{"id":15247,"date":"2025-02-24T00:00:00","date_gmt":"2025-02-24T05:00:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/what-is-audio-description\/"},"modified":"2025-08-11T17:19:49","modified_gmt":"2025-08-11T17:19:49","slug":"what-is-audio-description","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/what-is-audio-description\/","title":{"rendered":"What Is Audio Description?"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">What Is Audio Description?<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2025-02-24T00:00:00+00:00\">February 24, 2025<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/what-is-AD-blog-image.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/what-is-AD-blog-image.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/what-is-AD-blog-image-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/what-is-AD-blog-image-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/what-is-AD-blog-image-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p>Imagine trying to enjoy a TV show, movie, or live performance, but not being able to see it. It would be challenging to gain a complete understanding of what is happening. You would most likely miss crucial information that is expressed visually through gestures, character actions, or scenery, rather than through audio. There is an exorbitant amount of detail that can be conveyed in a single image. <span style=\"font-weight: 400;\">This scenario is precisely why audio description (AD) is such an important tool.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong><span style=\"font-size: x-large;\"><a href=\"https:\/\/go.3playmedia.com\/wp-adguide\" target=\"_blank\" rel=\"noopener\">Beginner&#8217;s Guide to Audio Description [Free eBook]<\/a><\/span><\/strong><\/span><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2>What is Audio Description?<\/h2>\n<p><span style=\"font-weight: 400;\">For individuals who are blind or have low vision, <\/span><a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/\"><span style=\"font-weight: 400;\">audio description<\/span><\/a><span style=\"font-weight: 400;\"> is the key to revealing detailed information that sighted people consume without a thought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio description (also referred to as \u201cdescription\u201d or \u201cvideo description\u201d) is defined as \u201c<\/span><a href=\"http:\/\/descriptionkey.org\/index.html#1\"><span style=\"font-weight: 400;\">the verbal depiction of key visual elements in media and live productions<\/span><\/a><span style=\"font-weight: 400;\">.\u201d AD is meant to provide information on visual content that is considered essential to the comprehension of the program. In these cases, not providing AD would inhibit blind and low vision viewers from gaining a complete understanding of a given program or content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The description of media involves the interspersion of AD snippets within the program\u2019s original audio components, just like the example above. This is to allow the individual the benefit of the description, without diminishing the information in the existing content.<\/span><\/p>\n<div class=\"featured-snippet\" style=\"background-color: #f1f1f2; padding: 30px;\">\n<div style=\"background-color: #ffffff; padding: 20px; max-width: 95%; margin-bottom: 20px; border: 2px solid #e6006f;\">\n<p><img decoding=\"async\" style=\"max-height: 47px; float: left; padding: 0 12px 0 0;\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/How-to-select-the-right-closed-captioning-vendor-2.jpg\" alt=\"3Play Media logo\" \/><\/p>\n<h2 style=\"text-align: left;\">What Is Audio Description?<\/h2>\n<\/div>\n<p><span style=\"font-weight: 400;\">Audio description (also referred to as \u201cdescription\u201d or \u201cvideo description\u201d) is defined as \u201c<\/span><a href=\"http:\/\/descriptionkey.org\/index.html#1\"><span style=\"font-weight: 400;\">the verbal depiction of key visual elements in media and live productions<\/span><\/a><span style=\"font-weight: 400;\">.\u201d AD is meant to provide information on visual content that is considered essential to the comprehension of the program.<\/span><\/p>\n<\/div>\n<h2>How Do You Create Audio Description?<\/h2>\n<p><span style=\"font-weight: 400;\">Audio description can be created using several different approaches, each with its own pros and cons. The two distinct steps of creating audio description are writing the script and voicing the description.<\/span><\/p>\n<p><b>Writing the Script<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Human-Written Descriptions<\/b><span style=\"font-weight: 400;\"> \u2013 A trained describer writes the AD script manually to ensure accuracy and clarity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-Generated Descriptions<\/b><span style=\"font-weight: 400;\"> \u2013 Automated tools create AD scripts; however, quality can vary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hybrid Approach: AI + Human Review<\/b><span style=\"font-weight: 400;\"> \u2013 A hybrid model balances efficiency and accuracy by using AI-generated descriptions that are edited by humans.<\/span><\/li>\n<\/ul>\n<p><b>Voicing Audio Description (Output Format)<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Human-Voiced AD<\/b><span style=\"font-weight: 400;\"> \u2013 A professional voice artist records the descriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Synthesized Speech AD<\/b><span style=\"font-weight: 400;\"> \u2013 Text-to-speech software generates a synthetic voice to read the AD script.