen%20topics%20are%20topics%20with,always%20want%20to%20lose%20weight.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Evergreen content<\/span><\/a><span style=\"font-weight: 400\"> is search-optimized and remains relevant regardless of the current news cycle. Topics with consistent interest make your podcast desirable, no matter how old your episodes are. Trending topics are good for a temporary boost in traffic, while evergreen content will attract organic traffic for years to come.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">6. Choose the right platform<\/span><\/h2>\n<p><a href=\"http:\/\/www.edisonresearch.com\/wp-content\/uploads\/2022\/02\/Super-Listeners-from-Edison-Research-and-Ad-Results-Media-2-16-22.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Podcast audiences listen to their favorite shows through multiple platforms<\/span><\/a><span style=\"font-weight: 400\">. However, there are a few platforms that attract the most listeners, the biggest being YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It may be surprising to some that YouTube is the most popular place for podcasts given that it\u2019s a video platform. Podcasts on YouTube actually defy the definition of a podcast because the platform doesn\u2019t use <\/span><a href=\"https:\/\/www.techtarget.com\/searchunifiedcommunications\/definition\/podcasting#:~:text=Podcasts%20are%20digital%20audio%20content,the%20generation%20of%20RSS%20feeds.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">RSS feeds, which is where podcast services store episodes<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">YouTube\u2019s popularity for podcasts can be explained by <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/sandvines-2023-global-internet-phenomena-report-shows-24-jump-in-video-traffic-with-netflix-volume-overtaking-youtube-301723445.html#:~:text=Video%20Responsible%20for%2065%25%20of,65%25%20of%20all%20internet%20traffic.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">the boom in online video<\/span><\/a><span style=\"font-weight: 400\">. Podcasters often post episodes on YouTube and Spotify accompanied by videos of them and any guests speaking into their microphones, and <\/span><a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/05\/17\/2445394\/9032\/en\/Podcast-Watching-Soars-as-YouTube-Edges-Out-Spotify-to-Become-the-Most-Used-U-S-Podcast-Platform-According-to-Cumulus-Media-and-Signal-Hill-Insights-Podcast-Download-Spring-2022-Re.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">six out of ten weekly podcast listeners prefer podcasts with video<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Be sure to optimize your podcast for YouTube and other popular platforms like Spotify. To help you do this, Spotify published a resource about <\/span><a href=\"https:\/\/podcasters.spotify.com\/blog\/the-input-podcast-landing-page\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">optimizing your podcast\u2019s landing page<\/span><\/a><span style=\"font-weight: 400\">. Encouraging your listeners to follow your podcast is great for SEO; <\/span><a href=\"https:\/\/podcasters.spotify.com\/blog\/spotify-podcast-fan-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">fans who follow your podcast will listen to 4 times the number of episodes<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As the podcasting industry continues to thrive, SEO will become increasingly important. These SEO tips will help your podcast reach the <\/span><a href=\"https:\/\/www.edisonresearch.com\/infinite-dial-2023-from-edison-research-with-amazon-music-wondery-and-art19\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">almost 1\/3 of Americans who listen to podcasts weekly<\/span><\/a><span style=\"font-weight: 400\"> and create a show that keeps your audience coming back for more.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-01-27-2022-podcasting\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29190\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/going-beyond-the-listener.jpg\" alt=\"Going Beyond the Listener: Accessible Audio for Podcasting. Watch the webinar\" width=\"1000\" height=\"286\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\" \/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/podcast\/\" class=\"wp-block-tribe-terms__link t-category\">Podcast<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/podcast-seo\/\" class=\"wp-block-tribe-terms__link t-category\">podcast seo<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/seo\/\" class=\"wp-block-tribe-terms__link t-category\">SEO<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/transcript\/\" class=\"wp-block-tribe-terms__link t-category\">transcript<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fpodcast-seo-optimize-your-podcast-for-search-engine-discovery%2F&#038;title=Podcast%20SEO%3A%20Optimize%20Your%20Podcast%20for%20Search%20Engine%20Discovery\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fpodcast-seo-optimize-your-podcast-for-search-engine-discovery%2F&#038;text=Podcast%20SEO%3A%20Optimize%20Your%20Podcast%20for%20Search%20Engine%20Discovery\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fpodcast-seo-optimize-your-podcast-for-search-engine-discovery%2F&#038;text=Podcast%20SEO%3A%20Optimize%20Your%20Podcast%20for%20Search%20Engine%20Discovery\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Podcast%20SEO%3A%20Optimize%20Your%20Podcast%20for%20Search%20Engine%20Discovery%20&mdash;%20https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fpodcast-seo-optimize-your-podcast-for-search-engine-discovery%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n                                                \n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--3\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6d3fbd8f wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-18423 post type-post status-publish format-standard has-post-thumbnail hentry category-legislation-compliance\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person typing on calculator\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">A University Guide to Budgeting and Auditing for ADA Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-compliance-budgeting\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: A University Guide to Budgeting and Auditing for ADA Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15026 post type-post status-publish format-standard has-post-thumbnail hentry category-legislation-compliance tag-accessibility-laws tag-ada tag-blog tag-wcag\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"393\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person at laptop with judge&#039;s gavel\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188-300x197.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Everything to Know About the Americans with Disabilities Act (ADA) and Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-requirements\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Everything to Know About the Americans with Disabilities Act (ADA) and Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15201 post type-post status-publish format-standard has-post-thumbnail hentry category-dubbing category-subtitling tag-blog tag-video-accessibility\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"couple watching tv\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Subtitling<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Subtitling vs. Dubbing: Which is Right for Your Audience?<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/subtitling-vs-dubbing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Subtitling vs. Dubbing: Which is Right for Your Audience?<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>FREE Webinar: Accessible Audio for Podcasting The age of digital media has forever changed the way we consume entertainment, news, and other information. Artificial intelligence (AI) and short-form video have taken the world by storm, but there\u2019s another player in the online media arena: podcasting. In 2006, only 22% of the adult population in the&#8230;<\/p>\n","protected":false},"author":63,"featured_media":3149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[84,85,32,86],"industry":[],"resource_type":[92],"class_list":["post-15177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-seo","tag-podcast","tag-podcast-seo","tag-seo","tag-transcript"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast SEO: Optimize Your Podcast for Search Engine Discovery<\/title>\n<meta name=\"description\" content=\"The podcast industry is projected to generate $4 billion by 2024. Learn how to stand out in a growing market with podcast SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast SEO: Optimize Your Podcast for Search Engine Discovery\" \/>\n<meta property=\"og:description\" content=\"The podcast industry is projected to generate $4 billion by 2024. Learn how to stand out in a growing market with podcast SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T21:19:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T16:16:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"3Play Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"3Play Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\"},\"author\":{\"name\":\"3Play Media\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/6396415016c25354b4242b4362d7543a\"},\"headline\":\"Podcast SEO: Optimize Your Podcast for Search Engine Discovery\",\"datePublished\":\"2023-03-21T21:19:34+00:00\",\"dateModified\":\"2025-08-11T16:16:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\"},\"wordCount\":1165,\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg\",\"keywords\":[\"Podcast\",\"podcast seo\",\"SEO\",\"transcript\"],\"articleSection\":[\"Video SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\",\"name\":\"Podcast SEO: Optimize Your Podcast for Search Engine Discovery\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg\",\"datePublished\":\"2023-03-21T21:19:34+00:00\",\"dateModified\":\"2025-08-11T16:16:04+00:00\",\"description\":\"The podcast industry is projected to generate $4 billion by 2024. Learn how to stand out in a growing market with podcast SEO.