{"id":15254,"date":"2024-12-20T00:00:00","date_gmt":"2024-12-20T05:00:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/when-and-when-not-to-add-audio-description-to-content\/"},"modified":"2025-08-11T17:22:42","modified_gmt":"2025-08-11T17:22:42","slug":"when-and-when-not-to-add-audio-description-to-content","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/when-and-when-not-to-add-audio-description-to-content\/","title":{"rendered":"When to Use Audio Description on Your Content"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Audio Description<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">When to Use Audio Description on Your Content<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2024-12-20T00:00:00+00:00\">December 20, 2024<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/06\/when-to-use-audio-description.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/06\/when-to-use-audio-description.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/06\/when-to-use-audio-description-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/06\/when-to-use-audio-description-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/06\/when-to-use-audio-description-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><span style=\"font-weight: 400\">With <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/ada-update-final-rule-a-clearer-picture-for-captioning-and-audio-description-in-higher-education\/\"><b>anticipated updates to Title II of the ADA<\/b><\/a><span style=\"font-weight: 400\">, an increasing number of organizations will be legally required to adhere to stricter accessibility rules. One of the most essential aspects of the upcoming requirements is audio description (AD) \u2013 a tool to help make video content more accessible to blind and low-vision individuals. As questions arise, we\u2019re here to help when it comes to narrowing down the what, when, and how of effectively implementing AD.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-playerchecklist\"><span style=\"font-weight: 400\">Download Now: Free Video Player Accessibility Checklist<\/span><\/a>&nbsp;<\/p>\n<h2><strong>When to use audio description<\/strong><\/h2>\n<p><a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/\"><span style=\"font-weight: 400\">Audio description<\/span><\/a><span style=\"font-weight: 400\"> is an accessibility feature that provides a vocalized description of what\u2019s being shown on screen. It provides a way for those who have difficulty seeing what\u2019s on a screen to understand visual elements like backgrounds, movements, facial expressions, cut changes, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The process of audio describing is highly nuanced, particularly when it comes to understanding what should\/shouldn\u2019t be described, when you should describe it, and how to describe it. Finding the right balance takes time, and we\u2019ve compiled some key guidelines for understanding impactful and compliant descriptions. <\/span><\/p>\n<h3><strong>Do<\/strong> describe what&#8217;s observable and essential<\/h3>\n<p><span style=\"font-weight: 400\">The role of audio description is to narrate only what can be seen, not what can be assumed or interpreted. Descriptions should be accurate and objective, and describers should focus primarily on detailing:\u00a0<\/span><\/p>\n<ul>\n<li>on-screen text and graphics.<\/li>\n<li>speaker and scene changes.<\/li>\n<li>facial expressions.<\/li>\n<li>other critical actions or details, like costumes, gestures, etc.<\/li>\n<\/ul>\n<h3><strong>Don&#8217;t<\/strong> editorialize content<\/h3>\n<p><span style=\"font-weight: 400\">Avoid asserting narrative interpretations or assumptions in AD. Objective, straightforward descriptions ensure the viewer receives accurate and unbiased information, which allows for independent understanding of the content. Forcing a subjective perspective can potentially mislead the audience, which undermines the purpose of AD as an equitable and reliable accommodation.\u00a0<\/span><\/p>\n<h3><strong>Do<\/strong> integrate descriptions with natural pauses<\/h3>\n<p><span style=\"font-weight: 400\">Ideally, descriptions should fit naturally into pauses between dialogue or action. For video creators, this may look like intentionally leaving room during production for descriptions to be added in post-production.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is especially important if the information being conveyed visually is not conveyed audibly. For example, a silent montage in a training video may require audio descriptions such as:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-weight: 400;font-size: 25px\"><em><strong>A woman types on a laptop in a busy office.<br \/>\nThe screen shows a report titled \u2018Quarterly Sales.\u2019<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><b>How AI works with audio description<\/b><\/strong><\/h2>\n<p><span style=\"font-weight: 400\">As AI\u2019s capabilities grow, it currently serves as a useful tool for creating audio description. In particular, AI can recognize and describe scenery, speaker changes, and on-screen text with high accuracy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Where AI is still emerging, however, is that it isn\u2019t quite as capable of describing the nuance of what\u2019s presented, and doesn\u2019t match <\/span><a href=\"https:\/\/udlguidelines.cast.org\"><span style=\"font-weight: 400\">UDL principles<\/span><\/a><span style=\"font-weight: 400\">. This setback is useful in keeping AD objective but might also miss the opportunity to describing something that\u2019s in the gray area of editorializing and staying straightforward. This is why it\u2019s recommended to embrace a hybrid approach whenever using AI in AD to catch any of these situations when they happen.<\/span><\/p>\n<p style=\"text-align: center\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wbnr-03-27-2025-ai-ad-for-edu\" target=\"_blank\" rel=\"noopener noreferrer\">Discover 3Play Media&#8217;s AI Audio Description \ud83d\udcf2<\/a><\/p>\n<h2><strong>What if the description doesn&#8217;t fit?<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">One of the most common obstacles in creating audio description is trying to fit a lot of information into a very short window of time. Sometimes, it\u2019s just not possible \u2013 but don\u2019t worry, we\u2019ve got some alternative solutions up our sleeve.<\/span><\/p>\n<p><b><i>Pro Tip: <\/i><\/b><i><span style=\"font-weight: 400\">If you\u2019re considering different audio description vendors, consider asking if they support extended audio description, as well as <\/span><\/i><a href=\"https:\/\/go.3playmedia.com\/wp-adquestions\"><i><span style=\"font-weight: 400\">these crucial questions<\/span><\/i><\/a><i><span style=\"font-weight: 400\">. <\/span><\/i><\/p>\n<h3>Extended audio description<\/h3>\n<p><span style=\"font-weight: 400\">The original media can be paused to allow additional time for descriptions to be inserted.\u00a0 This is an ideal approach for complex content with significant visual details.\u00a0 Common examples include movie trailers and videos with excessive and essential onscreen text (e.g. legal disclaimers, lecture slides).\u00a0 Sometimes, every word must be described verbatim, but sometimes it\u2019s important to intelligently curate which text to describe. Watch an example of extended AD below.