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Regardless of the method used, it\u2019s essential to follow best practices and<\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/standards-requirements-quality-audio-description\/\"> <span style=\"font-weight: 400;\">audio description standards<\/span><\/a><span style=\"font-weight: 400;\"> outlined by the Described Media and Captioning Project (<\/span><a href=\"http:\/\/www.descriptionkey.org\/quality_description.html\"><span style=\"font-weight: 400;\">DCMP) description key<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2>3Play Media&#8217;s AI Audio Description<\/h2>\n<p><span style=\"font-weight: 400;\">3Play Media\u2019s <\/span><b>AI-Enabled Audio Description <\/b><span style=\"font-weight: 400;\">solution leverages advanced AI to both script and voice descriptions. This process provides a scalable and cost-effective way to make content more accessible. Unlike traditional methods that break videos into sections, 3Play&#8217;s process ensures the AI analyzes the entire video holistically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our patented solution was developed with deep involvement from 3Play Media\u2019s expert human describers. This means that even the AI-generated descriptions are crafted with the best practices for high-quality, nuanced description in order to maintain the accuracy and richness of human-created content. <\/span><span style=\"font-weight: 400;\">Users can choose to edit the AI-generated script within the platform or upgrade to human review for additional quality assurance.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Learn More About 3Play Media&#8217;s <a href=\"https:\/\/www.3playmedia.com\/services\/audio-description\/\">AI Audio Description<\/a> \u2192<\/b><\/p>\n<h2>How Do You Publish AD?<\/h2>\n<p><span style=\"font-weight: 400;\">Publishing audio description can present <\/span><b>technical challenges<\/b><span style=\"font-weight: 400;\">, but there are multiple solutions to ensure content is accessible:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-Selectable Audio Track with Description<\/b><span style=\"font-weight: 400;\"> \u2013 Most devices can\u2019t merge multiple soundtracks, so this method lets users replace the original audio with a version that includes audio description. On platforms that support multiple tracks, a separate description-only track can be used.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-Mixed Versions<\/b><span style=\"font-weight: 400;\"> \u2013 The AD is integrated directly into the main audio track for seamless playback.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-Mixed Extended AD Versions<\/b><span style=\"font-weight: 400;\"> \u2013 Additional pauses allow for more detailed descriptions in complex scenes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Static Text Alternative<\/b><span style=\"font-weight: 400;\"> \u2013 This method is considered an alternative to audio descriptions, and is best used for media that doesn\u2019t have important time-based information in the original video portion of the media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WebVTT Description Track<\/b><span style=\"font-weight: 400;\"> \u2013 A text-based alternative that screen readers can process.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each method has its own technical requirements depending on <\/span><b>streaming platforms, media players, and compliance regulations.<\/b><span style=\"font-weight: 400;\"> Ensuring compatibility with <\/span><b>WCAG 2.1 and accessibility laws<\/b><span style=\"font-weight: 400;\"> is crucial when implementing AD solutions.<\/span><\/p>\n<p><a href=\"https:\/\/www.w3.org\/Consortium\/\"><span style=\"font-weight: 400;\">The World Wide Web Consortium (W3C)<\/span><\/a><span style=\"font-weight: 400;\"> lists several <\/span><i><span style=\"font-weight: 400;\">sufficient techniques<\/span><\/i><span style=\"font-weight: 400;\"> for adding description to audio-visual material. All of these methods are reliable ways to meet the <\/span><a href=\"https:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/media-equiv-audio-desc-only.html#media-equiv-audio-desc-only-techniques-head\"><span style=\"font-weight: 400;\">WCAG Success Criterion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-adguide\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-36492 size-full\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3.jpg\" alt=\"Free eBook: Beginner's Guide to Audio Description\" width=\"1000\" height=\"286\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3.jpg 1000w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-300x86.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-600x172.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-768x220.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-585x167.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-888x254.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-524x150.jpg 524w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-262x75.jpg 262w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/02\/CTAs-1000-x-286-3-174x50.jpg 174w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><em>This blog post was originally published in 2017 and has since been updated for accuracy and clarity.<\/em><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person typing on calculator\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; 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It would be challenging to gain a complete understanding of what is happening. You would most likely miss crucial information that is expressed visually through gestures, character actions, or scenery, rather than through audio. There is an&#8230;<\/p>\n","protected":false},"author":19,"featured_media":1904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Audio Description? | 3Play Media<\/title>\n<meta name=\"description\" content=\"What is audio description? Audio description is a narration track that describes key visual elements in videos for blind and low-vision audiences. Learn how it works and why it\u2019s essential for accessibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/what-is-audio-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Audio Description?\" \/>\n<meta property=\"og:description\" content=\"What is audio description? Audio description is a narration track that describes key visual elements in videos for blind and low-vision audiences. 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