{"id":15197,"date":"2025-03-10T00:00:00","date_gmt":"2025-03-10T04:00:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/standards-requirements-quality-audio-description\/"},"modified":"2025-08-11T16:26:05","modified_gmt":"2025-08-11T16:26:05","slug":"standards-requirements-quality-audio-description","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/standards-requirements-quality-audio-description\/","title":{"rendered":"Standards and Requirements for Quality Audio Description"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Standards and Requirements for Quality Audio Description<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/ajbeltis\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Aj Beltis<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2025-03-10T00:00:00+00:00\">March 10, 2025<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/03\/blog-images-ad-standards.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/03\/blog-images-ad-standards.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/03\/blog-images-ad-standards-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/03\/blog-images-ad-standards-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/03\/blog-images-ad-standards-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Providing a verbal description of on-screen elements and visual details in media, <\/span><a href=\"https:\/\/www.3playmedia.com\/2017\/02\/16\/what-is-audio-description\/\"><span style=\"font-weight: 400;\">audio description<\/span><\/a><span style=\"font-weight: 400;\"> gives individuals with low vision the context they need to understand and enjoy video content. Think of it as the equivalent of captions, but for those who are blind or have low vision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While not every piece of video content shared online or on television is required to have audio description, there are laws and regulations requiring certain organizations to provide the option. This article will cover the legal requirements for audio description, as well as who is responsible for adhering to them and how to best describe audio to get a high-quality description. <\/span><\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><a href=\"https:\/\/go.3playmedia.com\/wp-adguide\" target=\"_blank&quot;\">Beginner\u2019s Guide to Audio Description [Free eBook]<\/a><\/h3>\n<hr \/>\n<h2>Legal Requirements for Audio Description<\/h2>\n<p><span style=\"font-weight: 400;\">In the US, audio description falls under many of the same <\/span><a href=\"https:\/\/www.3playmedia.com\/learn\/accessibility\/accessibility-laws\/\"><span style=\"font-weight: 400;\">accessibility laws<\/span><\/a><span style=\"font-weight: 400;\"> that require closed captioning for video. This includes the following Acts and laws:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ada.gov\/law-and-regs\/regulations\/title-ii-2010-regulations\/\"><span style=\"font-weight: 400;\">Americans with Disabilities Act Title II<\/span><\/a><span style=\"font-weight: 400;\">: Public entities with populations of 50,000 or more must ensure their web content complies with Level A and Level AA success criteria as outlined in WCAG 2.1 starting on April 24, 2026. On April 26, 2027, public entities under 50,000 must follow suit. This rule means that these public entities are required to have audio descriptions for their prerecorded online video content where visual information is necessary for understanding that content.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.fcc.gov\/cvaa\"><span style=\"font-weight: 400;\">21st Century Video Accessibility Act (CVAA)<\/span><\/a><span style=\"font-weight: 400;\">: This act outlines the requirements of large broadcasting networks to meet a minimum number of hours of audio description for their content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.fcc.gov\/consumers\/guides\/audio-description\"><span style=\"font-weight: 400;\">FCC Audio Description Requirements<\/span><\/a><span style=\"font-weight: 400;\">: Pursuant to the requirements of the CVAA, the FCC requires 87.5 hours of audio description content per year from local TV station affiliates of ABC, CBS, FOX, and NBC in the <\/span><a href=\"https:\/\/outdoormediabuyers.com\/list-of-u-s-dmas\/\"><span style=\"font-weight: 400;\">top 110 designated market areas (DMAs)<\/span><\/a><span style=\"font-weight: 400;\"> in the United States. Every year through 2035, the next ten major DMAs must start adhering to this minimum.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.section508.gov\/manage\/laws-and-policies\/\"><span style=\"font-weight: 400;\">Sections 504 and 508 of the Rehabilitation Act<\/span><\/a><span style=\"font-weight: 400;\">: Pertaining to Federal agencies, these sections of the Rehabilitation Act mandate that any technology developed by these agencies \u2013 including online video \u2013 be accessible to persons with disabilities, and that auxiliary aids be provided to ensure so.