{"id":15312,"date":"2025-08-08T17:09:47","date_gmt":"2025-08-08T17:09:47","guid":{"rendered":"https:\/\/www.3playmedia.com\/?page_id=15312"},"modified":"2025-09-12T21:17:59","modified_gmt":"2025-09-12T21:17:59","slug":"accessibility-online-video-stats","status":"publish","type":"page","link":"https:\/\/www.3playmedia.com\/accessibility-online-video-stats\/","title":{"rendered":"Accessibility and Online Video Statistics"},"content":{"rendered":"\n
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Accessibility and Online Video Statistics<\/h1>\n\n\n

On this page, we cover everything from the state of hearing and vision loss, to the rise of social video, to accessibility in higher education.<\/p>\n\n\n\n

Use this as a reference, share it with others, and help spread the word about the need for greater accessibility.<\/p>\n\n\n\n

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Start Captioning Today<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Table of Contents<\/h2>\n<\/div>\n\n\n\n
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State of Hearing & Vision Loss<\/a><\/div>\n\n\n\n
What’s Going On With Online Video?<\/a><\/div>\n\n\n\n
Use of Closed Captioning<\/a><\/div>\n\n\n\n
Use of Audio Description<\/a><\/div>\n\n\n\n
The Rise of Social Video<\/a><\/div>\n\n\n\n
How Organizations Caption Content<\/a><\/div>\n\n\n\n
Accessibility in Higher Education<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

State of Hearing & Vision Loss<\/h2>\n\n\n\n
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World Health Organization<\/a><\/p>\n\n\n\n

Over 5% of the world\u2019s population has disabling hearing loss.<\/h3>\n\n\n\n

That\u2019s 360 million people (328 million adults and 32 million children).<\/p>\n<\/div>\n\n\n\n

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AFB<\/a><\/p>\n\n\n\n

3.5% of the world\u2019s population lives with vision impairment.<\/h3>\n\n\n\n

That\u2019s 253 million people (36 million are blind and 217 million have moderate to severe vision impairment).<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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World Health Organization<\/a><\/p>\n\n\n\n

20% of Americans are d\/Deaf or hard of hearing.<\/h3>\n\n\n\n

That\u2019s 48 million Americans.<\/p>\n\n\n\n

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10% of all adult Americans have some degree of vision loss.<\/h3>\n\n\n\n

That\u2019s 23.7 million American adults aged 18 and above.
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30% of working professionals have a disability.<\/h3>\n\n\n\n
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62% of employees with a disability have an invisible disability or a disability that one cannot immediately identify upon meeting a person.<\/h3>\n<\/section>\n\n\n\n
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HLAA<\/a> | MediaAccess<\/a><\/p>\n\n\n\n

60% of those with hearing loss are either in the workforce or in an educational setting.<\/h3>\n\n\n\n

71% of people with disabilities leave a website immediately if it is not accessible.<\/h3>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

Further Reading<\/h4>\n\n\n\n
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Faces Behind the Screen<\/a><\/p>\n<\/div>\n\n\n\n

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Hearing Loss \u2013 A Public Health Concern<\/a><\/p>\n<\/div>\n\n\n\n

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The Growing Population with Vision Loss<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

What’s Going on With Online Video?<\/h2>\n\n\n\n
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<\/a>High Q<\/a><\/p>\n\n\n\n

More video content is uploaded to the web in 1 month\u2026than TV has created in 3 decades.
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<\/a>Cisco<\/a><\/p>\n\n\n\n

By 2022, online videos will make up more than 82% of all consumer internet traffic \u2014 15 times higher than it was in 2017.<\/h3>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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Promo<\/a><\/p>\n\n\n\n

49% of people watch more than five videos per day<\/h3>\n<\/div>\n\n\n\n
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The Big Hack<\/a><\/p>\n\n\n\n

20% of disabled people have canceled a streaming service subscription because of accessibility issues.<\/h3>\n\n\n\n

66% of users feel either frustrated, let down, excluded or upset by inaccessible entertainment.<\/h3>\n\n\n\n

The most common issues include no captions, bad navigation, and lack of transparency.<\/h3>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

Further Reading<\/h4>\n\n\n\n
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Growth of Online Video and the Need for A11y<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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How the ADA Impacts Online Video Accessibility<\/a><\/p>\n<\/div>\n\n\n\n

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FCC Closed Captioning Requirements<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

Use of Closed Captioning<\/h2>\n\n\n\n
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Facebook<\/a><\/p>\n\n\n\n

41% of videos are incomprehensible without sound or captions.<\/h3>\n\n\n\n

In fact, 80% of viewers react negatively to videos autoplaying with sound. So now, many social media outlets now autoplay videos on silent.<\/p>\n<\/div>\n\n\n\n

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Ofcom<\/a><\/p>\n\n\n\n

80% of people who use captions aren\u2019t Deaf or hard of hearing.<\/h3>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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Why Do People Use Closed Captions?<\/h2>\n\n\n\n

Captions help with comprehension of dialogue, clarification of terminology, concentration, and engagement.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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To accommodate a hearing disability
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To focus and\/or understand the language<\/p>\n<\/div>\n<\/div>\n\n\n\n

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To watch video in noisy\/quiet environments<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Further Reading<\/h4>\n\n\n\n
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Beginner’s Guide to Captioning<\/a><\/strong><\/p>\n<\/div>\n\n\n\n

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How Accessible Content Can Reach a Wider Audience<\/a><\/p>\n<\/div>\n\n\n\n

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Captioning Prioritization Tips for Your Video Content<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

Use of Audio Description<\/h2>\n\n\n\n
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FCC<\/a><\/p>\n\n\n\n

Federal law requires that major television networks each provide 50 hours of audio described programming a year.<\/h3>\n\n\n\n

Audio description is a narration describing the important visual details in a video that cannot be understood from the soundtrack alone.<\/p>\n<\/div>\n\n\n\n

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acb.org<\/a><\/p>\n\n\n\n