<\/span><\/p>\n<p><\/p>\n<h3>Static text alternatives<\/h3>\n<p><span style=\"font-weight: 400\">For simpler videos without time-sensitive visuals (like lectures or \u2018talking head\u2019 videos), a written description may be a viable option. However, this solution may not be suitable for media with multiple speakers and\/or dynamic visuals.<\/span><\/p>\n<h2><strong>Can I create my own audio description?<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">You can create your own audio description, but doing so requires the right equipment and recording setup, and it can be expensive and time-consuming. We suggest working with an <\/span><a href=\"https:\/\/www.3playmedia.com\/services\/audio-description\/\"><span style=\"font-weight: 400\">audio description vendor<\/span><\/a><span style=\"font-weight: 400\"> to keep your AD tracks smooth, high-quality, and compliant. You can learn more about how to describe in <\/span><a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/#standards\"><span style=\"font-weight: 400\">this overview of audio description<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Suppose you do decide to create your own AD tracks. In that case, there are a couple of best practices for inclusive media production that content creators can use to minimize (or altogether eliminate) the need for added descriptions in the post-production stage.<\/span><\/p>\n<h3>Verbally convey visual information<\/h3>\n<p><span style=\"font-weight: 400\">Anticipating the needs of blind and low-vision users during the content creation\/recording phase is the best way to naturally incorporate descriptions. For example, it\u2019s common to reference on-screen elements during lectures and presentations \u2013 rather than saying \u201cas you can see,\u201d briefly outline the general function of the graphic, chart, or image instead.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;font-weight: 400;font-size: 25px\"><em><strong>The chart shows two lines moving upward, resulting in a 15% increase.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">This kind of proactive approach reflects the core principles of <\/span><a href=\"https:\/\/www.nea.org\/professional-excellence\/student-engagement\/tools-tips\/universal-design-learning-introduction\"><b>Universal Design for Learning<\/b><\/a><span style=\"font-weight: 400\"> (UDL), a school of thought that emphasizes that content should be designed for inclusivity and accessibility from the beginning. UDL can be used as a benchmark during content creation to ultimately reduce the need for post-production enhancements like AD.\u00a0<\/span><\/p>\n<h3>Distinctly identify speakers<\/h3>\n<p><span style=\"font-weight: 400\">Announcing speaker names \u2013 as well as changes in speaker \u2013 allows viewers to follow the conversation, especially in formats with multiple speakers. It can also be helpful to vary tone, volume, and pacing to better differentiate and contextualize.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;font-weight: 400;font-size: 25px\"><em><strong>I\u2019m happy to hand this presentation over to [Speaker Name].<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Audience participation is narrated<\/h3>\n<p><span style=\"font-weight: 400\">If your content includes audience involvement, like asking for a show of hands, make it a point to verbally relay the outcome.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;font-weight: 400;font-size: 25px\"><em><strong>Okay, so about half of the audience raised their hands on that one.<\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">When best practices like these are followed during the content creation phase, it creates an equitable experience for your viewers \u2013 and a compliant production experience for you.<\/span><\/p>\n<h2><strong>How to prioritize audio-described content<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Despite the upcoming requirements, we know that implementing audio description doesn\u2019t happen overnight. When deciding which content to prioritize for AD, start by focusing on the materials that are most visible or impactful to your audience \u2013 think about the first five clicks from your main website. These are typically the most trafficked pages that often serve as the face of your organization. Online course-style content should also be a priority, particularly since this content often features higher production value and clearer audio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Based on industry trends we\u2019ve observed, organizations are beginning to prioritize AD efforts as follows:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>Accommodation requests<\/b><span style=\"font-weight: 400\"> are considered highest priority. These are specific requests for access that are non-negotiable and must be addressed by entities subject to the ADA.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Public website content<\/b><span style=\"font-weight: 400\"> is a close second. This content reflects your brand\u2019s public commitment to inclusivity and compliance.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>High-visibility instructional content<\/b><span style=\"font-weight: 400\"> may not be addressed immediately, but should be addressed when a scalable solution is available.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Backlog content<\/b><span style=\"font-weight: 400\"> is often last on the list of priorities, given that it typically has much lower viewership.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Evaluating your content through a similar lens can focus organizational efforts on areas that deliver the most impact and ROI, enabling a strategic approach to AD that aligns with your existing resources and future accessibility goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can learn more about audio description, how to describe audio, and how to choose a good AD vendor in our <\/span><a href=\"https:\/\/go.3playmedia.com\/wp-adguide\"><span style=\"font-weight: 400\">Ultimate Guide to Audio Description<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<hr \/>\n<p><em>Disclaimer: this blog post provides general information and should not be considered legal advice. For specific guidance on compliance with the Americans with Disabilities Act, please consult with legal professionals.<\/em><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\" \/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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One of the most essential aspects of the upcoming requirements is audio description (AD) \u2013 a tool to help make video content more accessible to blind and low-vision individuals. As questions&#8230;<\/p>\n","protected":false},"author":63,"featured_media":2031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136,6],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-description","category-industry-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When to Use Audio Description on Your Content<\/title>\n<meta name=\"description\" content=\"Understanding when to describe, what to describe, and when not to describe can feel complex \u2013 here&#039;s how to find the right balance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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