{"id":17068,"date":"2024-08-29T01:06:00","date_gmt":"2024-08-29T01:06:00","guid":{"rendered":"https:\/\/www.3playmedia.com\/?p=17068"},"modified":"2025-08-15T01:12:59","modified_gmt":"2025-08-15T01:12:59","slug":"nbc-sports-and-3play-media","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/nbc-sports-and-3play-media\/","title":{"rendered":"NBC Sports and 3Play Media Team Up to Enhance Accessibility for 2024 Paris Olympics"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">NBC Sports and 3Play Media Team Up to Enhance Accessibility for 2024 Paris Olympics<\/h1>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/jaclyn3playmedia-com\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Jaclyn Lazzari<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2024-08-29T01:06:00+00:00\">August 29, 2024<\/time><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/solutions\/industries\/sports\/\"><strong>Learn More About Media Accessibility Solutions for Sports<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg.webp 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg-300x107.webp 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg-1024x366.webp 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg-768x274.webp 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The 2024 Paris Olympics have wrapped up, leaving a legacy of athletic achievement and unparalleled accessibility in sports broadcasting.<\/p>\n\n\n\n<p>In a landmark collaboration, NBC Sports and 3Play Media exemplified a strong commitment to inclusivity, ensuring every moment of the Games was accessible to all viewers. This partnership prioritized high-quality captioning for short-form video highlights across all digital platforms, setting a new standard for how sporting events can embrace digital access.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Raising the Bar: A Landmark Collaboration<\/strong><\/h2>\n\n\n\n<p>NBC Sports forged a significant partnership with 3Play Media, aiming to revolutionize the way audiences engage with Olympic coverage. This collaboration emphasized delivering exceptional digital access using a combination of Automatic Speech Recognition (ASR) and human-produced captions to provide coverage for 4,000 video highlights from the Olympic Trials and Games.<\/p>\n\n\n\n<p>\u201cFor digital platforms, NBC made the commitment to cover every sport, session, and medal event. That meant cranking out 200+ captioned highlights per day, with a substantial number from less-familiar sports like team handball and rhythmic gymnastics\u2026each with its own rules and jargon, and athletes from everywhere \u2013 Uzbeks, Botswanans, East Timorese. They\u2019re all Olympians, so whether they were Sha\u2019Carri Richardson of the USA or Enkhjargal Munguntsetseg of Mongolia, we had to get names right. That\u2019s why we depended on 3Play\u2019s combination of ASR and human captioning to make sure we were honoring the athlete\u2019s commitment.\u201d<\/p>\n\n\n\n<p>\u2014 Eric Hamilton, NBC Sports\u2019 Director of Digital Video Production for the Olympics<\/p>\n\n\n\n<p>With a captioning workflow that fit seamlessly in NBC Sports\u2019 existing delivery workflows, the 3Play team provided high-quality captions at remarkable speeds, with turnaround times under two hours.<\/p>\n\n\n\n<p>In an extensive effort, eighteen months in the making, NBC Sports and 3Play Media established a comprehensive strategy for enhancing accessibility during the Olympics. The team\u2019s dedication ensured all viewers could fully immerse themselves in the Olympic experience without encountering barriers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Setting a New Standard for Accessibility<\/strong><\/h2>\n\n\n\n<p>NBC Sports was driven by its commitment to not just meet but exceed past performance in accessibility.<\/p>\n\n\n\n<p>As Robert McKnight, Director of Media Operations at NBC Sports, highlighted, \u201cEvery Olympics, we strive to do better than what we have done previously \u2013 there\u2019s always room to grow; and the 2024 Paris Olympics were no different.\u201d<\/p>\n\n\n\n<p>In previous Olympic Games, relying solely on AI-generated captions proved challenging, particularly with the complexity of athlete names and the background noise from enthusiastic crowds, resulting in accuracy rates as low as 50%.<\/p>\n\n\n\n<p>\u201cThe challenge presented to us was \u2018how do you provide video assets with great quality captions as quickly as possible\u2019; and that\u2019s what 3Play Media helped solve with their 1, 2 punch of ASR and human captions.\u201d<\/p>\n\n\n\n<p>\u2014 Robert McKnight, NBC Sports Director of Media Operations<\/p>\n\n\n\n<p>3Play Media\u2019s innovative strategy addressed the accuracy challenges of the past and ensured that the Olympics were accessible to a diverse range of viewers. The NBC Sports and 3Play Media partnership demonstrated that by integrating advanced technology with human expertise, it\u2019s possible to create an inclusive viewing experience that aligns with the spirit of the Olympic Games.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead to the 2024 Paralympic Games<\/strong><\/h2>\n\n\n\n<p>As the Olympic flame passes to the 2024 Paris Paralympics, NBC Sports and 3Play Media are once again joining forces to offer a global event where accessibility remains central to the viewing experience.<\/p>\n\n\n\n<p>\u201c3Play has proven to be a great partner during the Paris Olympic Games, responding quickly and effectively to a variety of inquiries. Heading into the Paralympics, we are confident 3Play will continue to be a valuable partner.