{"id":15246,"date":"2022-05-26T16:20:53","date_gmt":"2022-05-26T20:20:53","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/what-is-asr\/"},"modified":"2025-10-22T22:22:47","modified_gmt":"2025-10-22T22:22:47","slug":"what-is-asr","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/what-is-asr\/","title":{"rendered":"What Is ASR?"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">What Is ASR?<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2022-05-26T16:20:53+00:00\">May 26, 2022<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/Blog-images-EL-3.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/Blog-images-EL-3.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/Blog-images-EL-3-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/Blog-images-EL-3-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/Blog-images-EL-3-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener\">State of ASR [Free Report]<\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">When you think of artificial intelligence, what do you think of? You might think of self-driving cars or the facial recognition software you use to unlock your device. No matter your familiarity level, artificial intelligence has become increasingly prevalent in our everyday lives, including speech recognition. So, what is ASR?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence, commonly known as AI, is all around us. It uses machine learning to perform tasks and solve problems like a human. They help <\/span><a href=\"https:\/\/towardsdatascience.com\/advantages-and-disadvantages-of-artificial-intelligence-182a5ef6588c\"><span style=\"font-weight: 400;\">make our lives easier<\/span><\/a><span style=\"font-weight: 400;\"> by making faster decisions, helping with repetitive tasks, and taking calculated risks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, where does ASR come into play? If artificial intelligence is the tree, then ASR is the branch. AI is the larger, overarching umbrella, while ASR is a subset of it.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll go over what ASR is and how it\u2019s used, particularly when it comes to captioning your content. Let\u2019s dive in!\u00a0<\/span><\/p>\n<h2>What is ASR? A Broad Overview:<\/h2>\n<p><span style=\"font-weight: 400;\">ASR, or automatic speech recognition, is the process of a computer transcribing audio into text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was once expensive to access ASR software but thanks to technological advancements, it\u2019s become more affordable and accessible than ever before. You can find ASR technology in many of the apps we use today, like Zoom and TikTok. These applications use your voice to create captions that overlay your videos.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-27158 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37-300x300.png\" sizes=\"auto, (max-width: 159px) 100vw, 159px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37-300x300.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37-150x150.png 150w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37-75x75.png 75w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37.png 165w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37.png 220w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37-174x174.png 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/37.png 500w\" alt=\"Lightbulb with the letters &quot;AI&quot;\" width=\"159\" height=\"159\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another example of ASR is the automated customer service over the telephone. Think of when you call your bank; you usually have to go through a series of questions with an automated rep before you speak to a human.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These different examples showcase the <\/span><a href=\"https:\/\/usabilitygeek.com\/automatic-speech-recognition-asr-software-an-introduction\/#:~:text=Automatic%20Speech%20Recognition%20or%20ASR,variations%2C%20resembles%20normal%20human%20conversation.\"><span style=\"font-weight: 400;\">two main types of ASR<\/span><\/a><span style=\"font-weight: 400;\">: directed dialogue and natural language processing (NLP).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directed dialogue is the simpler version of ASR. The speech recognition allots a limited amount of words you can use as responses. In the bank call example, the automated rep might give you a list of requests such as hours of operation, updating account information, or speaking to a customer service agent. As the person on the other end, you\u2019ll only be able to choose from the given options. The ASR isn\u2019t advanced enough to take other, more complicated requests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NLP, on the other hand, is the more sophisticated version of ASR that allows the user to have more open-ended conversations \u2013 similar to how humans communicate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On average, an NLP ASR system consists of 60,000 or more words. It would be extremely inefficient for a system to process every single word so it selects specific keywords and gives context to longer requests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example of this is Apple\u2019s voice-controlled digital assistant, Siri. If you ask Siri, \u201cwhat\u2019s the weather today?\u201d, it\u2019ll likely select \u201cweather\u201d as the main keyword and proceed to share the day\u2019s forecast. This allows the system to process requests more efficiently.\u00a0\u00a0<\/span><\/p>\n<center><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener noreferrer\">Learn More in the FREE State of ASR Report \u2728<\/a><\/center>\n<p>\u00a0<\/p>\n<h2>Humans and Technology: The Best of Both Worlds<\/h2>\n<p><span style=\"font-weight: 400;\">Some of the best ASR systems can achieve an accuracy rate of 80%. However, this is only possible if audio conditions align perfectly \u2013 which is easier said than done. As audio conditions worsen, the accuracy rate quickly diminishes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An 80% accuracy rate might be sufficient for personal assistants, like Siri, but when it comes to professional captioning and transcription, ASR alone doesn\u2019t measure up. Humans are still needed in the captioning process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relying solely on ASR for captioning just doesn\u2019t cut it. Captioning is a complex process that sometimes includes multiple speakers, accents, and non-speech elements. They can obstruct the ASR software from accurately picking up on what\u2019s being said in the audio. Perfect audio conditions would normally exclude these elements, which is highly unlikely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In normal circumstances, there will be a number of