{"id":15865,"date":"2025-08-06T16:31:26","date_gmt":"2025-08-06T16:31:26","guid":{"rendered":"https:\/\/www.3playmedia.com\/?post_type=resources&#038;p=15865"},"modified":"2025-08-12T20:39:57","modified_gmt":"2025-08-12T20:39:57","slug":"soc-2024","status":"publish","type":"resources","link":"https:\/\/www.3playmedia.com\/resources\/soc-2024\/","title":{"rendered":"2024 State of Captioning"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-resources.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/resource-library\">Resource Library<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:800px\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Captioning<\/span><\/li><\/ul><\/div>\n\n\n<h1 class=\"wp-block-heading\">The 2024 State of Captioning<\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-x-small is-style-x-small--3\">The latest edition of 3Play Media&#8217;s annual State of Captioning report provides a comprehensive overview of the evolving media accessibility industry landscape. Here, we offer insights on emerging trends, user preferences, and the utilization of various services and tools across industries.&nbsp;<\/h2>\n\n\n\n<p>This report not only highlights current trends, but also makes predictions about the industry&#8217;s future direction. With an emphasis on enhancing accessibility for all users, this report serves as a valuable resource for professionals seeking to stay ahead in media accessibility.&nbsp;<\/p>\n\n\n\n<p>Key takeaways will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current captioning behaviors, policies, and procedures<\/li>\n\n\n\n<li>Trends in pre-recorded, automatic, and live captioning<\/li>\n\n\n\n<li>Motivators, barriers, and budgets for media accessibility<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"form\" class=\"wp-block-group is-style-chartreuse has-border-color has-neutral-90-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-f1a9b7be wp-block-group-is-layout-constrained is-style-chartreuse--4\" style=\"border-width:1px;border-radius:14px;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<h3 class=\"wp-block-heading\">Download the checklist:<\/h3>\n\n\n\t<div class=\"wp-block-tribe-hubspot-embed\">\n\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\thbspt.forms.create({\n\t\t\t\tportalId: '173833',\n\t\t\t\tformId: '1e01460d-66b0-4f04-9ca7-592d768c61df'\n\t\t\t});\n\t\t<\/script>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio alignfull is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid has-half-mobile-gap is-layout-flex wp-container-core-columns-is-layout-d5ae394d wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0;flex-basis:50%;--tribe-stacking-order:0\">\n<p class=\"has-balanced-text is-style-overline is-style-overline--5\" style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-pink-color\">Value Prop<\/mark><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-balanced-text is-style-large is-style-large--6\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">Why is this report important?<\/h2>\n\n\n\n<p>The information gathered in the State of Captioning offers a better understanding of exactly how organizations and businesses are making their digital media content accessible. By learning about current behaviors and preferences, we can make predictions about what to expect for accessibility in the future.&nbsp;<\/p>\n\n\n\n<p>Looking to advocate for digital accessibility within your organization? The State of Captioning report is a great place to start. Here, you can gather knowledge and brush up on valuable statistics that can help drive initiatives forward at your organization.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%;--tribe-stacking-order:0\">\n<figure class=\"wp-block-image size-full has-custom-border s-remove-margin--vertical is-full-width is-style-rounded is-style-rounded--7\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"408\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/ebook-asset-5-1.webp\" alt=\"\" class=\"has-border-color has-neutral-90-border-color wp-image-15866\" style=\"border-width:1px;aspect-ratio:4\/3;object-fit:contain\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/ebook-asset-5-1.webp 528w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/ebook-asset-5-1-300x232.webp 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio alignfull is-style-default has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid has-half-mobile-gap is-layout-flex wp-container-core-columns-is-layout-d5ae394d wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0;flex-basis:50%;--tribe-stacking-order:0\">\n<p class=\"has-balanced-text is-style-overline is-style-overline--8\" style=\"margin-bottom:var(--wp--preset--spacing--20)\"><strong>About 3Play Media<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-balanced-text is-style-large is-style-large--9\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">A Full Service Media Accessibility Solution<\/h2>\n\n\n\n<p>3Play Media is an integrated media accessibility platform with patented solutions for closed captioning, transcription, live captioning, audio description, and localization. 3Play is a thought leader in video accessibility, and is committed to providing free, educational resources like this one.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/solutions\">View Solutions<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center tribe-has-stacking-order is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%;--tribe-stacking-order:0\">\n<figure class=\"wp-block-image size-full has-custom-border s-remove-margin--vertical is-full-width is-style-rounded is-style-rounded--10\"><img loading=\"lazy\" decoding=\"async\" width=\"2350\" height=\"1970\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media.webp\" alt=\"people high five\" class=\"has-border-color has-neutral-90-border-color wp-image-15428\" style=\"border-width:1px;aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media.webp 2350w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media-300x251.webp 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media-1024x858.webp 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media-768x644.webp 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media-1536x1288.webp 1536w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/Introducing-3Play-Media-2048x1717.webp 2048w\" sizes=\"auto, (max-width: 2350px) 100vw, 2350px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f60ad176 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group aligngrid has-global-padding is-content-justification-left is-layout-constrained 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10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--11\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Resources<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-572542b5 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-16034 resources type-resources status-publish has-post-thumbnail hentry category-captioning category-subtitling\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"downloadable whitepaper\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Whitepaper<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">How To Add Closed Captions &amp; Subtitles to YouTube Videos<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/resources\/ht-youtube\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: How To Add Closed Captions &amp; Subtitles to YouTube Videos<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-16022 resources type-resources status-publish has-post-thumbnail hentry category-captioning\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"downloadable whitepaper\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Whitepaper<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">DIY Resources for Closed Captioning and Transcription<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/resources\/wp-diy\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: DIY Resources for Closed Captioning and Transcription<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15971 resources type-resources status-publish has-post-thumbnail hentry category-captioning\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"downloadable whitepaper\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Whitepaper<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Web Accessibility and Closed Captioning in Australia and New Zealand<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/resources\/wp-australia-new-zealand\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Web Accessibility and Closed Captioning in Australia and New Zealand<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2024 State of Captioning The latest edition of 3Play Media&#8217;s annual State of Captioning report provides a comprehensive overview of the evolving media accessibility industry landscape. Here, we offer insights on emerging trends, user preferences, and the utilization of various services and tools across industries.&nbsp; This report not only highlights current trends, but also&#8230;<\/p>\n","protected":false},"author":31,"featured_media":16645,"template":"","categories":[133,137],"tags":[],"industry":[],"resource_type":[97],"class_list":["post-15865","resources","type-resources","status-publish","has-post-thumbnail","hentry","category-captioning","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 State of Captioning Report<\/title>\n<meta name=\"description\" content=\"The State of Captioning 2024 is an annual research study on the current captioning behaviors and upcoming trends. 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