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, <\/span><a href=\"https:\/\/www.w3.org\/TR\/WCAG22\/\"><span style=\"font-weight: 400;\">WCAG 2.2<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 the international standard for web accessibility \u2013 requires audio description under <\/span><a href=\"https:\/\/www.w3.org\/TR\/WCAG22\/#time-based-media\"><span style=\"font-weight: 400;\">guideline 1.2 for time-based media<\/span><\/a><span style=\"font-weight: 400;\">. WCAG isn\u2019t law (except in the cases outlined above), but since it\u2019s considered the cornerstone for website accessibility, most accessibility experts recommend adhering to them. Doing so requires <\/span><a href=\"https:\/\/www.w3.org\/TR\/WCAG22\/#audio-description-prerecorded\"><span style=\"font-weight: 400;\">audio description<\/span><\/a><span style=\"font-weight: 400;\"> be provided for all prerecorded video content in synchronized media, and <\/span><a href=\"https:\/\/www.w3.org\/WAI\/WCAG22\/Understanding\/extended-audio-description-prerecorded.html\"><span style=\"font-weight: 400;\">extended audio description<\/span><\/a><span style=\"font-weight: 400;\"> when media requires more detailed descriptions than allotted during a prerecorded video\u2019s length.<\/span><\/p>\n<p><a href=\"https:\/\/www.w3.org\/Consortium\/\"><span style=\"font-weight: 400;\">The World Wide Web Consortium (W3C)<\/span><\/a><span style=\"font-weight: 400;\"> lists several sufficient techniques for adding description to audio-visual material. All of these methods are reliable ways to meet the <\/span><a href=\"https:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/media-equiv-audio-desc-only.html#media-equiv-audio-desc-only-techniques-head\"><span style=\"font-weight: 400;\">WCAG Success Criterion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>What To Describe with Audio Description<\/h2>\n<p><span style=\"font-weight: 400;\">Although <\/span><a href=\"http:\/\/www.acb.org\/adp\/guidelines.html\"><span style=\"font-weight: 400;\">what to describe<\/span><\/a><span style=\"font-weight: 400;\"> may seem obvious, there\u2019s a lot to keep in mind when employing audio description. For example, it\u2019s important to <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> describe the seen, and not the unseen \u2013 such as motivations or intentions. The job of the describer is to describe what is physically observable, not to provide the listener with personal assumptions, interpretations, or conclusions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When describing, it may be helpful to consider a circumstance where audio description might be used, such as a video being described for use in a college course. Assume that the students in the course will be tested on the information contained in this video. In order to keep things fair, all of the students should be provided with the same information. This exercise can be helpful in remembering to describe the crucial information for understanding and comprehension, but not giving excessive information, such as explaining personal interpretations and opinions.<\/span><\/p>\n<h2>How to Describe Audio<\/h2>\n<p><span style=\"font-weight: 400;\">You can generate a quality audio track through synthesized speech, professional voice artists, and even artificial intelligence. Here are some options to consider while staying compliant.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Featured Resource: <\/span><a href=\"https:\/\/www.3playmedia.com\/services\/audio-description\/\"><span style=\"font-weight: 400;\">Audio Description Services from 3Play Media<\/span><\/a><\/h3>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15462\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/03\/audiodescription-300x174.jpeg\" alt=\"\" width=\"300\" height=\"174\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/03\/audiodescription-300x174.jpeg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/03\/audiodescription-1024x594.jpeg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/03\/audiodescription-768x446.jpeg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/03\/audiodescription.jpeg 1120w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">3Play Media\u2019s audio description services follow these best practices, alongside the rest of the legal requirements outlined in this article.<\/span> <a href=\"https:\/\/www.3playmedia.com\/services\/audio-description\/\"><span style=\"font-weight: 400;\">Learn more<\/span><\/a><span style=\"font-weight: 400;\"> about these services and how they can keep your organization compliant and useful for individuals using audio description.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Writing Effective Descriptions<\/span><b><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Be Concise and Compliant:<\/b><span style=\"font-weight: 400;\"> The American Council of the Blind outlined<\/span> <a href=\"https:\/\/adp.acb.org\/guidelines.html\"><span style=\"font-weight: 400;\">its recommendations for audio description<\/span><\/a><span style=\"font-weight: 400;\">, including the details of what to (and not to) describe and how descriptions can coexist with other audio in a video. We\u2019ll elaborate more on this best practice in the next section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Extended Audio Description<\/b><span style=\"font-weight: 400;\">: Sometimes, actions happen too quickly on-screen for a thorough audio description to cover them accurately. Here\u2019s where you can rely on an extended audio description for when there\u2019s not enough space to properly describe everything.