{"id":15179,"date":"2020-07-30T09:59:18","date_gmt":"2020-07-30T13:59:18","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/3play-media-utilizes-ai-technology-captioning\/"},"modified":"2025-08-11T15:41:51","modified_gmt":"2025-08-11T15:41:51","slug":"3play-media-utilizes-ai-technology-captioning","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/3play-media-utilizes-ai-technology-captioning\/","title":{"rendered":"How 3Play Media Utilizes AI Technology for Captioning"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How 3Play Media Utilizes AI Technology for Captioning<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2020-07-30T09:59:18+00:00\">July 30, 2020<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/blog-header-ai-technology-captioning-3play.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-ai-technology-captioning-3play.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-ai-technology-captioning-3play-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-ai-technology-captioning-3play-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-ai-technology-captioning-3play-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/ai-technology-disc.png\" alt=\"illustration of ai technology disc\" width=\"200\" align=\"right\" \/><\/p>\n<p><em>Artificial intelligence (AI technology) makes it possible for machines to learn from experience, adjust to new inputs, and perform human-like tasks.<\/em><\/p>\n<p>At 3Play, AI technology plays an integral part in improving the efficiency and accuracy of the captioning process. Our <a href=\"https:\/\/www.3playmedia.com\/solutions\/how-it-works\/process\/\" target=\"_blank\" rel=\"noopener noreferrer\">3-step process<\/a> combines artificial intelligence and human editing to maximize efficiency and optimize our process.<\/p>\n<p>Regardless of audio difficulty or file size, we guarantee a 99% accuracy rate on all files.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/rs-2020-asr\" target=\"_blank\" rel=\"noopener noreferrer\">Download the State of Automatic Speech Recognition Report \u2728<\/a><\/p>\n<h2>3Play Media &amp; AI Technology<\/h2>\n<p>Since the beginning, 3Play has been utilizing AI technology through the use of Automated Speech Recognition (ASR). ASR is the first step in our patent-pending 3-step captioning process. ASR converts the spoken words in a video or audio into computerized text.<\/p>\n<p>As you upload more content into our account system for captioning, the ASR improves through machine learning. Machine learning is a system that allows machines to learn from outputs from previous experience.<\/p>\n<p>Through AI technology we are able to speed up the editing process to offer faster turnaround options, decrease costs for high-quality captioning, and precisely synchronize timestamps to spoken audio.<\/p>\n<h2>3Play Media&#8217;s Highly Accurate ASR Solution<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/ai-robot.png\" alt=\"illustration of ai technology robot\" width=\"200\" align=\"right\" \/><\/p>\n<p>In a comprehensive analysis between <a href=\"https:\/\/go.3playmedia.com\/rs-2020-asr\" target=\"_blank\" rel=\"noopener noreferrer\">ASR technologies in the industry<\/a>, 3Play Media&#8217;s engine performed significantly higher than ASR engines like IBM Watson, Rev&#8217;s Temi, Google, and Trint.<\/p>\n<p>Despite audio that was filled with low volume, accents, and complicated terminology, 3Play&#8217;s engine averaged an accuracy rate of 90.91% for ASR only. In contrast, engines like Watson, Google, and Temi averaged between 80% &#8211; 89% accuracy in ASR only.<\/p>\n<h2>Utilizing ASR and Humans for Higher Accuracy<\/h2>\n<p>When it comes to ASR in captioning, there are limitations to the quality of the output of spoken text due to the long-form nature of the content. Therefore, humans are an essential part of a highly-accurate, efficient, and cost-effective captioning process.<\/p>\n<p>Artificial intelligence can generate a transcript with an accuracy rate between 80%-90%. An <a href=\"https:\/\/www.3playmedia.com\/2018\/06\/06\/caption-quality\/\" target=\"_blank\" rel=\"noopener noreferrer\">accuracy rate of 99% is imperative<\/a> to the comprehension of the closed captions. ASR often misses speaker ids, punctuation and grammar, non-speech elements, [INAUDIBLE] tags, and many more critical components of accurate captions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/captioningprocess.jpg\" alt=\"showing the 3play captioning process starting with ASR and ending with two rounds of human editing&quot;\" \/><\/p>\n<p>At 3Play Media, we guarantee at least a 99% accuracy rate on all your files. <a href=\"https:\/\/www.3playmedia.com\/2019\/01\/10\/3play-media-better-accuracy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Our process<\/a> directly impacts the accuracy of your files. After ASR, every file is put through two rounds of human editing and review.