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage\",\"url\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg\",\"contentUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg\",\"width\":1400,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.3playmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast SEO: Optimize Your Podcast for Search Engine Discovery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.3playmedia.com\/#website\",\"url\":\"https:\/\/www.3playmedia.com\/\",\"name\":\"3Play Media\",\"description\":\"Take Your Video Content Global\",\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.3playmedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.3playmedia.com\/#organization\",\"name\":\"3Play Media\",\"url\":\"https:\/\/www.3playmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp\",\"contentUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp\",\"width\":300,\"height\":300,\"caption\":\"3Play Media\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/3PlayMedia\/\",\"https:\/\/x.com\/3playmedia\",\"https:\/\/www.linkedin.com\/company\/3play-media\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/6396415016c25354b4242b4362d7543a\",\"name\":\"3Play Media\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&d=mm&r=g\",\"caption\":\"3Play Media\"},\"url\":\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Podcast SEO: Optimize Your Podcast for Search Engine Discovery","description":"The podcast industry is projected to generate $4 billion by 2024. Learn how to stand out in a growing market with podcast SEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/","og_locale":"en_US","og_type":"article","og_title":"Podcast SEO: Optimize Your Podcast for Search Engine Discovery","og_description":"The podcast industry is projected to generate $4 billion by 2024. Learn how to stand out in a growing market with podcast SEO.","og_url":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/","og_site_name":"3Play Media","article_publisher":"https:\/\/www.facebook.com\/3PlayMedia\/","article_published_time":"2023-03-21T21:19:34+00:00","article_modified_time":"2025-08-11T16:16:04+00:00","og_image":[{"width":1400,"height":500,"url":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg","type":"image\/jpeg"}],"author":"3Play Media","twitter_card":"summary_large_image","twitter_creator":"@3playmedia","twitter_site":"@3playmedia","twitter_misc":{"Written by":"3Play Media","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#article","isPartOf":{"@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/"},"author":{"name":"3Play Media","@id":"https:\/\/www.3playmedia.com\/#\/schema\/person\/6396415016c25354b4242b4362d7543a"},"headline":"Podcast SEO: Optimize Your Podcast for Search Engine Discovery","datePublished":"2023-03-21T21:19:34+00:00","dateModified":"2025-08-11T16:16:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/"},"wordCount":1165,"publisher":{"@id":"https:\/\/www.3playmedia.com\/#organization"},"image":{"@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg","keywords":["Podcast","podcast seo","SEO","transcript"],"articleSection":["Video SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/","url":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/","name":"Podcast SEO: Optimize Your Podcast for Search Engine Discovery","isPartOf":{"@id":"https:\/\/www.3playmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage"},"image":{"@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage"},"thumbnailUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg","datePublished":"2023-03-21T21:19:34+00:00","dateModified":"2025-08-11T16:16:04+00:00","description":"The podcast industry is projected to generate $4 billion by 2024. Learn how to stand out in a growing market with podcast SEO.","breadcrumb":{"@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#primaryimage","url":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg","contentUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/03\/podcast-seo.jpg","width":1400,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.3playmedia.com\/blog\/podcast-seo-optimize-your-podcast-for-search-engine-discovery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.3playmedia.com\/"},{"@type":"ListItem","position":2,"name":"Podcast SEO: Optimize Your Podcast for Search Engine Discovery"}]},{"@type":"WebSite","@id":"https:\/\/www.3playmedia.com\/#website","url":"https:\/\/www.3playmedia.com\/","name":"3Play Media","description":"Take Your Video Content Global","publisher":{"@id":"https:\/\/www.3playmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.3playmedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.3playmedia.com\/#organization","name":"3Play Media","url":"https:\/\/www.3playmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp","contentUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp","width":300,"height":300,"caption":"3Play Media"},"image":{"@id":"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/3PlayMedia\/","https:\/\/x.com\/3playmedia","https:\/\/www.linkedin.com\/company\/3play-media"]},{"@type":"Person","@id":"https:\/\/www.3playmedia.com\/#\/schema\/person\/6396415016c25354b4242b4362d7543a","name":"3Play Media","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.3playmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&d=mm&r=g","caption":"3Play Media"},"url":"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/posts\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":0,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/posts\/15177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/media\/3149"}],"wp:attachment":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/media?parent=15177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/categories?post=15177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/tags?post=15177"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/industry?post=15177"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/resource_type?post=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}