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-Enabled Audio Description<\/b><span style=\"font-weight: 400;\">: Artificial intelligence tools can process video content and generate audio descriptions, which are then subject to human review. This option is the most efficient and still ensures quality and accuracy from humans before being published.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Choosing a Voice for Audio Description<\/span><b><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Text-to-Speech Technology: <\/b><span style=\"font-weight: 400;\">Tools that create an audio description track by turning the written word into the spoken word are efficient and affordable ways to generate your audio. Many solutions come with options for humans to choose a voice \u2013 3Play Media, for instance, offers 18 different English voice options.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Human-Narrated Descriptions: <\/b><span style=\"font-weight: 400;\">Record the track yourself or work with a professional voice artist to create a more natural-sounding track. While hiring a professional can cost more, it usually ensures better-sounding audio recorded using proper equipment.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Hybrid Human\/Technology Approach<\/b><span style=\"font-weight: 400;\">: The ideal blend of tech and human touch, a hybrid approach leverages AI tools to create an AD and then relies on human review to perfect the final product so everything sounds smooth.<\/span><\/li>\n<\/ul>\n<h2>Quality Description<\/h2>\n<p><span style=\"font-weight: 400;\">While audio description was originally developed for people who are blind or have low vision, the description\u2019s concise and objective translation of visual content proves to be beneficial for a much broader audience. Audio description promotes a new way of learning through auditory means and can help individuals on the autism spectrum who may have difficulty recognizing emotional cues, who are learning English as a second language, or who have other learning difficulties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"http:\/\/www.descriptionkey.org\/quality_description.html\"><span style=\"font-weight: 400;\">DCMP description key<\/span><\/a><span style=\"font-weight: 400;\"> and general guidelines for <\/span><a href=\"http:\/\/bit.ly\/2mVjZQc\"><span style=\"font-weight: 400;\">how to describe<\/span><\/a><span style=\"font-weight: 400;\"> outline several key elements and <\/span><a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/\"><span style=\"font-weight: 400;\">audio description standards<\/span><\/a><span style=\"font-weight: 400;\"> for creating high-quality description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quality Description Must Be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accurate<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">There must not be any errors in word choice, pronunciation, diction, or enunciation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritized<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Content essential to comprehension and enjoyment is of the utmost importance. Description should portray only what is physically observable, rather than motivations or intentions, and should complement the original content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistent<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">The content \u2013 as well as the voicing \u2013 should match the style, tone, and pace of the program. Patterns should be used for tasks such as announcing on-screen text and introducing new people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Appropriate<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Keep the intended audience in mind. Be neutral, simple, and succinct.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Equal<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">Equal access requires that the meaning and intention of the program must be conveyed. This also means that the describer should not inject their personal interpretations or opinions.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\">__<\/p>\n<p><em>This blog post was originally published on March 3, 2017 by Elisa Lewis. It has since been updated for accuracy and clarity.<\/em><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/b6663c5be2ce3687d8b6415e3d18857839cd12f15979750dca6602c96938a0f4?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/b6663c5be2ce3687d8b6415e3d18857839cd12f15979750dca6602c96938a0f4?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/ajbeltis\/\" target=\"_self\">Aj Beltis<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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Think of it as the equivalent of captions, but for those who are blind or have low vision.\u00a0 While not every piece of video content&#8230;<\/p>\n","protected":false},"author":34,"featured_media":1878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standards and Requirements for Quality Audio Description<\/title>\n<meta name=\"description\" content=\"Learn what audio description is, why it matters, and how to comply with legal requirements. 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