{"id":15206,"date":"2017-11-29T08:41:46","date_gmt":"2017-11-29T13:41:46","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/test-video-players-accessibility\/"},"modified":"2025-08-04T16:13:33","modified_gmt":"2025-08-04T16:13:33","slug":"test-video-players-accessibility","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/test-video-players-accessibility\/","title":{"rendered":"How to Test Video Players for Accessibility"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How to Test Video Players for Accessibility<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2017-11-29T08:41:46+00:00\">November 29, 2017<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/blog-header-videoplayer.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-videoplayer.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-videoplayer-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-videoplayer-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/blog-header-videoplayer-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p>One-third of all online activity is spent <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">watching video<\/a> content, and video traffic accounts for 69% of all global consumer internet traffic.<\/p>\n<p>So, considering watching video has become so intensely fundamental to the average online user experience, shouldn&#8217;t we also expect the interface of that activity to be accessible to the estimated <a href=\"http:\/\/www.worldbank.org\/en\/topic\/disability\" target=\"_blank\" rel=\"noopener noreferrer\">1 billion<\/a> or so people in the world with disabilities?<\/p>\n<p>Gian Wild, CEO and Founder <a href=\"https:\/\/www.accessibilityoz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AccessibilityOz<\/a> recently led a <a href=\"https:\/\/www.3playmedia.com\/resources\/webinars\/accessibility-oz-11-03-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinar<\/a> on testing video players for accessibility. AccessibilityOz offers web accessibility tools and consulting services as well as a fully accessible online video player, <a href=\"https:\/\/www.accessibilityoz.com\/ozplayer\/\" target=\"_blank\" rel=\"noopener noreferrer\">OzPlayer<\/a>.<\/p>\n<p>Armed with a structured testing framework and a basic understanding of how users with disabilities interface with technology, Gian demonstrates how simple it is to ensure whether your video player isn&#8217;t excluding users who have sensory disabilities that affect computer use. Here&#8217;s how you can do the same with any video player:<\/p>\n<h2>Phase 1: Test for &#8220;Showstoppers&#8221;<\/h2>\n<p>Initially, AccessibilityOz tested 37 video players against WCAG 2.0&#8217;s <a href=\"https:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/conformance.html\" target=\"_blank\" rel=\"noopener noreferrer\">non-interference clauses<\/a>.<\/p>\n<p>Non-interference essentially means that, if the video player itself is used in a way that is not accessibility-support, or is used in a non-conforming way, the video player <em>does not<\/em> block the user from being able to access the rest of the page. In other words, the video player was automatically disqualified if any of the following were discovered:<\/p>\n<ul>\n<li>Audio is played automatically and the user is not aware this is happening, nor is a pause or stop button provided to disable autoplay or audio<\/li>\n<li>Keyboard traps<\/li>\n<li>A reverse keyboard trap in full-screen mode<\/li>\n<\/ul>\n<p>Video players that play audio and\/or video automatically (a phenomenon known as <em>autoplay<\/em>) must also enable users to turn off the audio or the autoplay function. Additionally, video players must allow users to open and close interactive features like menus and player controls without getting stuck in that feature; being unable to exit or close a menu using only a keyboard, for example.<\/p>\n<p>AccessibilityOz calls this step &#8220;testing for showstoppers&#8221; because these criteria represent the biggest barriers to accessibility in the testing process. This step immediately disqualified about half of the players examined in the AccessibilityOz test.<\/p>\n<h2>Phase 2: Assemble an Accessibility Checklist<\/h2>\n<p>The next step is to test each video player against a more nuanced list of accessibility features that can be grouped into 4 categories: <strong>user controls<\/strong>, <strong>keyboard accessibility<\/strong>, <strong>transcripts and captions<\/strong>, and <strong>audio description<\/strong>. This makes it easy to create a rating system for video players.<\/p>\n<p>AccessibilityOz offers an extremely comprehensive video accessibility testing service through their <a href=\"https:\/\/www.accessibilityoz.com\/ozwiki\/video-accessibility-failures\/\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a>.<\/p>\n<p>WebAim&#8217;s <a href=\"https:\/\/webaim.org\/standards\/wcag\/checklist\" target=\"_blank\" rel=\"noopener noreferrer\">checklist<\/a> for time-based media is also great template for DIY video player testing.<\/p>\n<p>From here, you can run through your checklist and determine for yourself which video player platform is the most accessible.<\/p>\n<h2>Why Organizations Should Test Their Video Players for Accessibility<\/h2>\n<p>It&#8217;s in an organization&#8217;s best interest to ensure the video streaming experience on their website is accessible.<\/p>\n<p>Videos increase average time on a webpage by 88% and increase conversions on landing pages by <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">80% or more<\/a>. So, why would you want to drive users away with inaccessible video?<\/p>\n<p>Being trapped on a certain part of a page, unable to turn off autoplay audio, or forced to constantly restart the browser is not only annoying but it excludes users with disabilities from enjoying an equivalent experience with your video and webpage. Oftentimes, these issues will force users with disabilities to give up on watching the video out of frustration.<\/p>\n<p>Whether you&#8217;re testing a video player your organization already uses, or vetting multiple platforms, this examination process will help you determine whether your video content is universally accessible to as many people as possible. It&#8217;s the right thing to do, but also the smart thing to do.<\/p>\n<p>&#8212;<\/p>\n<p>To learn more about AccessibilityOz&#8217;s video player comparison, watch the full webinar recording of the presentation below:<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ds4saic17y.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_ds4saic17y videoFoam=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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So, considering watching video has become so intensely fundamental to the average online user experience, shouldn&#8217;t we also expect the interface of that activity to be accessible to the estimated 1 billion or&#8230;<\/p>\n","protected":false},"author":63,"featured_media":7601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Test Video Players for Accessibility | 3Play Media<\/title>\n<meta name=\"description\" content=\"Web accessibility company AcccessibilityOz shows how to properly evaluate online video players to 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