\u201d<\/p>\n\n\n\n<p>\u2014 Christine Dombek, Senior Product Manager of NBC Direct to Consumer TVEverywhere<\/p>\n\n\n\n<p>Building on the successes and lessons learned from the Olympic Games, this continued partnership will focus on delivering high-quality captions and inclusive content for every event. The commitment to innovation and excellence in accessibility will carry forward, ensuring that the Paralympic Games are just as immersive and accessible for all viewers.<\/p>\n\n\n\n<p>\u201cWe are honored to have contributed to making the Olympic experience inclusive for all viewers. As we gear up for the Paralympics, our commitment to delivering high-quality, real-time captioning remains unwavering.\u201d<\/p>\n\n\n\n<p>\u2014 Josh Miller, 3Play Media Co-CEO and Co-Founder<\/p>\n\n\n\n<p>This collaboration underscores a shared vision for the future of sports broadcasting\u2014one where no viewer is left behind. As NBC Sports and 3Play Media continue pushing the boundaries of accessibility, they are setting a precedent for future events, ensuring that every fan can fully participate in the excitement of the Games.<\/p>\n\n\n\n<p>The journey doesn\u2019t end with the Olympics. It continues with the Paralympics and beyond, shaping a more inclusive world for all.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong><a href=\"https:\/\/www.3playmedia.com\/why-3play\/industries\/sports\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Seamless Accessibility for Your Sports Content<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>There are thousands of highlights available from the 2024 Paris Olympics on&nbsp;<a href=\"https:\/\/www.peacocktv.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Peacock<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.nbcolympics.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">NBC Olympics<\/a>, with more content on the way from the Paris Paralympic Games kicking off on August 28, 2024.<\/p>\n\n\n\n<p>For more details on this groundbreaking NBC Sports and 3Play Media collaboration,&nbsp;<a href=\"https:\/\/www.sportsvideo.org\/2024\/08\/28\/nbc-sports-3play-media-enhance-digital-accessibility-for-paris-2024\/\" rel=\"noreferrer noopener\" target=\"_blank\">read the full article on Sports Video Group<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0\">\n<p style=\"margin-top:0\">Filed under<\/p>\n\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ccafd10ecd051ad481b21a8d5b72f190203aeb9c3c0584abb5e949cb925d5631?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/ccafd10ecd051ad481b21a8d5b72f190203aeb9c3c0584abb5e949cb925d5631?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/jaclyn3playmedia-com\/\" target=\"_self\">Jaclyn Lazzari<\/a><\/p><p class=\"wp-block-post-author__bio\">Jaclyn is a marketing professional at 3Play Media with 7+ years in the video accessibility space. When she\u2019s not at work, she\u2019s exploring coastal New England, baking with seasonal ingredients, or enjoying football Sundays with her family.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fnbc-sports-and-3play-media%2F&#038;title=NBC%20Sports%20and%203Play%20Media%20Team%20Up%20to%20Enhance%20Accessibility%20for%202024%20Paris%20Olympics\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg.webp 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg-300x107.webp 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg-1024x366.webp 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/NBC-3Play-Blog-Banner.jpg-768x274.webp 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">NBC Sports and 3Play Media Team Up to Enhance Accessibility for 2024 Paris Olympics<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/nbc-sports-and-3play-media\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: NBC Sports and 3Play Media Team Up to Enhance Accessibility for 2024 Paris Olympics<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15255 post type-post status-publish format-standard has-post-thumbnail hentry category-captioning category-industry-trends tag-asr-technology-trends tag-blog tag-captioning tag-media-entertainment\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/12\/web-vs-608-708-header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/12\/web-vs-608-708-header.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/12\/web-vs-608-708-header-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/12\/web-vs-608-708-header-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2022\/12\/web-vs-608-708-header-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Web Captions Differ from 608 and 708 Broadcast Captions: Here\u2019s Why<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/web-captions-differ-from-608-and-708-broadcast-captions-heres-why\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Web Captions Differ from 608 and 708 Broadcast Captions: Here\u2019s Why<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u2022 The 2024 Paris Olympics have wrapped up, leaving a legacy of athletic achievement and unparalleled accessibility in sports broadcasting. In a landmark collaboration, NBC Sports and 3Play Media exemplified a strong commitment to inclusivity, ensuring every moment of the Games was accessible to all viewers. This partnership prioritized high-quality captioning for short-form video highlights&#8230;<\/p>\n","protected":false},"author":23,"featured_media":17069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"industry":[132],"resource_type":[92],"class_list":["post-17068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBC Sports and 3Play Media: Accessibility in the 2024 Olympics<\/title>\n<meta name=\"description\" content=\"Explore how NBC Sports and 3Play Media enhanced accessibility during the Paris 2024 Olympics through innovative captioning solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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