<\/p>\n<span class=\"su-highlight\" style=\"background:#deeff5;color:#000000\">&nbsp;\ud83e\udd13<strong> Read the blog: <\/strong><a href=\"https:\/\/www.3playmedia.com\/2019\/04\/24\/artificial-intelligence-is-good-but-is-it-good-enough-for-captions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artificial Intelligence Is Good, but Is It Good Enough for Captions?<\/a>&nbsp;<\/span>\n<h2>How is 3Play Different from the Competition?<\/h2>\n<p>At 3Play, we are constantly innovating our features and services. Technology has allowed us to remain the best video accessibility service on the market.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/human-head-ai.png\" alt=\"illustration of man head with robotic features coming out of the brain\" width=\"200\" align=\"right\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><strong>Best in-class AI technology<\/strong>: Our ASR engine outperforms other engines on the market, even in cases of low quality audio.<\/li>\n<li style=\"font-weight: 400;\"><strong>Customer-specific learning<\/strong>: Our ASR engine learns from the files you upload and continuously improves.<\/li>\n<li style=\"font-weight: 400;\"><strong>Our three step process<\/strong>: Our three-step process was created to ensure maximum efficiency and quality. We use a mix of automatic speech recognition (ASR) and human editing to speed up the process and ensure our editors focus on the quality of the transcript.<\/li>\n<li style=\"font-weight: 400;\"><strong>Word-for-Word Synchronization<\/strong>: To ensure maximum accuracy and completeness, we timecode you files based on each spoken word. No other vendor offers this.<\/li>\n<li style=\"font-weight: 400;\"><strong>Ability to upload wordlists<\/strong>: For our <a href=\"https:\/\/www.3playmedia.com\/solutions\/services\/liveautocaptioning\/\" target=\"_blank\" rel=\"noopener noreferrer\">live automatic captioning<\/a> solution, you can upload wordlist to rapidly improve the quality of the ASR.<\/li>\n<li style=\"font-weight: 400;\"><strong>Consistent Accuracy with Every File<\/strong>: Regardless of how long your file is, or even how many files you upload, we always guarantee a 99% accuracy. With other captioning vendors, accuracy rates tend to crumble the longer the file.<\/li>\n<\/ol>\n<hr \/>\n<p><a href=\"https:\/\/www.3playmedia.com\/plans-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/ai-3play-technology-captioning-cta.gif\" alt=\"Ready to Utilize 3Play's AI-Powered Service for a Great Captioning Experience? View Captioning Plans\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/captioning\/\" class=\"wp-block-tribe-terms__link t-category\">Captioning<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/company\/\" class=\"wp-block-tribe-terms__link t-category\">Company<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/online-video\/\" class=\"wp-block-tribe-terms__link t-category\">Online Video<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/transcription\/\" class=\"wp-block-tribe-terms__link t-category\">Transcription<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/why-3play\/\" class=\"wp-block-tribe-terms__link t-category\">Why 3Play<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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At 3Play, AI technology plays an integral part in improving the efficiency and accuracy of the captioning process. Our 3-step process combines artificial intelligence and human editing to maximize efficiency and optimize our process&#8230;.<\/p>\n","protected":false},"author":63,"featured_media":6038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,6],"tags":[23,9,17,18,10],"industry":[],"resource_type":[92],"class_list":["post-15179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-captioning","category-industry-trends","tag-captioning","tag-company","tag-online-video","tag-transcription","tag-why-3play"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How 3Play Media Utilizes AI Technology for Captioning<\/title>\n<meta name=\"description\" content=\"Learn how 3Play Media uses AI techonology for captioning to improve 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