errors in a transcript performed by ASR alone. These are the most <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/artificial-intelligence-is-good-but-is-it-good-enough-for-captions\/\"><span style=\"font-weight: 400;\">common causes of ASR errors<\/span><\/a><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speaker labels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Punctuation, grammar, and numbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Non-speech elements\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[INAUDIBLE] tags\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiple speakers or overlapping speech\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Background noise or poor audio quality\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">False starts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acoustic error\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-27159 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38-300x300.png\" sizes=\"auto, (max-width: 161px) 100vw, 161px\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38-300x300.png 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38-150x150.png 150w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38-75x75.png 75w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38.png 165w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38.png 220w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38-174x174.png 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/05\/38.png 500w\" alt=\"Half a gear with lines coming out of it\" width=\"161\" height=\"161\" \/>A frequent area in which ASR falls short is when it comes to small \u201cfunction\u201d words, which are important in conveying meaning in speech. Think of the sentence \u201cI <\/span><i><span style=\"font-weight: 400;\">can\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> go with you\u201d versus \u201cI <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> go with you\u201d. One small error can drastically change the meaning of a conversation. With humans, the chances of these common mistakes decrease substantially since we are able to use nuance and context clues \u2013 things that technology hasn\u2019t been developed enough to do yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With ASR <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> humans, you get the best of both worlds. In the next section, we\u2019ll cover 3Play Media\u2019s approach to captioning and how leveraging humans and technology creates a recipe for greatness!\u00a0<\/span><\/p>\n<center><span class=\"su-highlight\" style=\"background: #DEEFF5; color: #000000;\">\u00a0<a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Download the FREE State of ASR Report:<\/u><\/a> \u27a1\ufe0f\u00a0<\/span><\/center>\n<h2>Captioning The 3Play Way<\/h2>\n<p><span style=\"font-weight: 400;\">At 3Play Media, technology has played an important role in the captioning process. Our patent-pending 3-step process combines ASR technology and professional human editors to maximize and streamline how we caption your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASR is the first step of 3Play\u2019s captioning process. Once a file is uploaded into our account system, the ASR goes through the file and creates a rough draft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3Play\u2019s ASR engine <\/span><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\"><span style=\"font-weight: 400;\">out-performs most software on the market<\/span><\/a>,<span style=\"font-weight: 400;\"> including Google, IBM Watson, Rev\u2019s Temi, and Trint. Our software has an average accuracy rate of 90.91% while the others averaged between 80-89%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the first round of ASR, the second round of editing consists of a human transcriber reviewing the transcript and cleaning up the draft where needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, a quality assurance (QA) manager reviews the transcript a final time to ensure the highest level of accuracy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We guarantee at least a <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/caption-quality\/\"><span style=\"font-weight: 400;\">99% accuracy rate<\/span><\/a><span style=\"font-weight: 400;\"> on all of your files because we understand how critical accuracy is to the captioning process. Not only does it ensure that your content is accessible to d\/Deaf and hard of hearing viewers, but it also ensures that your organization is in compliance with <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/major-accessibility-laws\/\"><span style=\"font-weight: 400;\">major accessibility laws<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a company that is constantly evolving and innovating our features and services, we always want to use the best technology. Every year we publish the \u201c<\/span><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\"><span style=\"font-weight: 400;\">State of Automatic Speech Recognition<\/span><\/a><span style=\"font-weight: 400;\">\u201d report to test the most popular ASR technologies on the market and how our technology compares. Check out the full report below to uncover the current state of ASR in regard to captioning accuracy!\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.3playmedia.com\/rs-2025-asr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26917 size-full\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/04\/CTAs-1000-x-286-1.png\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" alt=\"Read the State of ASR Technology. Learn how industry technology stacks up for captioning accuracy, and the latest trends in ASR software. Download the free report.\" width=\"1000\" height=\"286\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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You might think of self-driving cars or the facial recognition software you use to unlock your device. No matter your familiarity level, artificial intelligence has become increasingly prevalent in our everyday lives, including speech recognition. So, what is&#8230;<\/p>\n","protected":false},"author":63,"featured_media":4045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,6],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","category-industry-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is ASR? How Automatic Speech Recognition Works<\/title>\n<meta name=\"description\" content=\"What is ASR? ASR, or automatic speech recognition, refers to the process of computer technology transcribing audio into text.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/what-is-asr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is ASR?\" \/>\n<meta property=\"og:description\" content=\"What is ASR? 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