{"id":15232,"date":"2020-05-22T11:07:55","date_gmt":"2020-05-22T15:07:55","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/video-accessibility-and-udl\/"},"modified":"2025-08-11T17:11:10","modified_gmt":"2025-08-11T17:11:10","slug":"video-accessibility-and-udl","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/video-accessibility-and-udl\/","title":{"rendered":"Video Accessibility and Universal Design for Learning"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Video Accessibility and Universal Design for Learning<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2020-05-22T11:07:55+00:00\">May 22, 2020<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/video-accessibility-UDL-blog-header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/video-accessibility-UDL-blog-header.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/video-accessibility-UDL-blog-header-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/video-accessibility-UDL-blog-header-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/video-accessibility-UDL-blog-header-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-20732 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1395629321-300x231.png\" alt=\"students studying together on a laptop\" width=\"300\" height=\"231\" \/><\/p>\n<p>Universal design for learning, also known as UDL, is the design of products and environments to be usable by all types of people without the need for adaptation or specialized design.<\/p>\n<p>UDL is all about giving learners options. Students are composed of different characteristics, abilities, and learning styles. Therefore, it\u2019s important that instructors design learning interactions so that there are multiple ways for people to stay engaged, demonstrate skills, share ideas, and take in information.<\/p>\n<p>Universal design for learning is arguably the most general and inclusive way to proactively approach accessibility because it gives students more than one way to interact with content, materials, other students, instructors, and assignments.<\/p>\n<p>Video accessibility, on the other hand, ensures that all viewers can equally and enjoyably access online video. Similarly to UDL, video accessibility is about giving people different viewing options to keep them engaged.<\/p>\n<p>A common misconception about UDL and video accessibility is that they solely benefit people with disabilities. Of course, they are a great accommodation, however, they benefit all learners, regardless of ability.<\/p>\n<p>Universal design for learning and video accessibility go hand-in-hand to not only make content more accessible, but to make sure online learners stay engaged. In this post, we\u2019ll discuss three video accessibility tools that can improve universal design for learning and positively impact all students.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-05-07-2020-online-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tips About Accessibility for Online Learning Instructors<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>#1: Closed Captioning<\/strong><\/h2>\n<p><a href=\"https:\/\/www.3playmedia.com\/resources\/popular-topics\/closed-captioning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Closed captions<\/a> are a textual representation of the audio within a media file. They assume a viewer cannot hear the audio so they\u2019re a great accommodation for viewers who are d\/Deaf or hard of hearing.<\/p>\n<p>There are <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/deafness-and-hearing-loss\" target=\"_blank\" rel=\"noopener noreferrer\">more than 466 million people worldwide with some form of hearing loss<\/a>, many of whom are students. In most cases, online courses have a variety of students with unique learning styles. When online learning video content is accessible with captions, it gives all students equal access to the course material.<\/p>\n<p>Disabilities like hearing loss are considered invisible disabilities, and oftentimes it\u2019s not obvious that a person is d\/Deaf or hard of hearing until it\u2019s disclosed. Instructors should take the proactive approach and apply the principles of universal design for learning by providing captions for online courses.<\/p>\n<p>The benefits of captioning don\u2019t stop with students with disabilities. All students can greatly benefit from captions. Captions have been proven to increase engagement and focus. According to a study conducted by the University of South Florida, St. Petersburg (USFSP), 42% of students use closed captions to help with focus.<\/p>\n<p>Captions also help students when there is difficult language, poor audio, or complicated information because they help clarify information. When information is both seen and heard, it makes retention much easier. A research study by the University of Iowa found that people recalled information better after seeing it and hearing it.<\/p>\n<p>Thanks to technology, we are living in a more globalized world where all learners, regardless of the country of origin, can access information &#8211; as long there\u2019s an internet connection. More and more students of different nationalities are taking online courses in other countries. This makes learning more convenient because students don\u2019t necessarily have to travel to another country for their education.<\/p>\n<p>In online courses, there\u2019s a strong chance that there will be students who speak English as a second language (ESL). When captions are provided, ESL students can see the spelling and hear the pronunciation of certain words. But, this doesn\u2019t only help ESL students, captions also help native English speakers clarify spelling as well. For courses with more technical information, like an advanced physics lecture, captions help students understand technical terms.<\/p>\n<h2><strong>#2: Audio Description<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20734 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_188232716-300x297.png\" alt=\"online learning\" width=\"198\" height=\"196\" \/><\/p>\n<p><a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audio description<\/a> is an audio track that narrates the relevant information in a video. It assumes the viewer cannot see, therefore, it depicts the key visual elements that are necessary for understanding video content. It\u2019s a great accommodation for viewers who are blind or low vision.<\/p>\n<p>According to the World Health Organization (WHO), at least <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/blindness-and-visual-impairment\" target=\"_blank\" rel=\"noopener noreferrer\">2.2 billion people have some form of vision loss or blindness<\/a> globally. Similarly to students who have hearing loss, there\u2019s a strong chance that in your online courses, there will be students who are blind or low vision. When your online videos are described, you make your courses accessible to these students.