{"id":17201,"date":"2025-08-21T14:30:49","date_gmt":"2025-08-21T14:30:49","guid":{"rendered":"https:\/\/www.3playmedia.com\/?post_type=company_news&#038;p=17201"},"modified":"2025-08-22T19:17:48","modified_gmt":"2025-08-22T19:17:48","slug":"3play-media-reintroduces-itself-as-global-video-solutions-leader","status":"publish","type":"company_news","link":"https:\/\/www.3playmedia.com\/news\/3play-media-reintroduces-itself-as-global-video-solutions-leader\/","title":{"rendered":"3Play Media Reintroduces Itself as Global Video Solutions Leader Backed by 15+ Years of AI Innovation"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-company-news.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/news\">Company News<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"aligncenter is-style-category aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"has-text-align-center alignwide wp-block-post-title\">3Play Media Reintroduces Itself as Global Video Solutions Leader Backed by 15+ Years of AI Innovation<\/h1>\n\n\n<p class=\"has-text-align-center\"><em>Refreshed brand showcases expansion of proprietary AI capabilities into multilingual video solutions across 50+ languages<\/em><\/p>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-f2d0a232 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2025-08-21T14:30:49+00:00\">August 21, 2025<\/time><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>BOSTON, MA \u2013 August 21, 2025<\/strong> \u2013 <a href=\"https:\/\/www.3playmedia.com\">3Play Media<\/a> today announced a comprehensive rebrand reflecting its transformation from a video accessibility tech company into a leader in video localization and global accessibility solutions, driven by breakthrough AI technology that delivers unprecedented quality control and customization.<\/p>\n\n\n\n<p>Founded in 2008 out of MIT, 3Play Media was one of the first captioning companies to utilize AI, combining automated speech recognition (ASR) with custom modeling, patented software tools, and human review to deliver faster, more affordable video accessibility solutions to millions of people. With over 15 years of experience honing AI models for speech tech, 3Play Media is now applying their learnings to audio description, dubbing, and subtitling, where AI technology has only recently caught up.&nbsp;<\/p>\n\n\n\n<p>&#8220;Our expansion represents more than adding language capabilities\u2014it&#8217;s about reimagining how organizations reach global audiences while maintaining the highest accessibility and quality standards,&#8221; said Josh Miller, Co-CEO and Co-Founder of 3Play Media. \u201cWe\u2019ve always been focused on enabling content consumption by any user in any mode desired &#8211; this expansion is a logical expansion for us. By leveraging advances in speech-to-text, text-to-speech, and computer vision, we\u2019ve unlocked more efficient and cost-effective ways to deliver inclusive video experiences at scale.\u201d<\/p>\n\n\n\n<p>Unlike competitors offering either AI-only or traditional human solutions, 3Play Media offers fully customizable, hybrid workflows that enable customers to choose the precise blend of AI and human review that best aligns with their goals. Whether that\u2019s premium AI, a light cleanup to remove hallucinations and other basic AI pitfalls, full review to deliver compliance with major accessibility laws like the Americans with Disabilities Act (ADA) and European Accessibility Act (EAA), or comprehensive expert review for premium streaming content, 3Play Media gives organizations the flexibility to meet their quality, budget, turnaround, and brand needs.&nbsp;<\/p>\n\n\n\n<p>&#8220;What makes 3Play unique is our ability to give customers complete control of the range of options between AI only and comprehensive expert review,&#8221; said Chris Antunes, Co-CEO and Co-Founder of 3Play Media. &#8220;We believe the future lies in intelligently combining AI and human expertise to give customers unparalleled brand and budget safety.&#8221;<\/p>\n\n\n\n<p>The refreshed brand brings 3Play\u2019s 17 years of AI expertise to the forefront and positions 3Play as a technology-forward leader with a sharper, more contemporary design that reflects their evolution to a global, AI-enabled video accessibility and localization platform.<\/p>\n\n\n\n<p>&#8220;Our new brand identity communicates both technical sophistication and a deep understanding of global content needs,&#8221; said Lily Bond, Chief Growth Officer. &#8220;It positions us alongside leading technology companies while reinforcing the trust and reliability 3Play customers expect.&#8221;<\/p>\n\n\n\n<p>3Play Media&#8217;s solutions integrate seamlessly with existing workflows through 40+ platform integrations and custom API solutions, serving clients from major broadcasters and streaming platforms to educational institutions worldwide.<\/p>\n\n\n\n<p><strong>About 3Play Media<\/strong><\/p>\n\n\n\n<p>3Play Media is a leading provider of video accessibility and localization solutions, blending proprietary tooling, advanced AI technology, and human expertise to deliver high-quality services at scale. Headquartered in Boston, the company serves organizations worldwide with its dubbing, subtitling, captioning, and audio description services\u2014making inclusive, multilingual video content seamless.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40)\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' 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style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">3Play Media Reintroduces Itself as Global Video Solutions Leader Backed by 15+ Years of AI Innovation<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/news\/3play-media-reintroduces-itself-as-global-video-solutions-leader\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: 3Play Media Reintroduces Itself as Global Video Solutions Leader Backed by 15+ Years of AI Innovation<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13144 company_news type-company_news status-publish has-post-thumbnail hentry category-company-news\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/06\/press-release-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Press Release: 3Play Media Appoints Steve Nee as Chief Financial Officer<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/news\/press-release-3play-media-appoints-steve-nee-as-chief-financial-officer\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Press Release: 3Play Media Appoints Steve Nee as Chief Financial Officer<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-13145 company_news type-company_news status-publish has-post-thumbnail hentry category-company-news\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"550\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature-300x118.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature-1024x402.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/05\/asr-press-release-feature-768x302.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Company News<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Press Release: 3Play Media Releases Annual Study, Finds ASR Technology Showing Signs of Plateau<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/news\/2025-asr-report-release\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Press Release: 3Play Media Releases Annual Study, Finds ASR Technology Showing Signs of Plateau<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Refreshed brand showcases expansion of proprietary AI capabilities into multilingual video solutions across 50+ languages \u2022 BOSTON, MA \u2013 August 21, 2025 \u2013 3Play Media today announced a comprehensive rebrand reflecting its transformation from a video accessibility tech company into a leader in video localization and global accessibility solutions, driven by breakthrough AI technology that&#8230;<\/p>\n","protected":false},"author":63,"featured_media":17206,"template":"","categories":[145],"tags":[],"industry":[],"class_list":["post-17201","company_news","type-company_news","status-publish","has-post-thumbnail","hentry","category-company-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3Play Media Reintroduces Itself as Global Video Solutions<\/title>\n<meta name=\"description\" content=\"Get the latest updates from 3Play Media \u2014 including company announcements, new product features, and industry news.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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