<\/p>\n<p>Audio description also helps students who don\u2019t have vision loss because it aids learners with different learning styles. For example, some students are strong auditory learners and retain information by listening to audio.<\/p>\n<p>When an instructor is teaching a course, they may not always be able to fully describe the important visual information. Oftentimes, there are charts, graphs, and diagrams that are key to understanding a particular concept. With audio description, these key visual elements will be described in detail, reinforcing what may not have been understood by the students.<\/p>\n<p><span style=\"font-size: 16px\">By incorporating audio description with online lectures, it helps learners process a greater amount of new information. Research shows that there are two channels for processing information &#8211; auditory and visual. When the brain uses both channels, it can accommodate more information. Furthermore, audio description is particularly useful for individuals to acquire new information and develop skills in the following areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Language development<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Auditory processing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">New media literacy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Writing and speaking\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Audio description even helps students on the autistic spectrum by giving more information about emotions and social cues. For example, it may be difficult for someone on the spectrum to comprehend non-vebal communication. Since audio description provides purely visual information, it helps reinforce these cues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lastly, audio description is great for a student who multitasks. If they&#8217;re working on multiple things at once, it can help relay the important visual information without the need for looking.<\/span><\/p>\n<p style=\"text-align: center\"><span class=\"su-highlight\" style=\"background:#DEEFF5;color:#000000\">&nbsp;<a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-05-07-2020-online-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strategies to Create an Inclusive Online Environment\u00a0\u27a1\ufe0f<\/a>&nbsp;<\/span>\n<h2><strong>#3: Interactive Transcripts<\/strong><\/h2>\n<p>The last video accessibility tool that positively improves universal design for learning is an interactive transcript. An interactive transcript is a time-synchronized transcript that highlights the words as they\u2019re being spoken in a video. It is connected to the video player and delivers an interactive viewing experience for learners. With an interactive transcript, viewers can search a term within the transcript and jump directly to the point in the video where the term is spoken.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/SEO-gif.gif\" alt=\"gif of interactive transcript on SEO\" width=\"900\" \/><\/p>\n<p>Interactive transcripts benefit all students, including those with disabilities, because it makes video content more accessible to a wider range of students.<\/p>\n<p>Just like captions, interactive transcripts allow students to follow along to the words as they\u2019re being spoken, aiding in focus and comprehension of course materials. According to a research report conducted by USFSP, 38% of students use interactive transcripts to help with information retention.<\/p>\n<p>In addition, MIT OpenCourseWare conducted a study with hundreds of users based on a couple of courses that had interactive transcripts. The results were clear that the searchability enhanced the viewing experience. 97% of students said that interactive transcripts help improve the viewing experience.<\/p>\n<p>In terms of comprehension, having the text available as a consumption aid can be extremely powerful. In fact, many people do better with text as a learning device than audio or visuals.<\/p>\n<p>Plus, if a student is in a gym, a library, or an office, they may not have access to the audio. Interactive transcripts are helpful for students in sound sensitive environments to understand what\u2019s being said without the need for sound.<\/p>\n<p>&#8212;<\/p>\n<p><span style=\"font-weight: 400\">The bottom line is that universal design and video accessibility work together in tandem to deliver students with the best learning experience possible. Based on a number of studies, it can no longer be assumed that accessibility and UDL solely benefit students with disabilities. All students can benefit from more accessible video content, and when video accessibility and UDL are prioritized, it makes for an inclusive and engaging learning environment.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center\">Watch the full webinar \ud83d\udc47<\/p>\n<p><a href=\"https:\/\/www.3playmedia.com\/resources\/recorded-webinars\/wbnr-05-07-2020-online-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20737\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Sam-9-300x157.jpg\" alt=\"tips about accessibility for online learning instructors. Learn how to design courses that are welcoming to, accessible to, and inclusive of all students and instructors, including those with disabilities. Watch the full webinar\" width=\"644\" height=\"337\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\" \/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/elearning\/\" class=\"wp-block-tribe-terms__link t-category\">eLearning<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fvideo-accessibility-and-udl%2F&#038;title=Video%20Accessibility%20and%20Universal%20Design%20for%20Learning\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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UDL is all about giving learners options. Students are composed of different characteristics, abilities, and learning styles. Therefore, it\u2019s important that instructors design learning&#8230;<\/p>\n","protected":false},"author":19,"featured_media":6297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[8,35],"industry":[142],"resource_type":[92],"class_list":["post-15232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","tag-blog","tag-elearning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Accessibility and Universal Design for Learning<\/title>\n<meta name=\"description\" content=\"We\u2019ll discuss three video accessibility tools that can improve universal design for learning and positively impact all students.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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